About Garrett Hansen: Garrett Hansen is the founder and director of Ads4Lawyers Ltd, a UK-based agency helping law firms build predictable client pipelines. With years of experience working with firms frustrated by ineffective marketing, Garrett created a system that targets ideal clients, generates high-quality leads, and converts enquiries efficiently. He shares actionable strategies on paid ads, digital funnels, and marketing processes that help law firms scale beyond traditional referrals.

In this episode, Ted and Garrett Hansen discuss:

• The major differences between UK and US legal marketing—and how client acquisition varies by country
• Why many firms fail at intake and how automation, qualification systems, and landing pages fix the gaps
• How PPC, Meta ads, and micro-specialized campaigns drastically reduce cost per acquisition
• The shifting economics of PI in the UK—from government changes to shrinking RTA payouts
• What “sales training for lawyers” actually looks like and why it’s becoming a competitive advantage

Key Takeaways:

• Garrett’s agency consistently lowers acquisition costs by pairing targeted Google PPC with custom landing pages and hyper-specific “micro service” campaigns, resulting in medical negligence cases acquired for as low as £1,600 per accepted client.
• Many UK firms still rely on manual intake—Google Sheets, email copies, handwritten notes—which leads to lost leads and zero follow-up. Replacing this with structured automations dramatically increases conversion.
• The collapse of traditional RTA payouts in the UK forced firms to pivot into areas like workplace accidents and medical negligence, where higher-value claims still justify marketing spend.
• Qualification systems embedded into landing pages ensure only viable cases reach the firm, reducing wasted calls and helping fee earners focus on high-probability claimants.
• Speed-to-contact remains one of the strongest levers in legal marketing success; firms that respond instantly consistently dominate channels like PPC and LSAs.

"So it's making that clear that there is a better way of doing things that will not just save you time, but will get you more cases and more revenue from implementing them." — Garrett Hansen

Connect with Garrett Hansen: 

Website: https://ads4lawyers.co.uk/

LinkedIn: https://www.linkedin.com/in/garretthansen1?originalSubdomain=uk

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.