Chantal Rochelle, Jazmine Robinson & Loren Lott: Strive for Friendships Not Virality
Description
Virality lasts a second, friendships last a lifetime.
Sure, marketers and creators alike want the views and engagement that virality can bring. But being able to truly “influence” an audience is the real end goal.
During this episode of the Fast Traack, Chantal Rochelle, Director of Influencer Marketing at Warner Bros. Pictures, and her long-time creator partners, Jazmine Robinson and Loren Lott, discuss the strategies brands and creators can use for crafting audience-driven content that truly resonates with your audience.
During the conversation, Chantal, Jazmine and Loren also share:
- Actionable advice for “making it” in the creator industry while staying true to yourself
- The ingredients to making “sticky” content that keeps your audience coming back for more
- How to avoid creative burnout and maintain your creative spark
Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.
Have a question for us? Email ft@traackr.com.
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