The Fast Traack by Traackr

This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?” You’ll hear from Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, Sarah Shaker, Head of Brand Engagement, Maybelline NY, and Claire McCormack, Senior Editor at Beauty Independent, who share insights on how to move the industry towards a model of “marketing for good.” Dur...

Empathic, flexible, and analytical. These are the characteristics that have fueled Roberta Cammisa’s robust career in influencer marketing. Over 10 years, Roberta has worked with various luxury beauty and fashion brands like Ray-Ban, Net-a-Porter, and Charlotte Tilbury. Now as the Head of PR for EMEA at UGG, Roberta embarks on a challenge that many marketers face – how to keep your brand relevant in this fast-paced digital world. In this podcast episode, you'll hear Roberta’s a...

Curious, agile, and creative. These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA. Rewind to 2019, Elena took on her biggest challenge to date. With no pre-existing internal PR department or influencer program, Elena developed and executed an influencer marketing strategy for Pierre Fabre USA’s extensive portfolio of prestigious brands including Eau Thermale Avène, Klorane, René Furterer and Glytone. In thi...

In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion. During the conversation, Tiffani shares the following, The value in fostering a strong brand community The need for data to make decisionsThe collapse of the marketing funnel - and wha...

In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including the Home Shopping Network, Ulta Beauty, and its own DTC site!) and how prioritizing a diverse commerce set created a winning strategy for the brand. During the conversation, Tomei shares How word-of-mouth marketing is at the core of th...

This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future. During the conversation, Dustin and Amy share Specific examples of brand performing well on TikTokWhat they’re most excited about at TikTok 3 creators every beauty brand should keep their eyes on Tell us what you thought of this episode by...

This conversation was too juicy, so we had to split it into two parts! In this episode (part 1), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss how TikTok differs from other social platforms and how your brand should approach creators on TikTok. During the conversation, Dustin and Amy share How TikTok makes creators feel safe How creators and brands need to be brave on the platformHow to approach creators with your brand’s story and valuesTell us what you thought...

In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators (hint: not every creator should sell for your brand). During the conversation, Chira shares: How L’Oréal tests and leans into solutions that make sense (i.e. L’Oréal’s Pinterest Pilot)How brand...

Influencer marketing is maturing as a channel and impacting all stages of the purchase funnel including conversion. As social commerce, the creator economy, and eCommerce continue to rapidly gain traction, how should you think about the role of influencers in driving sales for your brand? How do these new conversion points fit within your overall commerce mix? What opportunities and risks should you be prepared for? What questions should you be asking? In this series, host Pierre-Loic ...

In this episode of The Fast Traack, we are speaking with Minter Dial, a professional speaker, storyteller, consultant and veteran executive, with a 16-year high-profile career at L’Oréal. He’s a specialist on new tech, branding and leadership and is regularly cited as a major influencer, including being a 2020 global top 20 influential figure in marketing. He is the author of four books, including You Lead, which is what brings us together today. You Lead explores how leadership needs to evol...

In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot about the transformation of a brand and rebuilding a global marketing organization from the ground up. 2020 has tested the foundation of every brand on the planet. COVID-19 has been a forcing function in digital transformation, challenging marketing leaders to reevaluate every aspect of their strategies. Over the last few years, Peugeot has been o...

In this episode of The Fast Traack, we speak with Akash Mehta, founder of Akash Agency, a modern digital agency for conscious brand building and co-founder of Fable & Mane, a hair wellness brand that launched in the midst of COVID-19 and is finding success thanks to a strategic digital vision. Akash brings a wealth of experience to his new brand after having built global earned media strategies for leading beauty organizations including Dior and Estée Lauder Companies. We talk about...

In this special episode of The Fast Traackr, our CEO Pierre-Loic Assayag and our VP of Marketing Evy Lyons interviewed Firdaous El Honsali, Director of Global Communications at Dove, on the topic of brand purpose. Specifically, we discussed the question, “What does it take to truly enable brand purpose and what role influencers can play in bringing a brand’s purpose to life?” Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Insta...

We're kicking off the second season of The Fast Traack by Traackr by hearing from Lauren Seegers, an agent to reality stars and traditional influencers. We're asking the questions: What does an influencer agent do?Why would an influencer choose not to work with an agent? What is the main benefit of working with an agent? And so much more! You won't want to miss this one. Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. ...

In the latest episode of The Fast Traack, we spoke with Jennifer Johnson and Erin Williams-- the incredible social team for TPH by Taraji. We talked all things BLM, being an ally and how brands can implement social justice into their brand's DNA. Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedIn TikTok Have a question for us? Email ft@traackr.com.