The Ultimate Dance Business Podcast

Do you really know what’s happening inside your dance school — or are you running with the headlights off?In this episode of The Ultimate Dance Business Podcast, Deborah Laws breaks down the essential numbers every studio owner should track to stay profitable and sustainable. From turnover and expenses to retention, churn, and customer satisfaction, Deborah explains how to shine a light on your school’s performance so you can celebrate wins and fix weak spots.You’ll learn:Why burying your head in the sand can hold your studio backHow to measure turnover, expenses, and profit (without overwhelm)The importance of tracking student retention and churn ratesKey pipeline metrics to monitor, from inquiries to sign-upsWhy customer satisfaction surveys are essential for long-term growthHow to evaluate your marketing ROI and stop wasting time or moneyYou can find details of the ready-to-use dance studio spreadsheets that make tracking your numbers simple at https://pilot.dancebusinesssolutions.com/spreadsheets--trackersTurn your financial fog into clarity and start making confident, data-driven decisions for your school today.

In this first episode of a brand-new mini-series, Deborah welcomes back dance educator and choreographer Rosina Andrews to dive into the world of competitions. Together, they explore how to decide if competitions are right for your studio, what it really takes to get started, and how to prepare a year in advance. Rosina shares practical advice on choreography choices, time management, fees, and parent expectations, while Deborah highlights the importance of boundaries and communication. Whether you’re considering competitions for the first time or looking to restructure your current approach, this episode offers a realistic roadmap for dance school owners.🔗 Learn more about Rosina Andrews and her game-changing dance training methods at rosinaandrews.co.ukThank you for listening. This show is brought to you by Dance Business Lab. Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab... Dance Business Labs founder Deborah Laws is a multi-passionate dancepreneur, dance business expert and number one best selling author of The Ultimate Dance Business Planner. Deborah’s sole purpose is to help facilitate the personal journey and growth of dance business owners like you. Through Dance Business Lab membership and coaching programmes Deborah aims to empower you to learn more, implement new exciting strategies, create goals which Deborah will keep you accountable to and teach you leadership skills that will sky rocket your team and families to truly become your dream school. To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/membersh...Ignite membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/membersh...Illuminate membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/membersh...If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis podcast is produced by ⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

In this solo episode, Deborah reflects on an unexpected source of inspiration: a day of wine tasting in rural France. Visiting three very different vineyards highlighted the importance of first impressions, customer experience, and long-term loyalty — lessons that translate directly into the dance studio world.She shares how small details can make or break the way families feel about your school, why creating programmes you love isn’t enough if they don’t meet parents’ needs, and how growing too fast without strong leadership can lead to problems. Deborah also explains why your most experienced teachers should work with your youngest students and why principals must remain visible as the face of their business.With a practical challenge to use a “secret shopper” to experience your studio as parents do, this episode will get you thinking about how every stage of your customer journey shapes the future of your school.Thank you for listening. This show is brought to you by Dance Business Lab. Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04 Dance Business Labs founder Deborah Laws is a multi-passionate dancepreneur, dance business expert and number one best selling author of The Ultimate Dance Business Planner. Deborah’s sole purpose is to help facilitate the personal journey and growth of dance business owners like you. Through Dance Business Lab membership and coaching programmes Deborah aims to empower you to learn more, implement new exciting strategies, create goals which Deborah will keep you accountable to and teach you leadership skills that will sky rocket your team and families to truly become your dream school. To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠⁠⁠⁠⁠Ignite membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis podcast is produced by ⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04 In this episode of The Ultimate Dance Business Podcast, Deborah Laws is joined by Tim Beynon, the powerhouse behind Elite—a flourishing martial arts and dance business operating across the southwest UK. Under the Elite umbrella, Tim directs several thriving companies, including Elite Ladies Kickboxing Ltd, Elite Juniors Kickboxing Ltd, Elite Ladies Dance Ltd, Elite Kit Ltd, and Elite Training Camps LtdFrom martial arts roots with students of all ages to cross-over into dance and women’s fitness, Tim has grown Elite to serve over 2,500 members. In recent years, he has scaled the operation through franchising—launching 17 successful franchise territories and even brought one of his students into the fold as an owner, all while maintaining the high standards and community culture Elite is known for.In this conversation, Tim opens up about:How he started with a martial arts base and expanded into multi-specialty Elite brands.Why franchising became his preferred model over licensing.The careful process of growing both students and future franchisees from within the Elite community.His bold vision to scale to 100,000 members across various disciplines (kickboxing, dance, potentially yoga) across the UK by 2034.The mindset shifts, mentorship structures, and leadership models that have enabled this scale and are fuelling future plans.If you’re a studio owner wondering whether to franchise, have a great program you’d like to scale, or simply want insider tips on high-impact, heart-led business growth, this episode is packed with invaluable, actionable insight from someone who’s been there—and scaled it.Thank you for listening. This show is brought to you by Dance Business Lab. Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04 Dance Business Labs founder Deborah Laws is a multi-passionate dancepreneur, dance business expert and number one best selling author of The Ultimate Dance Business Planner. Deborah’s sole purpose is to help facilitate the personal journey and growth of dance business owners like you. Through Dance Business Lab membership and coaching programmes Deborah aims to empower you to learn more, implement new exciting strategies, create goals which Deborah will keep you accountable to and teach you leadership skills that will sky rocket your team and families to truly become your dream school. To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠⁠⁠⁠⁠Ignite membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis podcast is produced by ⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04 In this guest-hosted episode, studio owner Heather Buelow from Dancer’s Edge in Alberta, Canada, takes over the mic to share her approach to branding and merchandise. Over the past 20 years, Heather has built a strong identity around her studio—most recognisably through the colour purple—and has used that consistency to create a lasting impression in her community.Heather talks through what branding really means beyond logos and colour palettes, including tone of voice, values, and customer experience. She also gets practical about merchandise—what sells, how to avoid getting stuck with boxes of unsold stock, and how great merch can help students and families feel part of something bigger.If you're thinking about how to improve your studio’s branding or turn your merch into something people genuinely want to wear (and buy), Heather’s insights are well worth tuning in for.Thank you for listening. This show is brought to you by Dance Business Lab. Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04 Dance Business Labs founder Deborah Laws is a multi-passionate dancepreneur, dance business expert and number one best selling author of The Ultimate Dance Business Planner. Deborah’s sole purpose is to help facilitate the personal journey and growth of dance business owners like you. Through Dance Business Lab membership and coaching programmes Deborah aims to empower you to learn more, implement new exciting strategies, create goals which Deborah will keep you accountable to and teach you leadership skills that will sky rocket your team and families to truly become your dream school. To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠⁠⁠⁠⁠Ignite membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis podcast is produced by ⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04 Struggling to make your social media work for your dance studio? In this powerful episode, Deborah Laws is joined by social media strategist and former studio owner Sally Prendergast from Dance Studio Marketing. Together, they break down the secrets of social media success, reveal the biggest changes in paid ads (including how AI now drives targeting), and explain why organic engagement is far from dead.From rainbow marketing to customer lifetime value, Sally shares her expert insight on how to make your content stand out, how much budget you really need, and what kind of content converts followers into paying students.If you've ever felt lost in the world of Meta Ads, struggled with low engagement, or simply don’t know where to start—this is your go-to guide.Deborah & Sally cover:Why mindset is the key to marketing successHow much time you should spend on marketingOrganic strategies that still work in 2025How AI has changed Meta ads—and what to do about itWhat makes great ad visuals vs. what you might think is greatTesting, data, and finding what actually worksPractical ways to increase engagement on a tight budgetWhy your business page looks like a ghost town—and how to fix itWhether you're ready to outsource your ads or go DIY with confidence, this episode is packed with actionable advice.You can find out more about Sally and how you can work with her to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/Thank you for listening. This show is brought to you by Dance Business Lab. Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04 Dance Business Labs founder Deborah Laws is a multi-passionate dancepreneur, dance business expert and number one best selling author of The Ultimate Dance Business Planner. Deborah’s sole purpose is to help facilitate the personal journey and growth of dance business owners like you. Through Dance Business Lab membership and coaching programmes Deborah aims to empower you to learn more, implement new exciting strategies, create goals which Deborah will keep you accountable to and teach you leadership skills that will sky rocket your team and families to truly become your dream school. To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠⁠⁠⁠⁠Ignite membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis podcast is produced by ⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

Book an evolution call with Deborah⁠⁠ ⁠https://go.dancebusinesslab.com/dance-school-success-planHow do you turn a good experience into a truly unforgettable one? In this solo episode, Deborah Laws dives into the magic of “surprise and delight” in your dance studio. From first trial classes to milestone celebrations, Deborah shares dozens of practical ideas to help you create WOW moments that boost retention, build loyalty, and drive word-of-mouth referrals. Whether it's a thoughtful video message, a simple gift, or a personalised check-in, these small touches can have a big impact. Tune in and discover how to take your student experience from average to extraordinary.To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparksIgnite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-planIn this episode of The Ultimate Dance Business Podcast, Deborah Laws welcomes back education marketing expert Cerys Keneally, who shares how dance school owners can build long-term, impactful relationships with schools and nurseries.If you’ve ever tried offering a free workshop and heard nothing back, this episode explains why—and what to do instead. Cerys outlines exactly how to get your foot in the door, connect your dance offering to school priorities, and retain both schools and students term after term.You’ll learn:What headteachers and nursery managers really want in 2025Two effective models for getting paid in schoolsWhy “free” doesn’t cut it (and what does)How to build credibility and stability for your studio through schoolsThe top mistakes to avoid when reaching outConnect with Cerys Keneally: https://www.ceryskeneally.comFacebook group: “Approaching Schools and Nurseries with Cerys Keneally”To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparksIgnite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

In this guest-hosted episode of The Ultimate Dance Business Podcast, Heather Buelow—owner of Dancer’s Edge in Alberta, Canada—dives deep into one of the most powerful tools for building loyalty and community in your studio: the parent & tot class.Heather shares why these early-entry classes are far more than just cute bonding moments. They’re a critical first impression for families, a foundation for student retention, and a brilliant way to grow your studio from the ground up.Whether you already run baby and toddler dance classes or you're wondering how to get started, Heather offers practical tips, scheduling advice, and even a sample lesson plan to help you make these classes a hit.Perfect for studio owners, dance educators, and anyone passionate about early childhood dance education.🎧 Available now on Spotify, Apple Podcasts, YouTube, and wherever you get your podcasts.To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparksIgnite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-planIn this episode, Deborah sits down with the inspiring Emma Bright, founder of Embody Dance and the creator of the Future Dance Teachers program. Emma shares her journey from dance teacher and studio owner to award-winning entrepreneur, stepping back from teaching to focus on building a national training program for young dance leaders.They discuss how Emma designed a structured, accredited pathway to train and mentor student assistants, how the program transformed her school, and how she turned a personal studio solution into a thriving business now running in studios across the UK.Whether you dream of scaling your dance studio, creating additional income streams, or stepping into a new chapter of your business, Emma’s story will motivate you to take action.🌟 Ready to be inspired? Tune in and discover how YOU can grow your dance business and legacy.Find out more about Embody at https://www.embodydance.co.uk/award-winning-school/Find out more about Future Dance Teachers at https://www.embodydance.co.uk/future-dance-teachers/To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparksIgnite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-planIn this solo episode, I share how a recent post by Richard Branson got me thinking—about innovation, about courage, and about what it means to be the first to do something truly different. It inspired me to bring this conversation to you because I believe there’s something out there that you, as a dance studio owner, might just be the one to create or change.I want to challenge you to reflect on our industry: what’s missing, what could be better, and what idea is sitting quietly in your imagination, waiting for you to be brave enough to bring it to life. Whether it’s a fresh approach to exams, a new way of serving your students, or something that’s never existed before—I’ll help you explore that spark.I also open up about my own version of “Virgin Atlantic”—a brand-new project I’ve been working on behind the scenes that I believe could be game-changing for our community.This is an episode about vision, belief, and acting on those little whispers that could lead to something amazing. Let’s find out what yours might be.To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparksIgnite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

In this powerful return interview, Deborah welcomes back money mindset and confidence expert Lesley Thomas — founder of the Money Confidence Academy and host of the Let’s Talk Money and More podcast. Together, they unpack the real reason so many dance and theatre school owners undercharge, stay stuck financially, or unknowingly push money away.Lesley reveals how our relationship with money is actually a reflection of our relationship with ourselves — and how this internal dialogue impacts everything from pricing to growth decisions.Expect practical advice, mindset shifts, and a whole new way of thinking about your income, worth, and future. Whether you're earning well or still struggling to pay yourself, this episode is essential listening.🔗 Grab Lesley's Money Mindset Playbook here

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-planAre you wearing every hat in your dance school and wondering if it’s time to grow? In this episode, we explore whether to stay small and solo or expand your school and team. Deborah walks you through the pros and cons of scaling, shares mindset shifts that can help you decide, and reveals why waiting until burnout hits might be the worst move. Whether you're a one-person powerhouse or already leading a growing team, this is a must-listen for anyone ready to think bigger.To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparksIgnite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-planIn this episode of The Ultimate Dance Business Podcast, host Deborah Laws is joined by business and sales consultant Hannah Walker to uncover the powerful truth about dance studio growth: it all starts with YOU. Hannah dives into the psychology of marketing, why dance school owners need to stop hiding behind logos, and how sharing your personal story can increase student retention, trust, and parent loyalty. Plus, learn the difference between sales and marketing, how to nurture students through their journey, and how your passion becomes your strongest selling tool.Whether you're a dance teacher, studio owner, or aspiring entrepreneur, this episode will inspire you to step into the spotlight and grow your studio from the inside out.🎧 Listen now on YouTube, Apple Podcasts, Spotify, or wherever you get your podcasts.🔗 Find out more about Hannah: hannahwalkerconsultancy.comTo find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparksIgnite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-planIn this episode of The Ultimate Dance Business Podcast, we explore the game-changing power of content repurposing. If you feel like you're constantly having to create fresh marketing material, this episode will show you how to work smarter, not harder! Discover how to take past posts, videos, and graphics and refresh them for new engagement across social media—whether on Facebook, Instagram, TikTok, LinkedIn, or YouTube. Learn practical tips on reusing old content to maintain visibility, improve audience reach, and save time without sacrificing quality. Tune in to find out how repurposing can revolutionise your marketing strategy and free up time for other areas of your business!To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparksIgnite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bloody Vegans Productions⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-planIn this episode of The Ultimate Dance Business Podcast, host Deborah Laws sits down with the incredible Rosina Andrews, a renowned dance educator, author, and innovator in the industry. Known for her revolutionary teaching methods, Rosina has made a significant impact on dance training with her Pirouette Surgery®, Leap Surgery®, and Dance Smarter methodologies—each designed to refine dancers' technique and mindset.During the conversation, Rosina shares insights into how dance education is evolving, the differences between UK and international training methods, and the increasing role of competitions in shaping young dancers. She also discusses the importance of adapting teaching styles to keep students engaged, the challenges of managing Dance Moms, and the ever-growing influence of social media on dancers' expectations.Rosina’s journey from training at Broadway Dance Center in New York to becoming an influential dance educator and entrepreneur is both inspiring and insightful. She also delves into how the future of dance education is shifting online, allowing for greater international collaboration and learning opportunities.Whether you're a dance studio owner, teacher, or competitor, this episode is packed with practical strategies and invaluable lessons on balancing technique, competition culture, and the business of dance.🔗 Learn more about Rosina Andrews and her game-changing dance training methods at rosinaandrews.co.uk🎧 Tune in and get ready to elevate your dance business!To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparksIgnite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bloody Vegans Productions⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-planAre you spending hours creating social media posts but not seeing real results? 🎭💻 In this episode of The Ultimate Dance Business Podcast, Deborah Laws dives into the power of Facebook and Instagram Lives and why they are the #1 tool for boosting engagement, reaching new audiences, and increasing student sign-ups.📣 Here's what you'll learn in this episode:✅ Why social media algorithms prioritise live content over static posts✅ How to use Lives to increase engagement and build brand awareness✅ Easy step-by-step tips to overcome the fear of going live✅ What to say, how to structure your live sessions, and how to maximise their impact✅ The biggest mistakes dance school owners make with social media and how to fix them...Plus, Deborah shares real-life strategies to make your social media marketing work smarter, not harder. If you’re ready to stop feeling invisible online and start getting real results, this episode is for you! 🚀To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis episode is sponsored by Dance Studio Marketing You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bloody Vegans Productions⁠⁠⁠⁠⁠⁠

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-planIn this episode of The Ultimate Dance Business Podcast, Deborah Laws is joined by Heather Buelow, a highly experienced dance studio owner from Canada with over 21 years in the industry. Heather shares her journey of growing two thriving dance studio locations, managing a team of 22 staff, and balancing leadership, delegation, and growth.💡 What You'll Learn in This Episode:✔️ The key differences between UK and North American dance studio models✔️ How to build and manage a large team while avoiding burnout✔️ The power of delegation and why letting go can help your studio thrive✔️ How to inspire and retain your staff for long-term success✔️ Practical strategies for effective team meetings, leadership, and communicationWhether you're just starting out or looking to scale your dance studio, this episode is packed with valuable insights, leadership tips, and business strategies to help you grow.✨ Listen now and learn how to lead your dance team with confidence!🔗 Don't forget to subscribe and leave a review! Let’s grow the business of dance together. 🎭💃✨To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis episode is sponsored by Dance Studio Marketing You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bloody Vegans Productions⁠⁠⁠⁠⁠⁠

📢 The Number One Reason People Buy from Your Dance School | Dance Business Growth & Sales PsychologyAre you struggling to attract more students to your dance school? Wondering why some parents say "yes" immediately while others hesitate? In this video, I break down the #1 reason people buy from your dance school—and it's NOT just about pricing!💡 What You'll Learn:✅ The secret behind emotional marketing and why it matters more than price✅ How to communicate the real benefits of your dance classes to parents and adult students✅ Why sales psychology is the key to increasing enrollment and boosting revenue✅ Simple strategies to sell your classes, workshops, and uniforms without feeling pushyIf you're a dance studio owner, dance entrepreneur, or business coach in the performing arts, this video is packed with actionable insights to help you grow your studio and increase student retention.🔗 FREE RESOURCES:📅 Grab The Ultimate Dance Business Planner on Amazon – Your roadmap to success! https://www.amazon.co.uk/Ultimate-Dance-Business-Planner-planner/dp/B09V2T23YQ📞 Book an Evolution Call with me to take your business to the next level! https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2025-01💬 Let’s talk! Drop a comment below: What’s the biggest challenge you face when marketing your dance school?#DanceSchoolMarketing #DanceStudioGrowth #Entrepreneurship #BusinessCoaching #SalesPsychology #MarketingForDanceSchools #DanceBusinessSuccess #GrowYourDanceStudio #DanceStudioMarketing #smallbusinessgrowth This episode is brought to you by Dance Studio Marketing - https://dancebusinesssolutions.com/social-media-for-dance-businesses/This podcast is produced by Bloody Vegans Productions https://www.bloodyvegansproductions.com

In this episode of Dance Business Lab, Deborah chats with the amazing Megan Kerrigan, a three-time World Champion Irish dancer and former performer with Lord of the Dance. Megan shares her journey from the competitive Irish dance world to touring globally, and how she’s built a successful business helping dancers improve their technique, mindset, and confidence. Megan talks about finding her niche, transitioning from performing to coaching, and what it was like starting her business during lockdown. She also opens up about the challenges of balancing work and life, and how the lessons she learned as a dancer helped her create a thriving global coaching business. Whether you're running a dance school, looking to try something new, or just need a bit of inspiration, this episode is packed with tips and insights to help you think outside the box and go for your big ideas. Learn more about Megan's work at https://www.movewithmeg.co.uk/about To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.  Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL This episode is sponsored by Dance Studio Marketing You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/ This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bloody Vegans Productions⁠⁠⁠⁠⁠⁠