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🎙 Where motherhood meets entrepreneurship. #likeabossmom Hosted by Anna Greenfield (working mom).👩🏻💻 👇🏻 Everywhere you get Podcasts.https://linktr.ee/thebossmomshow
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Apiwe-Nxusani Mawela is the founder and owner of Tolokazi Beers. She joined me on TBMS to talk about her journey with motherhood and entrepreneurship as a female beer brewer (brewster) in South Africa. In this episode:*Using your support network to get through challenges- including imposter syndrome. *An practical way to deal with mom guilt*Letting your kids explore their interests, even if you don't understand them. Check out Apiwe's website: tolokazibeer.co.zaYou can also find her lagers on Takealot.comInstagram:@tolokazi_the_brewster@thebossmomshow
Author and social worker, Joey Dlamini, founded Be Accentuated, so boys and girls would have a safe place to explore who they want to be and to challenge gender stereotypes. She also wrote The Teen Top 25, a book covering the most serious issues teenagers face today, and how to help them bridge these issues to become healthy, well-rounded, self-assured adults. Joey joined me on TBMS to share her knowledge around raising open-minded, respectful children, who know their own worth. She also shared her own journey with entrepreneurship as a mom. In this episode:- How to talk to small children about gender stereotypes- How to challenge a partner’s ideas around gender roles- Creating a bridge for your kids to cross safely from childhood into adulthood- Seeing your dreams, and yourself as worthy of investment and support Connect with Joey… On Instagram, Facebook, and Twitter: @joeydlaminiYou can purchase The Teen Top 25 book, or book a seat for The Healing Starts with You workshop by sending her a DM on Instagram or sending a WhatsApp to 071 868 9527.
Kids learn by what we model for them, right? So why are you teaching them that mothers should feel guilty about working, or taking time to exercise, or following their dreams? Parenting Coach and mompreneur, Christy Keating, joined me on TBMS to discuss mom guilt, imposter syndrome, and how to rewire your household so your family has a culture of appreciation for all the members. In this episode:- A practical way to move through moments of imposter syndrome- Why you being a working mom is actually good for your kids- Redistributing the 'invisible work' so you and your partner both have time to focus on your dreams.- How to conduct a family meetingCheck out Chrity's website: theheartfulparent.comUse the code 'bossmom' for a free month of her membership program. You can also connect with Christy on Instagram: @theheartfulparent.comThanks for listening, Anna @thebossmomshow
Did you lose sight of the reasons why you became an entrepreneur? For many of us, a desire for time freedom is on of them. Monique Keevy, shares how she started her freelance Estimation service so she could design a life where she had the time flexibility to be present for her son. She also shares the realistic challenges involved in achieving, prioritising, and protecting this time freedom. You can connect with Monique on LinkedIn or via email. If you enjoyed this episode, please share it with a friend. By the way, here is the link to the Copy Writing Master Class episode, I mentioned at the end of my conversation with Monique.
Poorly written copy can sink an entire marketing campaign. Yet, many solo entrepreneurs neglect to learn how wrote proper marketing copy and then get upset when their posts don't get engagement, or their advertisements don't take traffic to their website, or their website doesn't convert leads to sales. In this week's episode of The Boss Mom Show, I teach you an easy and effective recipe to write marketing copy, so you can focus on other things that will grow your business. You can use it to write copy that takes your target customer through the entire marketing funnel. From getting their attention, to their consideration, to their commitment. It's not fancy. It's simple, but it works. And once you know how to do it, you won't need to outsource your business's copy writing. Enjoy this free master class and share it with a friend whose business can benefit from writing better copy. Download the Quick Marketing Copy Planning Table mentioned in this episode.
Want to start a business, but don't know what to do? Start by trying to solve a problem in your own life. When Michelle Chang became a mom, she noticed there was suddenly very little time to put into her own self-care and wellness. She teamed up with a team of nutritionists and developed the BeMe range of wellness supplements to help time poor women, like herself, take better care of themselves, so the could feel good and power through the whole day. Michelle shared her start-up journey with TBMS and also gives tactical advice on pitching to investors, so you don't have to DIY every aspect of your business, and so you can position your venture for growth. In this episode:- Solve somebody's problem if you want to start a business- You don't have to DIY your whole start up- The most critical things to prepare when pitching to investors- Getting over self doubt and asking for enough moneySpecial offer: All TBMS listeners can get 5% off BeMe products on Amazon. Click on the link below: https://www.amazon.com/gp/mpc/AKSTXMXPNG1QYTBMS listeners in participating countries can get 25% of BeMe products when buying directly from their site:https://beme-wellness.com/discount/thebossmomshowdiscount code: thebossmomshowConnect with Michella and BeMewebsite: Beme-wellness.comIG: @joinbemeConnect with TBMSIG: @thebossmomshowThanks for listening!
Ever tried to change how you see yourself by reading one personal development book? It's not going to work. Rewiring years of negative self-talk is more like brushing your teeth than getting your hair highlighted. You can't just do it once in a while, or every six weeks. You need to do it every day. Business and Transformational Coach, Julie Ciardi, joined me on TBMS to talk about changing personal paradigms, and more specifically, how it takes constant practice and study. In this episode:- Why you are obligated to reach for what you want- How to make an 'abundant life game plan'- The daily practice of rewiring your mind away from limiting beliefsConnect with Julie...on Instagram: @julieciardiPodcast: Ignite her Mind ( everywhere podcasts hang out)website: julieciardi.comConnect with TBMS...on Instagram: @thebossmomshowThanks for listening!
So, you've just put your business on social media, but you have no idea what to post, how often, or what to say. This episode of TBMS is for you! Xanthi Georgiades is the founder and CEO of The Digital Collar social media marketing agency. Xanthi specializes in helping solo entrepreneurs and small businesses, who don't have the funding for a full-time marketing team or don't have the time to become that marketing team. She offers outsourced social media marketing services and social media audits (read 'crash courses') in how to do your own social media marketing. She hung out with me on The Boss Mom Show and shared insightful and practical social media marketing advice. In this episode:- showing the highs and lows of your business- personal boundaries on social media- converting clients without email marketingConnect with Xanthi:Instagram: @thedigitalcollarwebsite: https://www.thedigitalcollar.co.za/Connect with The Boss Mom Show:Instagram: @thebossmomshowThanks for listening! If you enjoyed this episode, please share it with a friend.
Dylan Kohlstadt has 20 years of marketing experience, she's also a serial entrepreneur, speaker, podcaster, and mother of two. Dylan joined me on The Boss Mom Show to share her start-up journey. She was retrenched while pregnant with her first daughter, and that's what gave her the push to start her own company. She also offers wonderful nuggets of wisdom and tactical advice for getting started with your small business's marketing using email and social media channels, but also when reaching out to traditional media channels, by providing high-value content.In this episode:- How to adapt to entrepreneurship when you come from a corporate background- How to get a website that ranks on google search.- How to build and nurture an email list.- how to create visibility for your brand through providing high-value content to online publications.Get access to Dylan's free digital marketing courses. Sign up for her mailing list: digitalmarketingacademy.co.zaConnect with The Boss Mom Show on Instagram: @thebossmomshow
This episode of The Boss Mom Show is a little bit different to what usually happens. This week, the guest is me. I share the story of my life, my journey with motherhood, my repeated failure to start a business, and my constant struggle with self-esteem (aka imposter syndrome).All these parts of my being, and all these experiences, have given me the tools and the drive to start the next phase of my entrepreneurship journey. Even the very ugly and disappointing parts. So, that is why I share them with you. Embrace everything you are. Invite all the versions of you to the table. They all contribute to what makes you multi-dimensional and magical. I hope that after listening to my story, you will write down yours too. Connect with The Boss Mom Show on Instagram: @thebossmomshow
Is the 'money part' of starting up your business giving you sleepless nights? Never fear, Tatiana Tsoir is here. Many start-up entrepreneurs fail at business because they are not equipped to deal with the flow of money in and out of their operations. This can be as simple as not managing income and expenses effectively, or it could be that the entire business model is flawed, and there aren't enough customers for their offering, or the offering is incorrectly priced. To help us make light of these issues, Tatiana Tsoir joined me on the Boss Mom Show.Tatiana Tsoir is an accountant, business coach, course creator, and business author who lives in New York City. Her book, Dream Bold, Start Smart has recently been released on Amazon and is also available on Takealot. In her book, she offers the tools and education to create business models that will turn a profit. I can’t think of a more crucial book for start-up entrepreneurs to have on their bookshelf. Tatiana specializes in helping start-up entrepreneurs set up financially sound business models, and she also helps them with bookkeeping and tax practices. So basically she helps you become the boss of your bottom line. In this episode: - The place to start is with a financially sound business model- The importance of communicating the value you offer effectively- Price psychology is the bridge to communicating value ( Using the power of 9, 7, and 0)Connect with Tatiana:website: talktotatiana.comInstagram: @tatianatsoir.authorConnect with The Boss Mom Show:Instagram: @thebossmomshowThanks, for listening!Anna Xx
Do you dream of starting a podcast and eventually it makes money for you? Samantha Herbst and Charlene Armstrong quickly developed that same dream, once their parenting podcast, The Great Equalizer, began gaining traction on Apple and Spotify.They joined me on The Boss Mom Show and shared their experience of starting and maintaining a podcast, and also the practical steps they took to monetize their product. In this episode: - Why starting before you are ready is a good thing!- How to approach initial sponsors when you don't have massive ratings to sell. - How to tackle the actual advertising segments in your podcastConnect with Sam and Charlene:Instagram: @thegreatequalizeremail: info@thegreatequalizer.co.zawebsite: www.thegreatequalizer.co.zaAnd listen to them everywhere you get podcasts! Connect with The Boss Mom Show:Instagram: @thebossmomshowThanks for spending your time with me. I look forward to sharing another episode with you next week!Anna
Rebecca Whisson, the founder of Octohoodie, calls herself an accidental entrepreneur. Frustrated by how long it took to get her kids dressed and ready to go to the beach, and then having to repeat the exercise when hometime came, she made two towel hoodies which they could simply throw over their swimming costumes and be warm and ready to go. The hoodies were a hit. In six months she went from making Octohoodies for friends to exporting orders of 300 at a time to the US. Rebeccah shared the lessons and challenges of her start-up journey with me on The Boss Mom Show. In this episode:- Starting with 'just you' is a blessing. You don't have HR and staff and sick leave to worry about. So, start!- Build your business one day at a time. Don't let people push you, you have the final say. - Build your ethos into your business from the very start. Connect with Rebecca:www.octohoodie.comInstagram/Facebook: @octohoodieemail: info@octohoodie.comConnect with The Boss Mom Show:Instagram/Facebook: @thebossmomshow
So you want to start a business but you don't know how to realize your idea. Better yet, you want to start a business, but you don't even have an idea. This episode is for you!Sandra Francisco is a business and personal development coach, who specializes in helping people turn ideas into profitable businesses. She has over 15 years of experience in product development and marketing with two of Canada's Fortune 10 companies. Her experience in product development and her interest in the human psyche led her to coach. Sandra joined me on the show to talk about the journey new entrepreneurs ( that's you and me, boss mom) undertake when just starting out. In this episode:- How to deal with a lack of confidence- Become comfortable with the fact that your business will be constantly evolving- Framework for how to ideate a solid business idea The framework is also downloadable from the homepage of Sandra's website:https://www.sandraifrancisco.com/Sandra is also available to connect on Instagram: @sandra.i.franciscoConnect with The Boss Mom Show on Instagram: @thebossmomshowThanks for listening!xxxAnna
Claire Brauer is a 5-foot powerhouse! She's a graphic designer, small business owner, and doula. She’s also a wife to one, and a mother to eight. You read that right. Claire joined me on the show to talk about living life on your own terms. She’s wise and inspirational. Her words are filled with lessons about motherhood, business, and also being a good and fulfilled human. What's in the episode:- Dealing with people's rejection of your life choices- Raising independent, confident children, who care for, and are aware, of those around them- Living the life you want to live, even if it means going against the grainConnect with Claire:Facebook: @sovereignInstagram: @sovereignest2018Connect with The Boss Mom Show:Instagram and Facebook: @thebossmomshow
On 1 July 2020, the new POPI law will come into effect and non-compliance could lead to a fine of R10 million or 10 years in jail. Is your business adequately prepared? Business coach and author, Peter Carruthers, walks us through why you should care about POPI as an individual, and as a business owner. He also provides best practices to makes sure you are adequately prepared should the information regulator pay you a visit. What's in the episode...What POPI is and why it should matterWhat being in breach of POPI looks likeThe consequences of non-complianceHOW to POPI proof yourself and your businessPeter is helping South African small business owners get acquainted with POPI through his free introductory course and a free weekly webinar discussing questions and concerns around the law.You can connect with The Boss Mom Show on Instagram and Facebook ( @thebossmomshow)Thanks for listening!P.S- After you've heard how easy it is to hack into a password, you're going to want to look at a password manager. This is the one Peter recommends... One Password.
Sally Goldman and Penny O'Toole are the authors of the Maths Fundi Primary School Study guide range. They're also grandmothers who literally started a business when they were planning to retire. With 30 years of maths teaching experience, and none in self-publishing or e-commerce, they started up their business. today, their four Maths Fundi study guides are available through various online channels, and soon to appear in Bargain Books and PNA. They shared their start-up journey with me, and the important lessons they've learned so far. What's in this episode? - The value of partnerships and a support system- The importance of knowing your vision and not compromising it for a quick/easy solution- Business DIY vs Business Outsourcing- The importance of contracts and keeping track of details-Leveraging your existing connections for marketing. Connect with Penny and Sally:Website: www.fundimentals.co.zaInstagram: @fundimentalssaConnect with The Boss Mom Show:Instagram and Facebook: @thebossmomshowThanks for listening, Anna
Want to sell with your social media? Noma Awusi is a social media coach with 12 years of experience in digital marketing and content creation. She is also the founder of Find Your Click, a digital marketing service. Noma joined me on The Boss Mom Show to share tactical advice on how you can attract, and nurture the kind of audience that will buy from you, by showing up with content that matters them. This episode is a must-listen for any person starting out or wanting to grow a digital business!What's in the episode? - The importance of knowing your ideal client- How to create content that connects with the ideal client- How to use a social media platform correctly to achieve maximum organic growth- how to prime an audience to buy from youConnect with Noma...On Instagram, Facebook, Linkedin: @findyourclickConnect with The Boss Mom Show... on Instagram and Facebook: @thebossmomshow
Dr. Dale Rae (Ph.D.) is a senior researcher at the University of Cape Town. Her field is physiology and she specializes in Sleep Science. She also works for a company called Sleep Science, which basically helps people sleep better. Dale is a mom of two, so she gets running on depleted sleep. She’s my guest on today’s episode. As she’ll help you understand sleep, and identify the practical changes you need to make, as a busy mom, to prioritize it. In this episode:-Why do we sleep?- What happens when we don't sleep effectively? - What can we do ( as moms with kids keeping us up at night) to sleep better?- How can we organize our days to get the most out of the time we are awake? Connect with Dale:website: www.sleepscience.co.zaemail: info@sleepscience.co.zaInstagram: @sleepscience_Connect with The Boss Mom Show:Facebook and Instagram: @thebossmomshow
Do you want to write a book? ‘Authorpreneurship’ (not a made-up word) is actually an excellent business model for anyone who wants to start a flexible business, with low start-up cost and little overhead. In other words, it’s a very doable start-up idea for mothers.Emily Vosloo is the CEO and Founder of Texture Publishing, a hybrid publishing house based in Somerset West. Emily joined me on The Boss Mom Show to explain traditional, self-, and hybrid publishing and which option is best for what kind of author. What’s in this episode?- The differences between traditional, self-, and hybrid publishing- The timeline and steps you can expect in any publishing process- Investment and payment structures for different types of publishingCheck out Texture Publishing online: www.texturepub.com@texturepub (Facebook, Instagram, and LinkedIn)Connect with The Boss Mom Show online:@thebossmomshow (Facebook and Instagram)
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