Backlinks and Beyond: A Guide to PR-Driven SEO with Gene Caballero
Description
Following up on the last episode of 'What's Working in Ecommerce,' Eagan interviews Gene Caballero the PR Expert from GreenPal in this episode.
Gene shares his expertise in building inbound backlinks for SEO through PR outreach and outbound research.
He discusses the importance of follow-ups, personalized email pitches, and leveraging tools like HARO and Qwoted to secure media coverage.
The episode dives into the strategies GreenPal uses to rank for local SEO keywords, the significance of building relationships with journalists, and the manual yet effective process of earning backlinks.
Gene also highlights the value of tying pitches to broader trends and ensuring relevance with local media to get featured.
For help with paid social, paid search, or email automation, check out our agency here:
You can find Gene Caballero from GreenPal here:
Website: https://www.yourgreenpal.com
LinkedIn: https://www.linkedin.com/in/gene-caballero-53386a18/
Timestamps:
00:00 Introduction and Host Welcome
00:33 Guest Introduction: Gene Caballero from GreenPal
01:06 The Journey to Mastering PR for SEO
04:12 Research and Outreach Strategies
06:41 Crafting the Perfect Pitch
13:01 The Importance of Follow-Up
15:22 Results and Impact of PR Efforts
17:40 Tools and Tips for Effective PR
23:23 Conclusion and Final Thoughts
United States
