AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape.

• Michael Buckbee discusses how AI is changing search and creating "siteless SEO"
• Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms
• ChatGPT and other AI tools are often the first touchpoint for prospects, who may never visit your website
• AI search operates on different rules than traditional SEO—domain authority matters less while content repetition becomes paramount
• The BISCUIT framework helps marketers adapt: check technical foundations, conduct business intelligence, and shift content strategy
• Post-purchase attribution surveys often reveal that AI search plays a larger role in customer acquisition than analytics suggest
• Distributing the same content across multiple platforms strengthens your position in AI search results
• Companies should track how their brand appears in AI responses and optimize accordingly
• Content strategy should include both "faceless" (informational) and "face" (perspective-driven) content
• Agentic search is emerging, where AI assistants conduct research on behalf of users and present summaries.

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Guest Contact Information: 

- https://knowatoa.com/

- https://www.linkedin.com/in/michaelbuckbee/

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The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

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