About Ashley Robinson: Ashley Robinson is the founder and CEO of Green Cardigan Marketing, a digital marketing agency that focuses on helping law firms grow and achieve their financial goals through marketing strategies that work!

In 2019, the opportunity presented itself for Ashley to begin her career in legal marketing. When she began working for lawyers as a side hustle, Ashley quickly realized the need for honest digital marketing services for law firms. As the side hustle grew, Ashley soon realized her passion and love for helping law firms grow through digital marketing.

Since its inception, Green Cardigan Marketing has been hyper-focused on helping law firm owners achieve their goals, all while providing out-of-this-world customer service. To date, Ashley and her team have worked with over 225 law firms across 39 states, successfully helping them scale.

In this episode, Ted and Ashley Robinson discuss:

• Digital marketing challenges and opportunities for law firms
• Balancing lead generation between quality and volume
• AI’s growing influence on search behavior and content strategy
• Client retention through video marketing and nurture campaigns

Key Takeaways:

• Many firms mistakenly chase more traffic and leads, but success often comes from clarifying what defines a “qualified lead” at the start of the relationship and focusing on that benchmark throughout.
• Proactively updating old website content, embedding video, or sunsetting irrelevant pages can dramatically improve SEO performance and visibility without always producing new material.
• Although AI is reducing website clicks by serving quick answers in search, firms that continue investing in FAQ-style SEO content are still seeing consistent conversion rates from serious, ready-to-hire clients.
• Estate planning firms in particular can generate long-term, compounding revenue if they stay top of mind with past clients through nurture campaigns and annual video reminders tied to major life events. 

"We’re still using humans to write the content, now we are leaning on AI to produce ideas, to do the keyword research, to tell us where content might be valuable." — Ashley Robinson

Connect with Ashley Robinson: 

Website: https://greencardiganmarketing.com/

Email: arobinson@greencardiganmarketing.com

LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/

Instagram: https://www.instagram.com/green_cardigan_marketing/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.