The power of the creator with Chira Schaad, L’Oréal
Update: 2021-10-25
Description
In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators (hint: not every creator should sell for your brand).
During the conversation, Chira shares:
- How L’Oréal tests and leans into solutions that make sense (i.e. L’Oréal’s Pinterest Pilot)
- How brands can help creators by being authentic
- The future of the customer experience of buying beauty products
Tell us what you thought of this episode by emailing us at ft@traackr.com.
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Have a question for us? Email ft@traackr.com.
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