Managing a diverse set of commerce channels with Tomei Thomas, Beekman 1802
Update: 2021-10-25
Description
In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including the Home Shopping Network, Ulta Beauty, and its own DTC site!) and how prioritizing a diverse commerce set created a winning strategy for the brand.
During the conversation, Tomei shares
- How word-of-mouth marketing is at the core of the business
- The value of using core values in every aspect of the business
- How to effectively use TikTok to drive business goals
- The future of selling beauty products
Tell us what you thought of this episode by emailing us at ft@traackr.com.
Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.
Have a question for us? Email ft@traackr.com.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
