Traffic to Leads

About Michael Hamburger: Michael Hamburger is a U.S. Marine Corps veteran, entrepreneur, and CEO of Ezzey Digital Marketing, a leading agency specializing in SEO, PPC advertising, local search optimization, and AI-driven marketing automation. With over two decades of experience in digital marketing, Michael has helped businesses scale from startups to multi-million-dollar enterprises, generating over $1 billion in online sales. He is passionate about lead generation, sales funnels, and data-driven growth strategies, and has been featured as a keynote speaker, author, and podcast guest sharing insights on marketing, leadership, and entrepreneurship.In this episode, Ted and Michael Hamburger discuss:Digital marketing shifts from traditional advertising to real-time, measurable online campaignsAgency growth is fueled by combining complementary expertise and teamsTrust-building with clients through audits, transparency, and measurable resultsStrategic use of SEO and Google Business Profiles for scalable lead generationKey Takeaways:Focusing on platforms that allow instant adjustments and data tracking creates faster optimization cycles and eliminates wasted spend compared to traditional advertising.Joining forces with partners who bring complementary skills and high-performing teams can unlock growth opportunities that would be difficult to achieve alone.Beginning new engagements with a structured audit and offering guarantees on performance helps remove skepticism while setting the stage for long-term success.Consistent optimization of Google Business Profiles, paired with review strategies and ongoing content work, can transform baseline visibility into exponential increases in traffic and revenue. "We’re making their Google Business Profile sing…we see their lead generation, the number of phone calls, or number of traffic visits, everything starts to go up proportionally." — Michael HamburgerConnect with Michael Hamburger:  Website: https://ezzey.net/LinkedIn: https://www.linkedin.com/in/michaelhamburger/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Frank Rekas: Frank Rekas, CPFA, is a Personal CFO to attorneys and the founder of his independent financial planning practice. Known as "The Tax Whisperer" for law firm owners, Frank has 34 years of experience in financial services and specializes in helping attorneys stop overpaying taxes while building generational wealth. After spending years in corporate financial services, Frank went independent in September 2023 to provide completely objective financial guidance without proprietary product restrictions. He serves as a comprehensive financial partner to law firm owners, focusing on tax planning, risk management, and wealth building through his systematic approach to financial planning.In this episode, Ted and Frank Rekas discuss:The importance of proactive tax planning in financial managementThe role of specialized financial planning for attorneys and law firm ownersRetirement and investment strategies tailored to high-income earnersBuilding comprehensive financial plans that address long-term securityKey Takeaways:Many attorneys end up overpaying on their taxes because their CPAs focus only on filing returns instead of proactively planning year-round, making ongoing tax strategy a vital part of wealth building.For high-income earners such as law firm owners, advanced retirement vehicles like cash balance or defined benefit plans can allow them to shelter six figures annually from taxes, offering opportunities far beyond traditional IRAs or 401(k)s.Custom-built investment portfolios that are regularly reviewed, rebalanced, and tailored to different levels of risk tolerance give attorneys confidence that their money is working toward long-term goals rather than sitting stagnant.A truly valuable financial advisor looks beyond picking investments to create a comprehensive plan that addresses income needs, lifestyle goals, tax efficiency, and long-term security, ensuring clients can answer the critical question, “Am I going to be okay?” "The best time to start investing was yesterday. The next best time is today." — Frank Rekas Connect with Frank Rekas:  Website: https://palmwealthpartners.com/Email: frank@palmwealthpartners.comLinkedIn: https://www.linkedin.com/in/frankrekas/Book time to meet with FrankTraffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Ines Rosef-Ingram: Ines Rosef-Ingram is the CEO and founder of Pine3 Marketing, a digital agency based in Cape Town, South Africa. With over a decade of experience, she’s refined a holistic approach that aligns marketing, sales, automation, and customer experience around measurable goals. As a Keap/Thryv Certified Partner and Service Partner of the Year, she’s helped hundreds of entrepreneurs by automating pipelines, nurturing leads, and turning clicks into loyal customers. Ines speaks on marketing automation, lead generation, content strategy, customer journeys, and digital channels, making her a go-to expert for podcasts and live events. Passionate about empowering SMEs globally, she’s committed to creative, scalable growth—and lives by the motto: meet new people, try new things, never stop learning.In this episode, Ted and Ines Rosef-Ingram discuss:The evolving role of automation in marketing and business processesStrategies for generating leads through SEO, ads, and content creationBuilding trust with potential clients using credibility-driven assetsBalancing AI-driven efficiency with authentic human connectionKey Takeaways:Law firms that integrated e-books as lead magnets, paired with tailored landing pages, ads, and automated appointment-booking, created a streamlined process where practitioners only needed to show up for client meetings, freeing them from repetitive administrative work.Establishing trust with prospective clients often comes not from whether they consume the content itself but from the credibility associated with visible assets such as published guides or books, which signal authority and expertise.AI is now leveraged not just for content and imagery but also as a tool to help clients create more accurate and detailed customer avatars through guided prompts and workshops, ensuring marketing efforts are targeted and effective.Successful automation doesn’t require businesses to overhaul everything at once, but instead works best when implemented step by step, beginning with sales processes and expanding over time, while keeping intentional space for genuine human touchpoints. "Don't think that you need to automate your whole business. Start with little pieces, and then you see where the new pain points come." — Ines Rosef-Ingram Connect with Ines Rosef-Ingram:  Website: https://pine3marketing.com/YouTube: https://www.youtube.com/@pine3marketing/LinkedIn: https://www.linkedin.com/in/ines-rosef-ingramTwitter: https://x.com/pine3marketingFacebook: https://www.facebook.com/pine3marketing/Instagram: https://www.instagram.com/pine3marketing/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Ashley Robinson: Ashley Robinson is the founder and CEO of Green Cardigan Marketing, a digital marketing agency that focuses on helping law firms grow and achieve their financial goals through marketing strategies that work! In 2019, the opportunity presented itself for Ashley to begin her career in legal marketing. When she began working for lawyers as a side hustle, Ashley quickly realized the need for honest digital marketing services for law firms. As the side hustle grew, Ashley soon realized her passion and love for helping law firms grow through digital marketing.Since its inception, Green Cardigan Marketing has been hyper-focused on helping law firm owners achieve their goals, all while providing out-of-this-world customer service. To date, Ashley and her team have worked with over 225 law firms across 39 states, successfully helping them scale.In this episode, Ted and Ashley Robinson discuss:Digital marketing challenges and opportunities for law firmsBalancing lead generation between quality and volumeAI’s growing influence on search behavior and content strategyClient retention through video marketing and nurture campaignsKey Takeaways:Many firms mistakenly chase more traffic and leads, but success often comes from clarifying what defines a “qualified lead” at the start of the relationship and focusing on that benchmark throughout.Proactively updating old website content, embedding video, or sunsetting irrelevant pages can dramatically improve SEO performance and visibility without always producing new material.Although AI is reducing website clicks by serving quick answers in search, firms that continue investing in FAQ-style SEO content are still seeing consistent conversion rates from serious, ready-to-hire clients.Estate planning firms in particular can generate long-term, compounding revenue if they stay top of mind with past clients through nurture campaigns and annual video reminders tied to major life events. "We’re still using humans to write the content, now we are leaning on AI to produce ideas, to do the keyword research, to tell us where content might be valuable." — Ashley RobinsonConnect with Ashley Robinson:  Website: https://greencardiganmarketing.com/Email: arobinson@greencardiganmarketing.comLinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/Instagram: https://www.instagram.com/green_cardigan_marketing/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Laura Cowan: Laura Cowan, Esq., CPA, is an award-winning estate planning attorney. She built her seven-figure estate planning law practice in only three years and pivoted into a virtual business model. The creator of 2-Hour Lifestyle Lawyer, Laura, also teaches entrepreneurial attorneys how to build their own virtual estate planning practice. The author of Lifestyle Lawyer Revolution, Laura, received her B.S. in Accounting from Iowa State University and her J.D. from the University of Minnesota Law School.In this episode, Ted and Laura Cowan discuss:Shifting a traditional in-person legal practice into a virtual modelAdapting client acquisition strategies when old methods no longer workBuilding a scalable system to teach others how to run successful practicesBalancing professional client work with creating an education platformKey Takeaways:Transforming an in-person professional service into a fully virtual model required rethinking every client interaction—from initial consultations to educational presentations to payment collection—so that the client journey remained just as effective online as it had been in the office.When a key lead-generation channel, like in-person seminars, suddenly disappeared, replacing it with webinars not only filled the gap but also tapped into a heightened sense of urgency that drove strong engagement and conversions during uncertain times.By packaging a proven virtual practice model into a structured program, it became clear that professionals at any career stage—whether brand new or decades into practice—could build consistent revenue if provided with the right systems, tools, and educational support.Prioritizing higher-value clients instead of maximizing volume demonstrated that a boutique practice can deliver steady revenue while freeing up time and energy to build additional ventures, expand reach, and create longer-term impact. "Some people want to make a whole bunch more, but the point really is, you can make a nice living doing estate planning, not working full time and being virtual." — Laura Cowan Connect with Laura Cowan:  Website: https://www.2hourlifestylelawyer.com/Book: Lifestyle Lawyer Revolution: https://www.amazon.com/Lifestyle-Lawyer-Revolution-Without-Leaving-ebook/dp/B0F3FNZMQN/LinkedIn: https://www.linkedin.com/in/thelauracowan/Instagram: https://www.instagram.com/2hourlifestylelawyer/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Ronnie Deaver: Ronnie Deaver is the Founder of NoBull Marketing, where he helps law firms scale to 8-figure success without sacrificing joy or well-being. With a proven track record in business development, marketing strategy, and intake systems, Ronnie created the Elite Business Development System for Law Firms, a framework built on three pillars: Marketing Mastery, Perfect Intake, and the Sales Blueprint. His expertise is backed by years of experience leading operations, SEO, and growth initiatives for agencies and firms nationwide, as well as authoring Revenue Engineering for Law Firms. Passionate about blending results with sustainability, Ronnie is committed to transforming the way attorneys grow their practices by making success both profitable and enjoyable. He continues to share insights through speaking, writing, and his upcoming book, giving law firms the tools they need to dominate their markets with confidence.In this episode, Ted and Ronnie Deaver discuss:How Google Business Profiles influence visibility and client trustWhy reviews drive both marketing performance and firm credibilityWays to combine advertising strategies with local search dominanceCreative methods law firms use to generate sustainable growthKey Takeaways:Data revealed that Google Business Profiles account for up to 72% of lead generation for law firms, making them the single most important marketing asset, even above traditional SEO or paid ads.Review volume directly impacts both ad efficiency and conversion rates, with firms that have thousands of reviews outperforming competitors by looking like the obvious, trustworthy choice to potential clients.By hyper-targeting Google Ads geographically and strategically bidding higher within small radius zones, law firms have been able to slash cost-per-lead by as much as five times while simultaneously improving lead quality.Webinars, when structured around storytelling and value delivery rather than direct legal advice, have become a breakthrough method to convert sign-ups into consults while also generating hundreds of authentic five-star reviews each year. "People are going to go back to Google. They're going to Google your name, and what's the first thing they're going to find? They're going to find that profile, read your reviews, look at your profile, and compare your profile to other people." — Ronnie Deaver Connect with Ronnie Deaver:  Website: https://nobullmarketing.com/Book: Revenue Engineering for Law Firms: https://www.amazon.com/Revenue-Engineering-Law-Firms-Skyrocket-ebook/dp/B0DPXYCGKKLinkedIn: https://www.linkedin.com/in/ronniedeaver/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Matt Korn: Matthew Korn is a Partner at Fisher Phillips, where he represents employers in complex class and collective actions while providing strategic workplace law counseling across a wide range of industries. Drawing on experience as a former in-house counsel at a multinational public company, he helps organizations navigate urgent compliance and litigation risks with practical, business-focused solutions. In addition to his legal practice, Matthew is the founder of Dad, Esq., a community for lawyer dads designed to support professionals in balancing demanding careers with the challenges of fatherhood. He also mentors rising legal talent through The Associate’s Edge, where he guides associates on the path to partnership. A father of four and advocate for autism awareness, Matthew is committed to both advancing the legal profession and strengthening communities.In this episode, Ted and Matt Korn discuss:Career development through unexpected opportunities and challengesBalancing professional ambition with personal and family commitmentsThe value of shared experiences and peer supportHow intentional choices shape both work and life satisfactionKey Takeaways:Staying open to unexpected career paths, even ones that seem far from your original plan, can help you build diverse skills and experiences that later give you the confidence and credibility to thrive in your chosen field.When considering major career or life decisions, it is important to weigh not just professional advancement but also how those choices will support stability and flexibility for your family and personal growth in the long term.Recognizing the early signs of burnout and proactively adjusting your workload, travel, or commitments allows you to protect your energy while still showing up fully for both your work and your relationships.Intentionally joining or creating communities of people who share similar challenges provides encouragement, accountability, and fresh perspectives that make it easier to balance demanding responsibilities with personal fulfillment. "I realized there is just a mountain of stuff for working moms out there... but there wasn’t as much stuff for dads trying to manage two roles." — Matt Korn Connect with Matt Korn:  Website: https://dadesq.com/LinkedIn: https://www.linkedin.com/in/matthewkorn/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Kevin Barnicle: Kevin Barnicle is an accomplished Entrepreneur and Author who is passionate about empowering others to succeed in the business world. Drawing from his experience as the Founder and CEO of the thriving legal technology firm Controle, Kevin has become a trusted mentor and guide for aspiring business owners. With a remarkable journey of starting a company without prior industry experience and growing it into one of the fastest-growing companies in the U.S., Kevin offers invaluable insights into building and scaling businesses. His books focus on practical strategies, real-life lessons, and actionable advice for anyone looking to start, grow, or manage a successful enterprise, all written with his trademark humor.In this episode, Ted and Kevin Barnicle discuss:Spotting real market opportunities without waiting for perfect credentialsUsing empathy to strengthen teams and customer loyaltyShifting to inbound marketing for sustainable growthBuilding a team that lets you focus on your highest-value workKey Takeaways:Launching and scaling a business successfully often requires spotting a real market need, moving forward without waiting for perfect qualifications, and learning quickly through both wins and mistakes.Approaching employees, customers, and even personal relationships by putting yourself in their shoes builds trust, strengthens loyalty, and makes decision-making far more effective and human.Transitioning from outbound to inbound marketing not only generates more qualified leads but also fosters long-term brand relationships by meeting people where their interests and needs already exist.Sustainable growth hinges on assembling a team that complements your strengths, quickly offloading the work you’re not great at, and focusing your own time on the areas where you bring the most value. "If you're willing to take great care of customers, you're going to stand out and be successful in the long run." — Kevin BarnicleConnect with Kevin Barnicle:  Website and Book: The Blueprint: https://itstheblueprint.com/LinkedIn: https://www.linkedin.com/in/kevinbarnicle/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About K'Lee Terrazas: K'Lee Terrazas is the founder of Legal Lead Sharks, where she partners with law firms to drive client acquisition and build the systems that support sustainable growth. With 15+ years in sales and marketing, she leads a team that specializes in Google Ads—but focuses just as much on what happens after the lead, helping law firm owners go from click to signed case with precision. She also co-founded Intake EQ, a modern intake solution using AI Voice Agents that sound freakishly human, designed to solve the persistent bottlenecks in lead follow-up and conversion. Alongside her husband Jason, she launched PayLynx Global to support law firms with backend automation like payroll, HR, and compliance.In this episode, Ted and K'Lee Terrazas discuss:Legal marketing challenges and opportunities for law firmsOptimizing intake systems to improve lead conversionThe role of AI agents in client pre-qualification and intakeThe importance of tracking and understanding marketing metricsKey Takeaways:Many law firms spend tens of thousands on Google Ads each month but lack proper conversion tracking or visibility into post-click performance, resulting in ad budgets being spent without clarity on which efforts are driving actual signed cases.Lead quality often suffers when unfiltered inquiries reach internal teams, with firms facing high volumes of irrelevant or misdirected calls that drain resources and delay follow-up on legitimate prospects.Blind test calls have revealed that even reputable firms sometimes fail to answer calls promptly, provide proper caller identification, or collect key information, causing them to lose high-value leads without ever knowing it.Firms that track campaign outcomes down to qualified versus disqualified leads, including vertical-specific patterns and intake outcomes, tend to identify actionable gaps in their marketing and intake systems with greater speed and precision. "If you’ve been running the same budget for six months to a year, to me, that tells me there’s a problem, because you should be making money and you should be increasing your budget." — K'Lee TerrazasConnect with K'Lee Terrazas: Website: https://legalleadsharks.com/LinkedIn: https://www.linkedin.com/in/k-lee-terrazas-9366b31b4/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Jeremy Poock: Jeremy E. Poock, Esq., is the founder of Senior Attorney Match, Inc., which designs and brokers law firm sales and mergers. Recognizing a market need for Senior Attorneys to monetize the value of their well-established law practices and the constant need for growing law firms to generate new clients and referral sources, Jeremy founded Senior Attorney Match in 2013 to address both of those needs. Prior to founding Senior Attorney Match, Jeremy practiced business law in Massachusetts with a focus on representing buyers and sellers in the sales of their small businesses.Jeremy leads the monthly livestream programs, The State of the Market for Law Firm Sales in 11 Minutes and The Ask the Law Firm Seller Show, which appear on the Law Firm Seller YouTube Channel and LinkedIn Live. In this episode, Ted and Jeremy Poock discuss:Succession planning for senior attorneysChallenges in valuing and selling small law firmsThe role of digital marketing in modern law firm growthMotivations and triggers behind law firm exitsKey Takeaways:A law firm with a well-documented client base, strong referral relationships, and a clearly defined niche is significantly more likely to attract serious buyers and complete a successful sale when aligned with the right acquiring firm.While traditional law firm sales often rely on personal goodwill, modern buyers are increasingly drawn to firms with measurable digital client acquisition data, leading to higher valuations.Attorneys looking to sell within a few years should start preparing by organizing client contact information, identifying revenue by practice area, and proactively communicating with their base.Many senior attorneys miss out on the value of their practices by assuming there is no market, often triggered by a lease renewal, a milestone birthday, or being blindsided by a junior attorney’s sudden departure."If you have clients and if you have referral sources... then there’s value that a growing law firm wants and needs." — Jeremy PoockConnect with Jeremy Poock: Website: https://www.seniorattorneymatch.com/YouTube: https://www.youtube.com/@thelawfirmsellerLinkedIn: https://www.linkedin.com/in/jeremypoock/Instagram: https://www.instagram.com/thelawfirmseller/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Mike Morse: Mike Morse is the founder of the Mike Morse Law Firm, Michigan’s largest personal injury practice, which has recovered over $2 billion for clients. As CEO of Fireproof Performance, he helps law firm owners across the country build wildly profitable, system-driven businesses through coaching, consulting, and keynote speaking. He is the best-selling author of Fireproof and a nationally recognized expert in scaling legal teams, streamlining operations, and empowering leaders to delegate and elevate. A former adjunct professor of Law Practice Management, Mike combines decades of hands-on legal experience with business acumen to guide firms toward predictable, sustainable growth.In this episode, Ted and Mike Morse discuss:Leadership during adversity and how it shapes long-term business successStrategic use of data and forecasting to drive smarter decisionsBuilding high-performing teams through intentional hiring and cultureThe value of coaching, mentorship, and community in professional growthKey Takeaways:Building a business that scales reliably requires more than instinct—it demands consistently tracking key metrics like lead quality, marketing spend efficiency, case or client velocity, and outcome timelines to drive informed, confident decisions.Visionary leaders achieve more when they partner with operationally-minded integrators who can turn ideas into systems, helping translate long-term goals into day-to-day execution across the organization.Sustainable teams are built by using structured hiring tools like personality assessments and cultural alignment screening, while also fostering environments that reward performance with transparency, compensation, and purpose.Coaching programs that combine real-time accountability, peer collaboration, and tailored implementation support can dramatically shorten the learning curve for organizations looking to grow with less trial and error."If you have firm roots planted into the ground like a big oak tree, you're not going to fear any storm." — Mike Morse Connect with Mike Morse: Website: https://www.855mikewins.com/Book: Fireproof: https://www.amazon.com/Fireproof-Five-Step-Unpredictable-Wildly-Profitable/dp/1544508530LinkedIn: https://www.linkedin.com/in/michaeljmorse/ & https://www.linkedin.com/company/mikemorselawfirm/Twitter: https://x.com/855mikewinsFacebook: https://www.facebook.com/mikemorselawfirm/Instagram: https://www.instagram.com/855mikewins/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Bob Flavin: Bob Flavin is the Executive Vice President at LaFleur Marketing, where he leads digital strategy, business development, and operational excellence across a portfolio of clients in highly regulated industries. With a background that spans hospitality, B2B franchising, and legal marketing, Bob is known for driving measurable results through data-driven campaigns and smart automation. He also oversees Clearboard Analytics, LaFleur’s proprietary AI-powered platform, helping clients connect their marketing and case data in real time. Passionate about EOS implementation and operational clarity, Bob thrives on building teams, solving complex challenges, and pushing brands beyond traditional boundaries.In this episode, Ted and Bob Flavin discuss:The evolution and strategy of digital marketing in regulated industriesThe role of AI and data integration in modern client reporting and analyticsChallenges and solutions in paid media and keyword optimizationBuilding trust and transparency between agencies and clientsKey Takeaways:A fully integrated analytics tool like Clearboard, which pulls together marketing data and CRM case data into a centralized AI-powered dashboard, enables faster troubleshooting and smarter decision-making without requiring firms to manually upload or tag information.Before launching or scaling any paid media campaign, a thorough keyword and intent audit can uncover underperforming areas—like a client who only generated nine car accident leads until a revamp led to a 300% increase the following year.Identifying intake or internal operational gaps, such as the absence of a high-converting team member, can sometimes have a larger impact on lead-to-case conversion than any changes to ad spend or creative strategy, underscoring the importance of marrying intake and marketing analytics.Monitoring the disconnect between traffic decline and stable or rising lead volume helps reframe the current SEO landscape, showing that quality of traffic—especially from AI-generated search summaries—is increasingly more critical than raw visitor counts. "We're very transparent. We want you to see what we see, and I'm not trying to hide anything from you." — Bob FlavinConnect with Bob Flavin: Website: https://lafleur.marketing/LinkedIn: https://www.linkedin.com/in/bob-flavin/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Kevin Daisey: Kevin Daisey is the co-founder and Chief Marketing Officer of Array Digital, where he helps law firms grow their caseload and revenue through proven SEO and digital marketing strategies. With over two decades of experience in web design and digital advertising, Kevin is a recognized leader in the legal marketing space and was named one of Inside Business’s Top 40 Under 40. He is also the host of The Managing Partners Podcast and founder of The Managing Partners Mastermind, where he shares insights from top attorneys and fosters a private community of law firm owners focused on strategic growth. A serial entrepreneur and passionate marketer, Kevin continues to innovate at the intersection of law, leadership, and digital transformation.In this episode, Ted and Kevin Daisey discuss:Turning specialized marketing strategies into rapid law firm growthCreating systems and pricing models that enable agency scalabilityUsing client fit and business mindset to drive better marketing resultsBuilding high-leverage digital foundations for predictable lead generationKey Takeaways:Scaling a law firm quickly requires combining foundational digital assets like a high-converting website and optimized local profiles with a data-driven strategy that prioritizes search demand, competitive gaps, and reinvestment cycles.Agencies that ditch templated packages in favor of deep client assessments can create custom strategies aligned to the client lifecycle, allowing for more efficient budget allocation, higher client retention, and better outcomes.Shifting from a project-based model to recurring monthly revenue with automatic ACH billing empowers agencies to forecast growth, eliminate unpaid invoices, and invest more confidently in people and process.Using Google Ads as a short-term lever to drive immediate lead flow while building long-term SEO dominance lets businesses scale faster and deploy capital more strategically into new markets with lower organic visibility. "The ones that get it have that end in mind: I’m paying for this click — how do I make sure that goes all the way through to a five-star review and a referral?" — Kevin Daisey Connect with Kevin Daisey:  Website: http://thisisarray.com/Show: The Managing Partners Podcast: https://podcasts.apple.com/us/podcast/the-managing-partners-podcast-law-firm-business-podcast/id1573439353LinkedIn: https://www.linkedin.com/in/kevindaisey/Twitter: https://x.com/kevindaiseyInstagram: https://www.instagram.com/kevindaisey/Traffic to Leads Information and LinksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Jason Ciment: Jason Harris Ciment is the CEO of Get Visible, a digital marketing agency helping brands become impossible to ignore through SEO, PPC, WordPress development, AI, and social media strategy. A former CPA and attorney, Jason has been positioning businesses for online dominance since 2005, working with clients like Arbonne, Westfield, and Jacoby & Myers. He’s the author of I Need More Clients and I Need More Patients, providing growth strategies for both professionals and practices. A sought-after speaker and strategist, Jason’s known for blending creative thinking with data-driven execution to generate traffic, leads, and revenue.In this episode, Ted and Jason Ciment discuss:The evolution and diversification of digital marketing strategies over timeBuilding authentic client relationships and maintaining long-term engagementThe growing influence of AI in SEO, content creation, and business process optimizationNavigating entrepreneurship with purpose, creativity, and adaptabilityKey Takeaways:Discovery Experience Optimization (DEO) reframes traditional SEO by focusing on being discovered across multiple platforms, crafting unique experiences per channel, and persistently re-engaging prospects until trust is built and action is taken.AI-generated content must undergo sentiment and structure analysis to ensure it reads naturally, aligns with human expectations, and adheres to search engine standards—something automated tools alone cannot guarantee.Building a strong marketing presence today requires delivering the same compelling message across different media repeatedly, often requiring 7 to 25 touchpoints, to nurture cold audiences into warm relationships that convert.In an industry where most agencies rely on scale and templated strategies, offering competitor exclusivity, deep personal engagement, and direct access to doers—not just account reps—creates loyalty that money alone can’t buy."Eighty percent of salespeople fail because they don't continue following up—they don't want to hear the no. You just have to not hear no. You have to train yourself to understand that no just means not yet." — Jason Ciment Connect with Jason Ciment:  Website: https://www.getvisible.com/Books: https://www.amazon.com/stores/Jason-Ciment/author/B07FCQ8X8GLinkedIn: https://www.linkedin.com/in/jasonciment/Instagram: https://www.instagram.com/jasonciment/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Louis Goodman: Louis Goodman is a criminal defense attorney with over four decades of experience in the legal field. A former Alameda County Deputy District Attorney and longtime Judge Pro Tem, he offers a comprehensive perspective shaped by years on both sides of the courtroom. He has tried more than 50 jury cases and is recognized for his ability to translate complex legal concepts into clear, accessible language. His practice focuses on litigation, constitutional law, and the protection of individual rights within the criminal justice system.In this episode, Ted and Louis Goodman discuss:Transitioning from traditional legal work to podcastingThe evolving impact of technology on the legal professionPersonal fulfillment and lifestyle balance in a legal careerIntegrity and professionalism in the courtroom and beyondKey Takeaways:Building long-term financial security is more achievable when professionals consistently allocate savings into broad-market index funds and resist the urge to react emotionally to short-term economic downturns or market volatility.Cultivating a reputation for truthfulness across all professional relationships—including clients, colleagues, adversaries, and institutions—can dramatically simplify communication, build durable trust, and prevent costly reputational damage in high-stakes environments.Because the overwhelming majority of criminal cases are now resolved outside of trial through mechanisms like plea bargains, diversion programs, and pre-charge agreements, legal professionals must be adept at negotiation and client counseling rather than courtroom litigation alone.Transitioning from a prosecution role to a defense-oriented practice can result in a more values-driven and personally fulfilling legal career, particularly when the work involves helping individuals navigate complex legal challenges at emotionally vulnerable times. "Your reputation depends upon your truthfulness, and your life will be easier." — Louis Goodman Connect with Louis Goodman:  Website: https://www.louisgoodman.com/Show: Love thy Lawyer: https://www.lovethylawyer.com/LinkedIn: https://www.linkedin.com/in/louis-goodman-3b359/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Kate Schenkel: Kate Schenkel is a Paid Search master, Google and Meta expert, speaker, and mentor to young legal marketers. Since 2016, Kate has been pushing paid search in the legal industry to the absolute limit. She’s been trusted with 8-figure marketing budgets and delivered. No one on earth knows how to better maximize ROI while keeping low costs per case for law firms. As a founding partner, Kate builds, manages, and optimizes all the paid search campaigns for Very Decent Marketer. Outside of her professional life, Kate enjoys hiking with her dogs, catching a Broadway show, and kitchen dance parties.In this episode, Ted and Kate Schenkel discuss:The evolving landscape of PPC strategies for personal injury law firmsThe importance of data transparency and CRM integration in legal marketingNavigating keyword matching, budget efficiency, and Google Ads mechanicsChallenges and solutions in lead intake, follow-up, and case conversionKey Takeaways:Daily analysis of the search terms report in Google Ads is critical because it allows marketers to eliminate irrelevant or low-converting queries, refine keyword targeting, and ensure budgets are being spent only on traffic with the highest potential to generate quality conversions.Using long-tail keyword strategies can level the playing field by enabling smaller law firms with tighter budgets to compete against firms spending significantly more on PPC, as these specific and intent-rich terms often convert better and cost less.Marketing campaigns are only as strong as the data feedback loop, and firms unwilling to share detailed lead conversion metrics or CRM access severely limit their ability to optimize campaigns toward actual signed cases and meaningful ROI.No amount of high-quality leads can drive results without a reliable intake process, which is why building an in-house virtual intake team became a non-negotiable necessity to ensure leads are followed up consistently, efficiently, and with enough persistence to convert them into clients."The easiest and best thing you can do to just spend your money better is be in the search terms report every single day." — Kate SchenkelConnect with Kate Schenkel:  Website: https://verydecentmarketer.com/LinkedIn: https://www.linkedin.com/in/kate-schenkel/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Rob Levine: Rob Levine is a nationally recognized attorney and founder of Rob Levine Law, where he focuses on personal injury, Social Security disability, and veterans’ disability cases. Recognized as The Heavy Hitter®, he has built a trusted legal brand serving clients throughout Rhode Island, Massachusetts, Connecticut, and beyond. Through Rob Levine Legal Solutions, he helps other law firms strengthen their operations with consulting, staffing, and technology services. A former police officer and Army veteran, Rob combines business leadership with a passion for giving back through charitable work and unique community projects like Drive Your Art.In this episode, Ted and Rob Levine discuss:Building resilience by diversifying services to withstand market shiftsDeveloping intake processes that drive higher lead conversion ratesLeveraging operational systems to scale legal and support servicesTurning business setbacks into opportunities for strategic growthKey Takeaways:Implementing a highly structured and empathy-focused intake process, supported by targeted training to overcome objections and build trust, can dramatically improve conversion rates and drive significant growth.Unexpected market disruptions clearly show why it is essential to diversify offerings and revenue streams in order to reduce risk, avoid over-reliance on any one area, and safeguard future success against sudden economic shifts.Developing internal systems—such as medical record retrieval, call centers, and intake academies—first for in-house use and then offering them as services externally can create scalable, high-value business extensions beyond the core practice.Training teams to balance compassion with technical expertise at every client touchpoint ensures not only higher case sign rates but also stronger long-term client relationships and enhanced reputation in competitive markets. "When you see lawyers in charge of intake centers, lawyers are trained to find problems. This is intake. We’re not looking for problems. We’re looking for solutions." — Rob LevineConnect with Rob Levine:  Website: https://roblevinelegalsolutions.com/LinkedIn: https://www.linkedin.com/in/roblevinelaw/ & https://www.linkedin.com/company/rob-levine-legal-solutions/YouTube: https://www.youtube.com/@RobLevineLegalSolutions/videosInstagram: https://www.instagram.com/roblevine_heavyhitter/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Jon Gillham: Jonathan Gillham is the Founder and CEO of Originality.AI, a cutting-edge AI detection and plagiarism checking platform built for serious web publishers. With over a decade of experience in SEO and content marketing, he previously founded and sold two content marketing agencies and co-founded MotionInvest.com, a leading marketplace for buying and selling content websites. Having adopted generative AI early in his agency work, Jonathan recognized both the potential and risks of AI-generated content long before ChatGPT’s rise. His mission with Originality.AI is to give publishers the tools and transparency they need to decide when and how to use AI in their content strategy.In this episode, Ted and Jon Gillham discuss:Content authenticity in the age of generative AIAI’s growing influence on digital marketing operationsChallenges of detecting AI-generated content at scaleEvolving standards for originality and trust on the webKey Takeaways:Originality.AI was built in-house from the ground up with its custom-trained detection model before ChatGPT even launched, outperforming early alternatives by training on massive datasets of human and AI content to differentiate the two with a high degree of precision.While the tool boasts a 99 percent accuracy rate in identifying AI-generated content, its 2 percent false positive rate means that relying on it for academic disciplinary decisions can be risky, especially at scale, where thousands of student submissions could generate a significant number of false flags.To avoid client mistrust, poor content quality, and even total Google deindexing, agencies and marketing teams should treat AI detection, plagiarism screening, and content verification as standard operating procedures before anything gets published.Agencies working with outsourced or freelance writers must set clear policies around AI usage and use detection tools like Originality.AI not just to enforce those guidelines, but to maintain pricing fairness, content credibility, and editorial integrity across all deliverables. "Not all AI content is spam, but nobody is spamming the internet without the help of AI right now." — Jon Gillham Connect with Jon Gillham:  Website: https://originality.ai/LinkedIn: https://www.linkedin.com/in/jon-gillham-80912a14a/Twitter: https://x.com/JonGillhamsTraffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Patrice Gimenez: Patrice Gimenez is a seasoned leader with over four decades of experience at the intersection of legal operations and technology. As CEO and Founder of LegalPat LLC, she specializes in guiding law firms through software transitions with a focus on workflow efficiency, user adoption, and long-term success. Her approach is rooted in empathy, technical insight, and a deep commitment to client outcomes—principles she championed during her time as Chief Customer Advocate at Assembly Software LLC. Patrice is known for building lasting relationships and delivering practical, people-first solutions that drive real operational improvement. A lifelong learner and educational advocate, she remains passionate about empowering others through knowledge and community engagement.In this episode, Ted and Patrice Gimenez discuss:Navigating the complexities of legal tech modernizationImproving daily workflows with software customization and automationEvaluating and implementing legal case management solutionsThe role of internal staff collaboration in successful tech transitionsKey Takeaways:By reorganizing the layout of a firm’s case management system and integrating a client portal, firms can eliminate inefficient navigation habits and reclaim up to 10 hours per employee per week in productivity.Evaluating software for a legal firm requires knowledge of over 70+ solutions, matching specialized tools to the specific legal practice area while prioritizing systems that allow deep customization and scalability.AI capabilities, such as scanning documents to auto-populate case data fields, significantly reduce human error and manual entry time, especially valuable in high-volume practices like immigration law.Successful implementation demands thorough staff interviews, ongoing communication, and layout adjustments tailored to real workflows, because resistance and productivity loss are inevitable if employees aren’t considered from the start. "Workflows should be easy. People shouldn't have to think twice about what it is that they're doing. You shouldn't have to hunt for information like, Where did we put it? Why did we put it there? It's got to be logical." — Patrice Gimenez Connect with Patrice Gimenez:  Website: https://legalpat.com/LinkedIn: https://www.linkedin.com/in/patrice-wagener-gimenez/Email: patrice@legalpat.comTraffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Stuart Foster: Stuart Foster is the Co-Founder and Managing Partner of both S3 Growth Partners and Law Firm Fractional CMOs, where he leads marketing transformation initiatives for law firms and professional service businesses. With decades of experience driving growth for iconic global brands across hospitality, consumer goods, and legal services, he brings a uniquely strategic and outcomes-driven approach to every engagement. Stuart specializes in building sustainable marketing ecosystems, aligning business strategy with marketing execution, and embedding experienced fractional CMOs to accelerate scalable growth. Through Law Firm Fractional CMOs, he delivers measurable impact for firms in areas like personal injury, probate, and immigration law, often transforming performance within months.In this episode, Ted and Stuart Foster discuss:Strategic marketing leadership is a critical missing function in growing law firmsThe role and value of fractional CMOs within the professional services industryCommon mistakes law firms make in marketing, investment,t and executionThe importance of aligning marketing initiatives with broader business goalsKey Takeaways:A personal injury law firm transformed its results by increasing monthly qualified leads from 30 to over 600 after replacing ineffective content and broadcast strategies with targeted, data-backed connected TV and SEO initiatives.Firms working with fractional CMOs benefit from high-level strategic direction without incurring the cost of a full-time executive, often realizing cost savings and measurable lead increases within the first 60 days.Many law firms waste significant marketing budgets due to unclear business strategies and reliance on agencies executing disconnected tactics without proper leadership or oversight.By focusing on outcomes over deliverables and managing agency ecosystems directly, fractional CMOs deliver accountable, ROI-driven marketing systems that scale with firm growth."We are all in on day one… if we’re not delivering after month one, we risk losing the client." — Stuart Foster Connect with Stuart Foster:  Website: https://www.lawfirm-cmo.com/LinkedIn: https://www.linkedin.com/in/hstuartfoster/Traffic to Leads Information and linksJuvoLeads.com contact page: https://juvoleads.com/contact/JuvoLeads website: https://juvoleads.com/Connect with show host Ted DeBettencort: ted@juvoleads.comIdeas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.