Game-Changing Tactics for Amazon Sellers: A Deep Dive with Peter Eickholt
Description
Selling on Amazon can be a game-changer, but rising fees and costs can eat into profits.
In this episode of What’s Working in eCommerce, Eagan talks with Peter Eickholt, VP of Operations at ROI Swift, about actionable strategies to stay profitable in a competitive marketplace.
From optimizing unit economics to mastering Amazon advertising, Peter shares practical insights for sellers who want to make Amazon their main focus.
Learn how to improve product conversions, utilize customer feedback effectively, and explore tips for smarter packaging and bundling to maximize every sale.
Whether you're new to Amazon or looking to up your game, this episode is packed with must-know tactics to thrive on the platform.
For help with paid social, paid search, or email automation, check out our agency here:
You can find Peter Eickholt from ROI Swift here:
LinkedIn: https://www.linkedin.com/in/peter-eickholt/
Website: https://roiswift.com/
Timestamps:
00:00 Introduction and Rising Costs of Selling on Amazon
00:39 Meet the Expert: Peter Eickholt from ROI Swift
00:53 Focusing on Amazon: A Strategic Shift
02:40 Opportunities and Challenges in Amazon Selling
05:17 Optimizing Amazon Listings for Success
06:53 Amazon SEO vs. Google SEO
08:37 Leveraging Customer Reviews for Better Products
12:32 Strategies for Maintaining Profitability on Amazon
19:50 Case Studies and Success Stories
20:18 Conclusion and Contact Information
United States
