About Kevin Daisey: Kevin Daisey is the co-founder and Chief Marketing Officer of Array Digital, where he helps law firms grow their caseload and revenue through proven SEO and digital marketing strategies. With over two decades of experience in web design and digital advertising, Kevin is a recognized leader in the legal marketing space and was named one of Inside Business’s Top 40 Under 40. He is also the host of The Managing Partners Podcast and founder of The Managing Partners Mastermind, where he shares insights from top attorneys and fosters a private community of law firm owners focused on strategic growth. A serial entrepreneur and passionate marketer, Kevin continues to innovate at the intersection of law, leadership, and digital transformation.

In this episode, Ted and Kevin Daisey discuss:

• Turning specialized marketing strategies into rapid law firm growth
• Creating systems and pricing models that enable agency scalability
• Using client fit and business mindset to drive better marketing results
• Building high-leverage digital foundations for predictable lead generation

Key Takeaways:

• Scaling a law firm quickly requires combining foundational digital assets like a high-converting website and optimized local profiles with a data-driven strategy that prioritizes search demand, competitive gaps, and reinvestment cycles.
• Agencies that ditch templated packages in favor of deep client assessments can create custom strategies aligned to the client lifecycle, allowing for more efficient budget allocation, higher client retention, and better outcomes.
• Shifting from a project-based model to recurring monthly revenue with automatic ACH billing empowers agencies to forecast growth, eliminate unpaid invoices, and invest more confidently in people and process.
• Using Google Ads as a short-term lever to drive immediate lead flow while building long-term SEO dominance lets businesses scale faster and deploy capital more strategically into new markets with lower organic visibility. 

"The ones that get it have that end in mind: I’m paying for this click — how do I make sure that goes all the way through to a five-star review and a referral?" — Kevin Daisey

Connect with Kevin Daisey: 

Website: http://thisisarray.com/

Show: The Managing Partners Podcast: https://podcasts.apple.com/us/podcast/the-managing-partners-podcast-law-firm-business-podcast/id1573439353

LinkedIn: https://www.linkedin.com/in/kevindaisey/

Twitter: https://x.com/kevindaisey

Instagram: https://www.instagram.com/kevindaisey/

Traffic to Leads Information and Links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.