Breaking away from the funnel with Tiffani Carter, Thrive Causemetics
Update: 2021-10-26
Description
In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion.
During the conversation, Tiffani shares the following,
- The value in fostering a strong brand community
- The need for data to make decisions
- The collapse of the marketing funnel - and what that means moving forward.
- The correlation between eCommerce and influencer marketing (hint: has to do with creators!)
- How to scale without breaking the magic of the brand
Tell us what you thought of this episode by emailing us at ft@traackr.com.
Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.
Have a question for us? Email ft@traackr.com.
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