About Laura Cowan: Laura Cowan, Esq., CPA, is an award-winning estate planning attorney. She built her seven-figure estate planning law practice in only three years and pivoted into a virtual business model. The creator of 2-Hour Lifestyle Lawyer, Laura, also teaches entrepreneurial attorneys how to build their own virtual estate planning practice. The author of Lifestyle Lawyer Revolution, Laura, received her B.S. in Accounting from Iowa State University and her J.D. from the University of Minnesota Law School.

In this episode, Ted and Laura Cowan discuss:

• Shifting a traditional in-person legal practice into a virtual model
• Adapting client acquisition strategies when old methods no longer work
• Building a scalable system to teach others how to run successful practices
• Balancing professional client work with creating an education platform

Key Takeaways:

• Transforming an in-person professional service into a fully virtual model required rethinking every client interaction—from initial consultations to educational presentations to payment collection—so that the client journey remained just as effective online as it had been in the office.
• When a key lead-generation channel, like in-person seminars, suddenly disappeared, replacing it with webinars not only filled the gap but also tapped into a heightened sense of urgency that drove strong engagement and conversions during uncertain times.
• By packaging a proven virtual practice model into a structured program, it became clear that professionals at any career stage—whether brand new or decades into practice—could build consistent revenue if provided with the right systems, tools, and educational support.
• Prioritizing higher-value clients instead of maximizing volume demonstrated that a boutique practice can deliver steady revenue while freeing up time and energy to build additional ventures, expand reach, and create longer-term impact. 

"Some people want to make a whole bunch more, but the point really is, you can make a nice living doing estate planning, not working full time and being virtual." — Laura Cowan

Connect with Laura Cowan: 

Website: https://www.2hourlifestylelawyer.com/

Book: Lifestyle Lawyer Revolution: https://www.amazon.com/Lifestyle-Lawyer-Revolution-Without-Leaving-ebook/dp/B0F3FNZMQN/

LinkedIn: https://www.linkedin.com/in/thelauracowan/

Instagram: https://www.instagram.com/2hourlifestylelawyer/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com 

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