About Marilyn Jenkins: Marilyn Jenkins is a digital growth strategist with a career spanning back to the early 90s. As the founder of MJ Media Group, LLC, and Law Marketing Zone®, she specializes in all aspects of digital marketing, including paid advertising, SEO, Google Business Profile optimization, reviews management, and database reactivation to drive business success.

With a proven track record of helping law firms achieve remarkable growth, Ms. Jenkins has crafted strategic marketing plans that have led many of her clients to exceed multiple seven-figure revenues, with some realizing returns on investment (ROI) as high as 14x.

Her podcast, Leadership In Law, features weekly interviews with prominent attorneys and legal service providers. Each episode explores key topics that matter most to legal professionals, from driving rapid growth to building a successful and cohesive team.

Her private community for law firm owners, Law Firm Growth Guild, offers live coaching, expert insights, and networking opportunities to drive your firm’s success.

In this episode, Ted and Marilyn Jenkins discuss:

• Why most law firms struggle with lead follow-up—and how a dedicated intake system changes everything
• Meta ads, video creative, and nurturing workflows that consistently convert cold traffic
• The power of Google Business Profile optimization, SEO city blitz pages, and high-volume content strategy
• The shifting landscape of LSAs, PPC, and AI-driven search responses
• How to design a CRM workflow that boosts speed-to-lead and dramatically increases bookings

Key Takeaways:

• Many firms don’t fail because of traffic—they fail because no one is calling leads back, and Marilyn’s intake team solves that by contacting each lead up to ten times within four days for maximum conversion.
• City Blitz Pages allow firms to dominate multiple micro-locations, creating hundreds of indexed SEO pages annually and signalling to Google where they should rank.
• High-performing firms win by pairing Meta ads with customized nurture sequences and daily five-day follow-up workflows, dramatically improving booking rates.
• LSA leads are becoming more expensive and less exclusive, making speed-to-lead more crucial than ever as Google pushes one lead to multiple competing firms.
• Google Business Profile posting now stays live for up to six months, giving firms a massive opportunity to feed Google fresh signals and local relevance.

"The more content you do, the more you tell Google what types of searches you should be found in." — Marilyn Jenkins

Connect with Marilyn Jenkins: 

Website: https://lawmarketingzone.com / https://marilynjenkins.online/

LinkedIn: https://www.linkedin.com/in/marilynjenkins

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.