SXSW 2024: Is Socially Responsible Influencer Marketing Possible?
Update: 2024-05-03
Description
This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?”
You’ll hear from Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, Sarah Shaker, Head of Brand Engagement, Maybelline NY, and Claire McCormack, Senior Editor at Beauty Independent, who share insights on how to move the industry towards a model of “marketing for good.”
During the conversation, you’ll learn
- How brands can effectively and authentically bring brand purpose into their marketing strategy
- How to work with creators to amplify your key message
- How to measure the success of your social initiatives and brand growth
Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.
Have a question for us? Email ft@traackr.com.
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