The Unfounders

Today I speak with the wonderful 'neuro-spicy' Lois Mills - Senior Content Lead at Yonder. Yonder is a new way of banking, rewarding customers with points for debit and credit card spending. Rather than stuffy and corporate, they do things much more creative, playful and know how to get eyeballs on the brand. Lois discusses the challenges and joys of working in a startup environment, the importance of creative marketing strategies, and her experiences with innovative campaigns that resonate with audiences. I loved this one - and know you will too! As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today! Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Marketing Strategies and Brand Visibility 01:58 Role at Yonder and Content Creation 04:33 Discovering Yonder and Its Unique Offerings 07:32 Creative Campaigns and Brand Engagement 08:43 Introduction and Technical Glitches 08:55 Creative Campaigns: Make It Rain 13:18 The Impact of Brand Creativity 16:26 The Squiggly Career Path 22:33 Lessons from a Non-Linear Journey 25:46 The Importance of Bias to Action 35:38 Navigating Tough Times in Marketing 39:11 Technical Glitches and Podcasting Challenges 40:08 Music as a Work Companion 42:56 Closing Thoughts and Future Connections

Holie's are on a mission to shake up the cereal aisle with their high protein, low sugar granola and in this episode, I speak to UK Commercial Director to Bina Edwards. Bina has a fantastic background working for brands like Red Bull, Ugly, and Liquid Death. Unpicking all these lessons and learnings throughout her journey was fantastic. It's raw, honest and there's so much value in this. I love that she's channeling all this experience into taking on the sugar packed sector - and we even talk about a lawsuit from Lotus bakeries... which Holies won... As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today! Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00: Meet Bina Edwards and Holies 09:08: Finding the Right Opportunity and Team Dynamics 14:14: Lessons from Liquid Death and Brand Perception 25:59: Marketing Strategies: Startups vs. Established Brands 36:48: Legal Challenges and Brand Integrity 37:55: Final Thoughts and Future Directions 42:04: The Future of Holies and Market Expansion

This week's guest is an absolute powerhouse in the drinks world - Ben Dando, Managing Director at Goodrays, In their words, Goodrays provide premium, natural, great-tasting wellbeing products, all born from the power of the sun - in a range of CBD drinks, oils, and edibles. Following on from a delicious rebrand, it was great to dive into this with Ben to hear all about his background working in the drinks world. From the days of Coca Cola and Relentless - to Karma Drinks, Califia Farms and most recently Liquid Death. Ben has so much knowledge and so many learnings about what works - and what doesn't work. There is SO much value in this - grab a can of Goodrays and tuck in! As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today! Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00: Introduction to Ben Dando and Good Rays 02:41: The Backstory of Good Rays 04:42: The Importance of Taste in Functional Beverages 07:31: Distribution and Availability of Good Rays 08:51: Rebranding Good Rays 12:52: Ben Dando's Career Journey 17:59: Challenges and Growth at Karma Drinks 23:46: International Expansion Challenges 26:15: Navigating Public Perception and Communication 28:22: Transitioning to GoodRays 29:39: Lessons from Corporate to Startup Culture 32:37: Localisation and Market Adaptation 37:12: Strategic Focus on Domestic Growth 40:39: Future Innovations and Brand Vision

5 Years ago, Katie Edmunds joined her brother as employee number 1 at Trip. In that time the business has gone from strength to strength, becoming a household name in the functional drinks space and Katie has just been promoted to USA Director of Sales. In this episode we dig into the importance of team dynamics, company culture, and employee wellness initiatives in how to build a high functioning team that is over 60 people now! We delve into Tripp's expansion into the US market, tailoring and expanding their diverse product range, and the significance of resilience in sales. I loved this chat, and I'm sure you will too! As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today! Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00: Introduction to Tripp and Its Founders 03:49: The Journey of Tripp: From Concept to Brand 06:23: Team Growth and Company Culture at Tripp 09:31: Expanding into the US Market 12:03: Education and Career Path of Katie Edmunds 14:30: Challenges and Resilience in Sales 17:23: Celebrating Wins and Learning from No's 25:16: Navigating the Early Days of Tripp 27:40: The Evolution of CBD and Consumer Education 29:57: Expanding Product Range and Meeting Consumer Needs 32:35: Employee Wellness and Company Culture 34:10: Advice for Newcomers in the Industry 37:42: Finding Balance and Enjoying the Journey

This episode is a fantastic conversation digging into the real, honest and unfiltered ways of raising, saving and spending money in business - Where the hell does all the money go? Recorded live at Bread & Jam (Thanks to Aztec) this panel was with: 🌾 Thiviyan Umapathysarma - Oat Avenue 🍫 Charlotte Miller - Caroboo 🍺 Jacob Liddle - Jiddler's Tipple Sharing the lessons and learnings along the way about ways to save, and to waste money! I’d love to hear what you think of this one - personally I LOVED it! As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today! Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00: Outsourcing Production and Cost Efficiency 01:27: Founders' Journeys: Capital and Growth 01:55: Milestones and Key Achievements 05:12: Financial Lessons: Spending Wisely 09:09: Navigating Challenges and Mistakes 12:30: Effective Marketing Strategies 16:00: Understanding Margins and Pricing 19:33: Hiring Smart: Building the Right Team 22:56: Investor Relationships and Transparency 26:14: Cash Flow Management and Resourcefulness

Today's guest is a marketing legend - Rory McEntee Rory is now the Chief Marketing (/Mischief) Officer at GymNation - a mega gym taking over the UAE with their huge well equipped offering. He's already causing a stir with 'The Coolest Class in Dubai' and other fantastic initiatives, but I wanted to dig into his background, and what it's like moving to Dubai whilst raising a young family. So that's exactly what we did! Rory reflects on his experiences at GymBox, Paddy Power, Pizza Express and more - discussing how finding the right people and teams to let you have freedom of creativity can lead to some amazing PR campaigns and brand awareness. As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today! Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head

This episode is a raw & honest look at what it takes to build, and then exit your business. Recorded live at Bread & Jam (Thanks to Aztec) this panel was with: 🐣 Anna Richey - Two Chicks 🍲 John B Stapleton - Ex New Covent Garden Soup Co / Little Dish 👨‍⚖️ Phil Hails-Smith - Joelson | B Corp Sharing the highs, lows, ins and outs of building and finally existing a brand. I’d love to hear what you think of this one - personally I LOVED it! As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today! Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00: Panel Introductions and Backgrounds 01:14: Understanding Exit Strategies 01:53: The Journey to Exit: Anna's Experience 02:18: New Chapter 02:47: Timing Your Exit 05:33: Key Metrics for Successful Exits 08:59: Lessons Learned from the Exit Process 11:29: The Importance of Brand Differentiation 14:30: Advice for Future Exits 18:55: Post-Exit Involvement and Future Plans 23:04: Challenges and Watch Outs in Exiting 26:57: Audience Q&A: Insights and Advice

In this episode, I talk all thing operations with Phil Peters - Director of Supply Chain Services at YF. YF are a consultancy designed to help innovative, high-growth consumer businesses achieve mainstream scale. They provide advice and a wide range of services to retailers, investors and the brands themselves - one of which includes operations, and that's where Phil comes in! He shares insights from his early career, key lessons learned, and the significance of cash management in business. Phil emphasises the complexities of operations and supply chain - and is on a mission to celebrate these unsung heroes with OpsFest - running for the second time this year! I loved this chat - without Operations there is no business! Enjoy As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today! Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head License code: QWUZIDMAML7QE7ZI Chapters: 00:00: Introduction to Phil and YF Consultancy 03:38: The Launch of Opsfest: A New Era for Operations 08:16: Phil's Journey: From Philosophy to Operations 17:44: Challenges in the Food Delivery Industry 22:03: Mental Health and Burnout in Operations 27:09: The Importance of Relationships and Flexibility 35:14: Operational Support for Brands 40:22: Connecting with YF and Future Opportunities

Today I have the honour and privilege of sitting down to talk with Laura Mimoun - Chief Marketing Officer at The Fulham Shore, looking after both The Real Greek and Franco Manca. Laura's background is fantastic, having worked at Mondalez and PepsiCo, looking after brands such as Mini Eggs, Creme Egg, Green and Blacks and so many more. Laura also had experience of being an entrepreneur herself, with the amazing Kaleido Salad Roll business. And then taking the step back into employment for where she is today. It's a brilliant story and SO much to gain from this - I really hope you enjoy it. As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today! Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head License code: QWUZIDMAML7QE7ZI Chapters 00:00: Introduction to The Unfounders Podcast 04:04: Revamping The Real Greek: A Culinary Journey 09:09: Balancing Two Brands: Franco Manca and The Real Greek 14:34: Laura's Career Journey: From Corporate to Entrepreneur 19:40: The Challenges of Running Kaleido and Moving On 26:18: Returning to Corporate Life 32:12: Exciting New Launches and Promotions

Today's guest is the brilliant Shane Stewart - Brand Director at XOXO Soda. XOXO are a stunning prebiotic soda brand taking over Europe and The UK - and Shane is taking the helm leading all things brand. I loved digging into his background and past journey, working at brands like Northern Bloc ice cream and Moju. Shane also shares the work he's doing to remove stigma around grief, with his inclusive running club Step by Steppers that he created after sadly losing his father. Shane is an absolute legend, and I really hope you enjoy this episode! As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today! Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head License code: QWUZIDMAML7QE7ZI Chapters 00:00: Introduction to XOXO Soda and Shane's Role 06:49: Consumer Trends and the Rise of Functional Beverages 11:38: Creating Moments of Joy with XOXO Soda 18:30: Balancing Work and Personal Life 25:15: Shane's Career Journey and Lessons Learned 30:31: Learning from Experience and Consumer Engagement 37:28: Overcoming Obstacles in Events and Operations 48:06: Turning Personal Loss into Positive Action

In this conversation, Will Orchard, the sales lead at Shandy Shack, shares insights into the unique offerings of the brand, which specialises in low-alcohol craft beer shandies. He discusses the journey of Shandy Shack, its collaborations, customer demographics, and the challenges faced during rapid growth and acquisition. Will also reflects on his unconventional career path, lessons learned from his time in the army, and the importance of maintaining brand identity post-acquisition. The conversation highlights the evolving landscape of the drinks industry and the significance of moderation in drinking culture. Check out Will's side project The Observational Buffet here As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today! Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠ Chapters 00:00 Introduction to Shandy Shack and Will's Role 06:04 Distribution and Collaborations 11:39 Will's Journey to Shandy Shack 16:58 Growth and Evolution of Shandy Shack 23:36 Building a Collaborative Team Culture 30:12 Transitioning to a Larger Organisation 36:32 Learning from Mistakes in Scaling

Today's guest is the wonderful Katie Arabella Ward - Senior National Account Manager at Pimentae Pimentae make delicious Margaritas - Spicy, Tommy, Cucumber and my favourite - Grapefruit, which was also just named the best canned margarita by BBC Good Food Katie swapped a career in beer into the world of tequila and I loved digging into all things drinks, managing customers and activations - and what they're doing as a brand to make noise. I loved this chat - and hope you do too! As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today! Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

In this weeks episode, I chat to Emily Churchill - Head of Marketing at Nice Wine. She shares insights into the brand's innovative approach to the wine industry. We discuss the company's mission to make wine more approachable and fun, the strategic positioning that has led to its widespread acceptance, and the creative marketing campaigns that have captured consumer attention. Emily also reflects on her career journey, the importance of company culture, and the lessons learned from both successes and failures in marketing. The discussion once again emphasises the significance of community, creativity, and adaptability in the fast-paced FMCG sector. As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today! Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Today's guest is the fantastic Katie Jewett, Chief Operating Officer at Momo Kombucha. Katie shares insights into the journey of Momo, a brand known for its high-quality, authentic kombucha. We discuss the challenges of scaling a business, innovative collaborations, and the importance of maintaining product quality amongst rapid growth. Katie also reflects on her career path, team dynamics, and the supportive culture within startups. I loved the emphasis throughout on the significance of curiosity and community - and hope you do too! As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today! Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠ Chapters 00:00: Katie's Role at Momo Kombucha 03:36: Momo's Growth and Scaling Challenges 06:42: Collaboration with Tate and Unique Offerings 08:38: Momo's Market Position and Authenticity 11:20: Retail Partnerships and Seasonal Flavors 13:01: Katie's Career Journey and Insights 15:45: Building a Diverse Skill Set 18:32: Navigating Growth and Challenges 21:01: The Importance of Clarity in Communication 22:58: Fostering Team Culture and Bonding 25:33: Curiosity and Continuous Growth 28:46: Overcoming Operational Challenges 31:37: Exciting Future Plans for Momo 33:57: The Power of Community in Startups 36:14: Advice for Aspiring FMCG Professionals

Today's guest Rudi McGuinness is one of the most passionate, energetic and engaging young people I've ever spoken to. Rudi is Head of Partnerships at Dig In, a company who provide boxes of essential items for students on their first day of university, and how this create meaningful connections between brands and young consumers in a time they are most receptive. We touch on her vibrant journey from Spain to the UK, her experiences in hospitality, and her passion for engaging with Gen Z through innovative marketing strategies. We also discuss the challenges of outreach in the marketing world, the cultural differences between Spain and the UK, and the importance of positivity in the workplace. Rudi's diverse career path and her commitment to building community shine through in this engaging conversation - you're going to love it (and her!) As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠ If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠ Chapters: 00:00: Understanding Diggin: The Concept and Its Impact 05:27: Rudy's Journey to Diggin: Personal Connection and Experience 09:48: Engagement Strategies: How Brands Connect with Gen Z 12:39: Challenges in Brand Outreach: The Ghosting Phenomenon 18:19: The Importance of Communication in Sales 20:33: Hospitality Experience: A Foundation for Sales Skills 21:54: Career Journey: From Hospitality to Insurance 26:52: Cultural Contrasts: Spain vs. London 36:09: Challenges in Business: Overcoming Obstacles 43:00: Connecting with the Community and Future Aspirations