Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.

• Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure
• Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution models
• Website traffic is down approximately 58.5% due to zero-click searches and AI interfaces
• Successful businesses need to focus on their topical authority rather than trying to rank for everything
• Content pruning has become essential as excess pages create friction that slows down site performance
• LLMs are increasingly integrated with search engines, creating a merged experience for users
• SERP analytics has replaced simple rank tracking as the way to measure competitive positioning

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

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