About Darcy Neighbors: Darcy Neighbors, Founder and CEO of CIM Marketing Partners, has led the full-service strategic marketing agency for nearly three decades. Specializing in law firm marketing, her team is dedicated to developing strategies that drive measurable growth and strengthen brand value. She has a proven record of elevating firms of all sizes—from boutique practices to statewide leaders—by attracting right-fit clients and improving overall revenue performance. CIM Marketing Partners provides a full range of services, from comprehensive strategic planning to fully outsourced marketing support, and integrates AI across its operations to help firms maintain a competitive edge. With a diversified approach spanning traditional advertising, public relations, and advanced digital marketing, the agency ensures law firms stand out in even the most competitive environments.

In this episode, Ted and Darcy Neighbors discuss:

• How Darcy built CIM Marketing Partners into a full-service agency serving firms nationwide across PI, litigation, and estate planning.
• Why a Strategic Marketing Summit—not a discovery call—creates the roadmap for 1–3–5 year growth.
• Relationship marketing vs. digital-only approaches, and why referrals remain the lowest-cost, highest-impact opportunity.
• How to diversify beyond digital to strengthen brand equity, improve case acquisition cost, and increase long-term revenue.
• Leveraging AI, analytics, and competitive research to position firms in today’s evolving marketing environment.

Key Takeaways:

• A holistic, diversified marketing plan—built from deep discovery, competitive research, and annual strategic summits—can outperform digital-only strategies and dramatically reduce cost per case.
• Relationship-driven initiatives (B2B referrals, client communication, field marketers) consistently generate high-value cases at a fraction of the cost of PPC, billboards, or TV.
• Firms that unify digital, brand, PR, community outreach, and AI initiatives under one strategic “GM” or fractional CMO can achieve exponential growth—like increasing revenue from $4M to $40M.
• Creating branded, firm-owned social causes yields earned media, community trust, and deeper differentiation than sponsoring events with dozens of competitor logos.
• Annual strategic summits ensure every tactic aligns with evolving firm goals, market dynamics, competitor shifts, and budget realities—leading to sustainable year-over-year scaling.

"People in this PI World think that, ‘oh gosh, I got to go play with the big guys and spend all the big bucks in all the traditional advertising’…and they're missing some of the most key components, which is real relationship marketing." — Darcy Neighbors

Connect with Darcy Neighbors: 

Website: https://cimmp.com/ 

LinkedIn: https://www.linkedin.com/in/darcyneighbors/ 

Facebook: https://www.facebook.com/CIM.Marketing.Partners/ 

Instagram: https://www.instagram.com/cim.stagram/ 

Twitter: https://x.com/CIM_Mktg

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com 

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