What's Working in Ecommerce

Selling on Amazon can be a game-changer, but rising fees and costs can eat into profits.  In this episode of What’s Working in eCommerce, Eagan talks with Peter Eickholt, VP of Operations at ROI Swift, about actionable strategies to stay profitable in a competitive marketplace.  From optimizing unit economics to mastering Amazon advertising, Peter shares practical insights for sellers who want to make Amazon their main focus.  Learn how to improve product conversions, utilize customer feedback effectively, and explore tips for smarter packaging and bundling to maximize every sale. Whether you're new to Amazon or looking to up your game, this episode is packed with must-know tactics to thrive on the platform. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Peter Eickholt from ROI Swift here: LinkedIn: https://www.linkedin.com/in/peter-eickholt/  Website: https://roiswift.com/ Timestamps: 00:00 Introduction and Rising Costs of Selling on Amazon 00:39 Meet the Expert: Peter Eickholt from ROI Swift 00:53 Focusing on Amazon: A Strategic Shift 02:40 Opportunities and Challenges in Amazon Selling 05:17 Optimizing Amazon Listings for Success 06:53 Amazon SEO vs. Google SEO 08:37 Leveraging Customer Reviews for Better Products 12:32 Strategies for Maintaining Profitability on Amazon 19:50 Case Studies and Success Stories 20:18 Conclusion and Contact Information  

In this episode of What's Working in Ecommerce, Eagan Heath from Asymmetric Marketing interviews Dan Nikas, an ex-homicide detective turned Meta ads expert.  Dan reveals how he grew his DTC brand, GearBunch, by mastering Facebook Messenger, behavioral data, and audience building.  Get the inside scoop on how to adapt your marketing strategies to post-iOS 14 privacy changes and hear actionable tips to scale your ecommerce business.  Plus, learn how Dan's agency, Elite Brands, helps businesses thrive with honest, data-driven strategies. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Dan Nikas from Elite Brands here: LinkedIn: https://www.linkedin.com/in/dan-nikas-10379665 Website: https://www.elitebrands.org/  Timestamps: 00:00 Introduction and Guest Welcome 00:32 Dan Nikas' Unusual Path to Ecommerce 04:25 Launching GearBunch: From T-Shirts to Leggings 07:33 Meta Ads and Messenger Strategy 24:00 Navigating Post-iOS 14 Advertising Challenges 30:42 Elite Brands: Services and Philosophy 34:28 Conclusion and Farewell  

Want to Boost Your Ecommerce Margins? Here’s How to Save Big on Sales Tax! In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing sits down with Reuben Mattinson of RJM Tax Exemption to uncover how ecommerce businesses can reduce their sales tax burden.  They break down the complex web of state regulations, the ripple effects of the Supreme Court's Wayfair decision, and common mistakes that could be costing you.  Reuben shares his expert insights on economic and physical nexus, and how to leverage sales tax exemptions to protect your bottom line.  Plus, discover tools and services designed to help you stay compliant while maximizing profits.   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Reuben Mattinson from RJM Tax Exemption here: LinkedIn: https://www.linkedin.com/in/rjmtax/  Website: https://www.rjmtaxexemption.com/  Timestamps: 00:00 Introduction to the Show and Host 00:32 Guest Introduction: Reuben Mattinson 00:45 Understanding Sales Tax Exemption 02:54 Sales Tax Compliance and Nexus 04:37 Common Sales Tax Mistakes 06:34 Saving on Sales Taxes 08:00 Print on Demand and Sales Tax Exemption 10:14 Who Can Benefit from RJM Tax Exemption Services 11:09 Conclusion and Contact Information  

Discover how AI is revolutionizing ecommerce video ads!  In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing sits down with John Gargiulo, a seasoned entrepreneur and marketer with a rich background at Miami Ad School, top New York agencies, and Airbnb.  John shares his journey to co-founding Ready Set and Airpost.ai, a cutting-edge platform that automates the creation of UGC video ads using AI.  Learn how AI is reshaping performance and brand marketing, making video ad production scalable and cost-effective for ecommerce businesses.  Don't miss this deep dive into the future of creative content in digital campaigns!   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find John Gargiulo from Airpost here: Website: https://airpost.ai/LinkedIn: https://www.linkedin.com/in/john-gargiulo/  Timestamps: 00:00 Introduction and Host Welcome 00:24 Guest Introduction: John Gargiulo 00:48 John's Journey: From Brand Guy to Airbnb 01:35 Airbnb Experience and Insights 03:55 Balancing Brand and Performance Marketing 05:21 Ready Set Agency: Bridging the Gap 06:27 The Future of Creative in Advertising 16:24 AirPost: Democratizing Video Ads 27:22 Conclusion and Contact Information  

Learn how to boost your organic market share, evaluate product performance with precision, and take your advertising efforts to the next level.  Whether you’re a new entrant or a seasoned brand, we’ve got strategies that will transform the way you manage ads. In this episode of What's Working in Ecommerce, Eagan interviews Elizabeth Greene, co-founder of Junglr.  They dive into the evolving world of Amazon PPC, covering ad management trends, sophisticated bidding strategies, and criteria for assessing potential profitability in the marketplace.  Elizabeth shares invaluable tools and tactics to help you make the most of your ad spend and outpace the competition.   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Elizabeth Greene from Junglr here: Website: https://www.junglr.com/  Youtube: https://www.youtube.com/@Junglr  LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/  Facebook: https://www.facebook.com/ElizabethatJunglr/  Timestamps: 00:00 Introduction to the Episode 00:22 Meet the Amazon PPC Expert: Elizabeth Greene 00:33 Current Trends in Amazon PPC 02:20 The Importance of Ad Spend Allocation 04:29 Challenges and Strategies in Amazon Advertising 06:48 Analyzing Ad Performance and Budget Allocation 18:14 Case Studies and Practical Insights 21:56 Evaluating Potential Clients and Red Flags 23:13 Understanding Customer Acquisition Costs 23:24 Challenges in Achieving Target ACoS 24:46 Realistic Expectations and Strategy 27:46 Using Metrics and Calculators 35:07 Optimizing Ad Placements 39:47 Conclusion and Contact Information  

Transform Your Ecommerce Visuals with AI!  In this episode of What's Working in Ecommerce, Eagan chats with Siddharth from Dresma, unveiling game-changing solutions for ecommerce imagery.  Learn how AI-powered tools and their innovative product photography app are transforming content creation, driving higher conversions on platforms like Amazon and direct-to-consumer websites.  Discover how Dresma's efficient, cost-effective technologies eliminate the need for expensive photo shoots by producing high-quality hero images and lifestyle content at a fraction of the price.  From fashion to home decor and jewelry, see how these tools can supercharge your visual strategy and boost sales. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Siddharth from Dresma here: Website: https://domyshoot.app.link/tyWFaf4XcMb App: https://domyshoot.app.link/H6lfxuJXcMb Timestamps: 00:00 Introduction to the Show and Host 00:34 Meet Siddharth from Dresma 01:22 Importance of Product Imagery in Ecommerce 02:15 Examples of Effective Hero Images 08:15 AI-Powered Solutions for Product Photography 10:47 Dresma's Tools and Services 15:14 User-Generated Content and Final Thoughts  

Are you ready to transform your ecommerce site’s performance? In this episode of What's Working in Ecommerce, you’ll discover how to turn website traffic into revenue through proven Conversion Rate Optimization (CRO) strategies.  Gain actionable insights as we explore real-world case studies, user research techniques, and tools that can help elevate your CRO efforts. Join host Eagan Heath from Asymmetric Marketing as he interviews AJ Davis, founder and CEO of Experiment Zone. AJ shares her journey from working at Google to leading CRO transformations for businesses of all sizes.  She breaks down the importance of qualitative and quantitative data, how to build effective hypotheses, and why an iterative testing process is key to long-term success. Plus, learn how to integrate CRO with your broader business goals to maximize ROI and customer satisfaction. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find AJ Davis from Experiment Zone here: Experiment Zone: www.experimentzone.com Instagram: https://www.instagram.com/experimentzone/ Facebook page: https://www.facebook.com/ExperimentZoneCo/ Linkedin page: https://www.linkedin.com/company/experimentzone/   Timestamps: 00:00 Introduction to the Episode 00:20 Meet AJ Davis: CRO Expert 00:45 AJ's Journey into CRO 02:17 From Google to Entrepreneurship 03:40 Academic Background and Transition 04:56 The Importance of User Research 08:13 CRO Strategies and Hypotheses 11:24 Measuring Success in CRO 18:32 User Testing and Feedback 22:42 The Integration of SEO in Business 23:31 The Time and Effort Required for CRO 23:51 Building a Knowledge Ecosystem 24:34 The Liberal Arts Approach to CRO 25:18 Best Practices and Custom Approaches 26:26 Case Studies and Visual Examples 29:22 The Importance of Messaging and Layout 32:41 CRO Calculator and ROI 34:57 Podcast and Final Thoughts  

Unlock the power of SMS marketing to drive revenue and boost customer engagement for your ecommerce brand! In this episode of What's Working in ecommerce, we dive deep into strategies that can help your business stay compliant while increasing customer lifetime value through permission-based SMS marketing. Discover real-world case studies that show significant growth using SMS, and learn actionable tips to optimize your marketing efforts. Join host Eagan Heath from Asymmetric Marketing as he chats with Bianca Blake and Prashant Mahajan, co-founders of Klickrr, a cutting-edge marketing technology company. They reveal how Klickrr connects businesses with their customers through effective SMS marketing solutions. Whether you’re just starting or looking to scale, this episode is packed with insights for businesses ready to take their customer engagement to the next level.   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Prashant & Bianca from Klickrr here: https://www.klickrr.com/    Timestamps: 00:00 Introduction and Host Welcome 00:25 Meet the Klickrr Co-Founders 00:52 What is Klickrr? 02:12 How Ecommerce Clients Use Klickrr 04:11 The Power of Text Message Marketing 05:06 Best Practices for Building a Text Message List 07:24 Compliance and Opt-In Strategies 15:33 Case Studies and Success Stories 22:13 The Story Behind Klickrr 26:28 Who is Klickrr For? 29:02 Conclusion and Contact Information  

Learn how AI and machine learning can revolutionize the way you engage with your customers, using data to create personalized, seamless shopping experiences that drive results.  From leveraging clickstream data to balancing promotional offers without compromising privacy, this conversation provides actionable insights for anyone in the ecommerce space. Eagan chats with Zabe and Ramit from Metrical, a cutting-edge platform that’s changing how ecommerce brands interact with their customers.  They explore strategies for improving conversion rates, adapting to customer behavior across devices, and even expanding these solutions to industries like travel, hospitality, and finance.   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Rameet & Zabe from Metrical here: https://www.metric.al?src=asymmetricpod https://www.linkedin.com/company/metrical/ Timestamps: 00:00 Introduction to the Episode 00:19 Meet the Experts: Zabe and Ramit from Metrical 00:37 Understanding Metrical's Platform 01:38 The Role of Data and Personalization 04:03 Real-World Applications and Examples 05:44 Best Practices in Conversion Rate Optimization 09:35 Advanced Machine Learning Techniques 17:01 Privacy and Data Tracking Challenges 19:13 Who Can Benefit from Metrical? 21:15 Expanding Beyond Retail 22:08 Conclusion and Where to Learn More  

Looking to supercharge your marketing strategy with the latest in video commerce? This episode has you covered.  Discover how integrating shoppable videos and live shopping experiences can drive conversions, boost engagement, and transform your sales funnel. Join Eagan Heath from Asymmetric Marketing as he sits down with Eitan Koter from Vimmi. They break down the future of video in ecommerce, sharing how brands can seamlessly incorporate interactive video content into their marketing and sales efforts.  Get actionable insights on leveraging real-time analytics, maintaining authenticity, and keeping your audience engaged throughout the buyer’s journey.   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Eitan Koter from Vimmi here: https://vimmi.net/ https://www.linkedin.com/in/eitankoter/  https://vimmi.net/ecom-pulse-podcast/    Timestamps: 00:00 Introduction to the Show and Host 00:24 Guest Introduction: Eitan Koter from Vimmi 00:40 Understanding Video Commerce and Social Commerce 01:24 The Rise of Shoppable Videos and Live Shopping 02:18 Global Trends in Social Commerce 04:53 The Convergence of Media and Commerce 05:48 Live Shopping: Opportunities and Strategies 07:57 Creating Authentic and Effective Video Content 08:59 Optimizing Content for Different Stages of the Funnel 10:37 Blurring the Lines Between Paid and Organic Content 14:16 Vimmi: Features and Benefits 18:09 Conclusion and Where to Follow  

If you’ve ever struggled to accurately track your Cost of Goods Sold (COGS) or felt overwhelmed by the complexity of managing your supply chain, this episode is for you!    Learn how to gain a competitive edge by fully understanding your unit economics, especially when gearing up for major events like Black Friday.    We’ll break down why continuous monitoring of COGS is essential for profitability and how automating these processes can transform your decision-making strategy.    With the right tools in place, you can streamline your operations, boost efficiency, and ensure your business stays ahead of the curve.    In this episode, host Eagan is joined by Emily Schario, CEO and founder of Turbine, who shares her expertise and journey from Smile Direct Club to building Turbine—offering invaluable insights into how ecommerce brands can thrive. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Emilie Schario from Turbine here: https://www.linkedin.com/in/emilieschario/  https://www.helloturbine.com/  http://emilieschario.com/  Timestamps: 00:00 Introduction to Profit Margins 00:31 Welcome to the Show 00:50 Meet Emily Schario: CEO of Turbine 01:04 Emily's Journey to Founding Turbine 04:43 Understanding ERP and COGS 06:45 Deep Dive into Cost of Goods Sold (COGS) 10:02 The Importance of Tracking COGS 14:17 Challenges in Calculating COGS 17:12 Solutions for Efficient COGS Management 18:00 Final Thoughts and Contact Information  

Discover how to streamline operations, leverage data, and stay ahead of the curve with AI in this must-listen episode of What's Working in Ecommerce. Learn proven strategies for managing multiple ecommerce brands, optimizing your tech stack, and embracing cutting-edge tools to fuel growth in today's competitive landscape. Whether you're just starting out or looking to scale, this episode delivers actionable insights you can use right away. Eagan interviews Lucas Robinson, founder and CEO of Weblife, who shares his journey from selling shaved ice as a teenager to leading a multi-brand ecommerce empire. Lucas dives deep into his hybrid business model, how AI is transforming ecommerce, and what it takes to stay agile in an ever-evolving market. Key Takeaways: Essential strategies for managing multiple ecommerce brands efficiently How AI and data-driven management are reshaping ecommerce success The tech stack Lucas relies on for smooth operations and growth Lessons from Lucas' entrepreneurial journey and pivot to a hybrid business model   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Lucas Robinson from WebLife here: https://www.linkedin.com/in/lucasrobinson/  https://weblifestores.com/    Timestamps: 00:00 Introduction and Guest Welcome 00:30 Lucas Robinson's Ecommerce Journey 02:41 Tech Stack and Tools for Efficiency 04:29 CRM and Marketing Integration 06:56 E-commerce Evolution and Challenges 09:06 The Impact of AI on Ecommerce 15:29 Dashboards and Data Management 25:02 Lucas Robinson's Entrepreneurial Journey 30:26 Conclusion and Final Thoughts  

In this value-packed episode, you’ll discover how to leverage AI-driven strategies and seasonal marketing to transform your customer engagement and maximize your ad spend.  We break down the power of consumer psychology and how to integrate FOMO into your campaigns for better results. Plus, explore the future of out-of-home advertising and how it’s evolving to become more targeted and tech-driven. In this episode Eagan sits down with Adam Ortman from Kinetic 319 to explore these advanced strategies, blending digital marketing with PR tips that will take your ecommerce business to the next level.   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Adam Ortman from Kinetic 319 here: http://www.kinetic319.com/  Timestamps: 00:00 Introduction and Host Welcome 00:40 Guest Introduction: Adam Ortman from Kinetic 319 01:38 Discussing Social Commerce and Consumer Psychology 04:48 Marketing Strategies and Consumer Engagement 09:12 Out of Home Advertising Explained 14:25 Seasonal Remarketing and Audience Targeting 17:15 Future Trends: AI, VR, and AR in Marketing 22:12 PR and Guest Article Writing Tips 25:04 Google Ads and Automation Strategies 27:14 Conclusion and Contact Information  

Are You Losing 1-3% of Your Amazon Revenue?  Discover how unnoticed FBA discrepancies could be impacting your bottom line in this eye-opening episode of What's Working in Ecommerce. Join our host Eagan as he chats with Lisa Kinskey, Marketing and Partnership Manager at Getida.  Lisa reveals how Amazon third-party sellers can recover lost revenue caused by inventory mismatches—often amounting to 1-3% of their annual income!  Learn why regular auditing is a must for sellers and how Getida's performance-based service ensures high claim recovery rates.    For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find out more about Getida here: https://getida.com/ https://www.linkedin.com/company/getida/ https://www.facebook.com/GETIDA/ Timestamps: 00:00 Introduction to FBA Discrepancies 00:33 Meet Our Guest: Lisa Kinskey from Getida 01:09 Understanding FBA Discrepancies 04:14 The Importance of Regular Audits 08:23 How Getida Can Help 10:08 Final Thoughts and Additional Resources  

Maximize Your Ecommerce ROI with Cutting-Edge Strategies!  In this episode, Will Basta, the Co-Founder of Accelerated Commerce Ventures (ACV) shares how they are transforming the ecommerce landscape.  Discover the secrets behind ACV’s innovative approach to managing ecommerce assets on Amazon, Walmart, Etsy, and TikTok.  Will shares how TikTok's algorithm is a game-changer for viral content, driving traffic at zero cost to clients through strategic use of sub-accounts. Learn how ACV uses data-driven insights and AI to predict profitable products, implement influencer marketing, and mitigate risks—all to deliver high ROI opportunities.    For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Will Basta from Accelerated eCommerce Ventures here: Website: https://www.willbasta.com/  Website: https://start.acvpartners.ai/  LinkedIn: https://www.linkedin.com/in/wbasta/  Facebook: https://www.facebook.com/partnerwithacv/  Instagram: https://www.instagram.com/acvpartnersusa/  YouTube: https://www.youtube.com/@scalewithacv  Timestamps: 00:00 Introduction to Ecommerce Success 00:36 Meet Will Basta: Ecommerce Expert 01:19 Building Ecommerce Businesses for Clients 03:11 Research and Data-Driven Strategies 06:24 Client Investment and ROI Expectations 14:15 Operational Control and Market Diversification 16:24 Financial Comfort and Entry Requirements 18:08 Advanced Data Analysis Tools 18:51 Leveraging AI for Product Research 21:06 Influencer Marketing Software 23:09 AI in Customer Service 24:43 Navigating TikTok and Emerging Markets 25:19 Mitigating Risks with Influencer Marketing 28:50 Strategic Partnerships and Future Trends 32:04 Addressing TikTok's Legal and Ad Risks 35:27 Conclusion and Contact Information  

Discover how to transform your landing pages into powerful conversion tools using research-driven strategies, heat maps, and real user testing.  Learn the secrets behind compelling copywriting, attention-grabbing design, and the psychology that drives sales.  Kanika Misra, a CRO expert from BedaBeda Growth shares how to align your landing pages with customer personas, optimize for every stage of the funnel, and strike the perfect balance between conversion rates and average order value (AOV).  Ready to supercharge your ecommerce sales? This is your roadmap to success. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Kanika Misra from BedaBeda Growth here: Website: https://bedabedagrowth.com/  Twitter: https://twitter.com/kanika_misra  Company Twitter: https://twitter.com/bedabedagrowth  LinkedIn: https://www.linkedin.com/in/kanikamisra/  Company LinkedIn: https://www.linkedin.com/company/bedabedagrowth/  Timestamps: 00:00 Introduction to Landing Pages 00:43 Meet the Expert: Kanika from BedaBedaGrowth 01:10 The Importance of Data-Driven Research 01:48 Tools for Heat Mapping and Video Recording 03:10 Analyzing User Behavior 08:31 Understanding Customer Personas 10:10 The Role of Copywriting in Landing Pages 11:27 The Value of Dedicated Landing Pages 17:03 Real-World Example: High-Converting Landing Page 22:04 Setting Expectations and Call to Action 22:31 The Importance of Warming Up Customers 22:54 Effective Use of Product Information 24:03 Testing and Optimizing Landing Pages 24:34 Illustrating Product Use 27:47 Addressing Customer Concerns and Reviews 28:38 Leveraging Customer Feedback 30:19 The Role of FAQs and Live Chat 31:46 Final Call to Action and Tools 32:47 Design and Team Collaboration 34:04 Case Study: Men's Healthcare Brand 41:16 Optimizing for Revenue and Profit 42:13 Final Thoughts and Contact Information  

In this episode of 'What's Working in Ecommerce', host Eagan Heath interviews Ryan Doney, co-founder of Pagedeck, about strategies for building highly effective landing pages for ecommerce. Ryan shares his journey from freelancing and agency work at Homestead Studio to founding Pagedeck, a tool designed to simplify landing page creation.    He discusses the importance of quick testing, the TAO (Template, Angle, Offer) framework, and why page speed is critical.    Ryan also provides insights into the impact of design on conversion rates and highlights key features of Pagedeck, including its native A/B testing and ease of integration with Shopify.  The conversation covers practical tips on creating effective listicles and shoppable pages and emphasizes the need for continual testing and iteration.   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Ryan Doney from Pagedeck here: Company: https://www.pagedeck.com/ Twitter: https://x.com/theryandoney   Useful information: https://pitch.com/public/5dc96e18-147c-4a4e-a970-5e5e55ac0d6b/48f0201f-bb2b-42a8-b9c2-2b53dfeea32e Timestamps: 00:00 Introduction to Ecommerce Insights 00:39 Meet Ryan Doney from Pagedeck 01:06 Ryan's Journey from Agency to SaaS 02:33 Challenges with Existing Page Builders 03:59 The Importance of Page Speed 04:52 Exploring Other Ecommerce Platforms 06:18 Building Effective Landing Pages 07:04 The TAO Framework for Landing Pages 11:14 Testing and Optimizing Landing Pages 14:31 Examples of Successful Landing Pages 17:48 Understanding Customer Engagement 18:06 Effective Use of CTAs 18:31 Exploring Listicle Pages 18:44 Showcasing Javi Coffee 19:05 Analyzing Shoppable Pages 20:15 Testing Landing Pages 21:29 Insights on Landing Page Performance 22:55 Quick Launch Strategies 23:40 Introducing PageDeck 24:09 PageDeck Features and Integration 27:28 AB Testing with PageDeck 29:59 Final Thoughts and Recommendations  

Following up on the last episode of 'What's Working in Ecommerce,' Eagan interviews Gene Caballero the PR Expert from GreenPal in this episode.    Gene shares his expertise in building inbound backlinks for SEO through PR outreach and outbound research.    He discusses the importance of follow-ups, personalized email pitches, and leveraging tools like HARO and Qwoted to secure media coverage.    The episode dives into the strategies GreenPal uses to rank for local SEO keywords, the significance of building relationships with journalists, and the manual yet effective process of earning backlinks.    Gene also highlights the value of tying pitches to broader trends and ensuring relevance with local media to get featured.   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Gene Caballero from GreenPal here: Website: https://www.yourgreenpal.com LinkedIn: https://www.linkedin.com/in/gene-caballero-53386a18/   Timestamps: 00:00 Introduction and Host Welcome 00:33 Guest Introduction: Gene Caballero from GreenPal 01:06 The Journey to Mastering PR for SEO 04:12 Research and Outreach Strategies 06:41 Crafting the Perfect Pitch 13:01 The Importance of Follow-Up 15:22 Results and Impact of PR Efforts 17:40 Tools and Tips for Effective PR 23:23 Conclusion and Final Thoughts  

In this episode of 'What's Working in Ecommerce,' Eagan sits down with Brian Clayton, CEO of Greenpal, a marketplace often dubbed the 'Uber for Lawn Mowing.'    They dive deep into Brian's entrepreneurial journey, starting from scratch with a lawn mowing business to building an eight-figure landscaping company, and eventually founding Greenpal.    Brian shares insights on the importance of content marketing, the challenges of running a marketplace, and why authentic, high-quality backlinks are crucial.    He also discusses the hard realities and rewarding aspects of both blue-collar business and tech entrepreneurship.    Throughout the episode, Brian offers invaluable tips on growing and scaling a business, content strategy, and the role of public relations in building a successful platform.   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Bryan Clayton from Greenpal here: Website: https://www.yourgreenpal.com LinkedIn: https://www.linkedin.com/in/bryan-clayton-a96b33214 Twitter: https://twitter.com/bryanMclayton Instagram: https://instagram.com/bryanmclayton Wikipedia: https://en.m.wikipedia.org/wiki/Bryan_M._Clayton Timestamps: 00:00 Introduction and Setting Goals 00:25 Welcome to What's Working in Ecommerce 00:46 Introducing Brian Clayton and Greenpal 01:25 The Journey of Building Greenpal 02:22 Challenges and Successes in the Landscaping Business 04:08 The Role of Technology in Service Businesses 05:55 Comparing Traditional and Tech Businesses 08:48 Marketing Strategies for Service and Tech Businesses 17:10 SEO and Content Marketing for Greenpal 22:14 Introduction to Greenpal 22:31 SEO Strategies and Keywords 22:58 Balancing Demand and Supply 24:10 Content Marketing and Media Strategy 28:06 Challenges with AI-Generated Content 31:18 Importance of Backlinks 33:34 PR and Outreach Strategies 38:23 Final Thoughts and Encouragement  

In this episode of 'What's Working in Ecommerce,' Eagan speaks with Izzy Rosenzweig, the founder of Portless, a logistics company based in Shenzhen that offers a transformative approach to global ecommerce shipping.    Izzy explains how Portless leverages Section 321 to provide duty-free shipping for packages under $800, reducing delivery times to an average of 5.2 days.    This innovative model enables ecommerce brands to dramatically improve cash flow, reduce inventory costs, and expand globally with ease.    Izzy also discusses the historical context and advancements in logistics that led to the current efficient model offered by Portless.   For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/    You can find Izzy Rosenzweig from Portless here: https://www.portless.com/ https://www.linkedin.com/in/izzy-rosenzweig-13653846/ Timestamps: 00:00 Introduction to Section 321 and Duty-Free Shipping 00:23 Welcome to What's Working in Ecommerce 00:46 Meet Izzy Rosenzweig from Portless 01:04 The Dinosaur Supply Chain vs. Portless 01:35 How Portless Revolutionizes Shipping 03:27 Real-World Examples and Efficiency 07:58 Global Expansion and Market Opportunities 13:02 The Impact of Section 321 14:02 Conclusion