Are you ready to transform your ecommerce site’s performance? In this episode of What's Working in Ecommerce, you’ll discover how to turn website traffic into revenue through proven Conversion Rate Optimization (CRO) strategies. 

Gain actionable insights as we explore real-world case studies, user research techniques, and tools that can help elevate your CRO efforts.

Join host Eagan Heath from Asymmetric Marketing as he interviews AJ Davis, founder and CEO of Experiment Zone. AJ shares her journey from working at Google to leading CRO transformations for businesses of all sizes. 

She breaks down the importance of qualitative and quantitative data, how to build effective hypotheses, and why an iterative testing process is key to long-term success.

Plus, learn how to integrate CRO with your broader business goals to maximize ROI and customer satisfaction.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

 

You can find AJ Davis from Experiment Zone here:
Experiment Zone: www.experimentzone.com

Instagram: https://www.instagram.com/experimentzone/

Facebook page: https://www.facebook.com/ExperimentZoneCo/

Linkedin page: https://www.linkedin.com/company/experimentzone/

 

Timestamps:

00:00 Introduction to the Episode

00:20 Meet AJ Davis: CRO Expert

00:45 AJ's Journey into CRO

02:17 From Google to Entrepreneurship

03:40 Academic Background and Transition

04:56 The Importance of User Research

08:13 CRO Strategies and Hypotheses

11:24 Measuring Success in CRO

18:32 User Testing and Feedback

22:42 The Integration of SEO in Business

23:31 The Time and Effort Required for CRO

23:51 Building a Knowledge Ecosystem

24:34 The Liberal Arts Approach to CRO

25:18 Best Practices and Custom Approaches

26:26 Case Studies and Visual Examples

29:22 The Importance of Messaging and Layout

32:41 CRO Calculator and ROI

34:57 Podcast and Final Thoughts