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The PPC Den: Amazon PPC Advertising Mastery
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The PPC Den: Amazon PPC Advertising Mastery

Author: The PPC Den

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The world's first Amazon advertising podcast-- hosted by Ad Badger.

Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Introduction 1:00 - Small talk: gifts in Japan and China 4:22 - Assembling a killer PPC team 9:02 - Navigating conflicting objectives in PPC 11:35 - Steps to get your team aligned 14:00 - Mastering brand analytics and search query performance 18:00 - real-world success stories 24:00 - Future trends in PPC game 34:00 - Role of technology in scaling efforts 36:00 - Documenting processes for team efficiency 40:00 - Strategies for team collaboration 42:00 - Benefits of SOP documentation 50:00 - Closing thoughts  🦡 Resources & Links 🦡 GET AD BADGER ➡️ What Should You Do First When Amazon PPC Sales Drop? How To Achieve Low ACOS With Negative Keywords?  How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? What Makes An Amazon PPC Manager Successful? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Frekey Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Why Down Months Happen 1:57 -  Seller Panic Button: To Push or Not to Push 5:03 - Utilizing Category Insights 14:00 - Exploring Product Opportunity Explorer 26:10 - Analyzing Brand Metrics for Performance Evaluation 34:21 - Strategic Responses to Market Changes 39:13 - Wrap-Up 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How To Achieve Low ACOS With Negative Keywords?  How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? What Makes An Amazon PPC Manager Successful? How To Forecast Your Amazon PPC Approach (Classic) 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist  Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 
In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of this episode, you’ll know how to improve your ACOS with these tips and tricks on negative keyword management. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Rocky Mountains intro 0:19 - What secrets do low ACOS accounts hold 0:41 - How can negative keywords boost performance 1:07 - What's the difference between keywords and targets 2:05 - How important is the negative keyword multiple 3:15 - Can a 38x negative ratio be effective 9:41 -  How do you find the best negative keywords 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign How Do We Calculate Amazon ACOS? How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 
In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies. We’ll see you in The PPC Den! 🦡 Highlights 0:00 -  Meet our guest: Laura Meyer from Envision Horizons 0:50 - How to balance technical and creative strategies in Amazon PPC 2:05 - Overcoming the challenges of combining tech and creativity 3:35 - Inside look: Running a full-service Amazon agency 4:45 - What are "centers of excellence" in Amazon marketing? 6:11 - How to avoid siloed departments and boost teamwork 8:51 - The power of pod structure for effective collaboration 10:29 - Training tips for performance marketers 12:02 - Key roles you need in your Amazon marketing team 14:41 - Why brand awareness is crucial for PPC success 18:10 - Boosting growth with DSP and AMC 21:16 - The role of affiliate marketing and creator connections 24:45 - How to test creative elements using PickFu 27:00 - Measuring ROI: Balancing creative and technical efforts 29:32 - Why a good account manager is essential 32:14 - Using first-party data to enhance Amazon campaigns 35:29 - Future trends in Amazon advertising you need to know 37:46 - Final thoughts and top advice for Amazon sellers ​​🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Can Product Images On Amazon Boost Conversion Rates? What Makes An Amazon PPC Manager Successful? How To Forecast Your Amazon PPC Approach (Classic)  Why Should You Rethink Your Approach To PPC On Amazon? What Is The Role Of Data In Amazon Campaign Management?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Laura Meyer Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to follow Amazon’s guidelines. They also touch on the latest trends in product photography. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 1:20 - Reviewing Cricut Maker images 3:00 - Importance of brand images 5:10 - Optimizing listings for user experience 7:30 - Conversion rates and competition 10:00 - Comparing traditional and modern products 14:00 - Effective image strategies 19:00 - Highlighting products through design 24:00 - Creating compelling image stacks 30:00 - Learning from competitor examples 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ What Is The Role Of Data In Amazon Campaign Management? What Makes An Amazon PPC Manager Successful? Why Should You Rethink Your Approach To PPC On Amazon? Can Agencies Serve As Teachers In Amazon Selling? What Amazon PPC Updates Do You Need For 2024?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Schermer Tamir  Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 
In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry. We’ll see you in The PPC Den! 🦡 Highlights ​​ 1:05 Introduction 3:07 Role of curiosity and learning in PPC success 8:19 Leveraging Amazon's algorithms for better results 11:59 Ideal customer experience on Amazon 14:50 Personalization in Amazon search results 18:14 Adapting to policy changes in Amazon PPC 22:24 Impact of FTC regulations on PPC management 25:27 Protecting trade secrets in Amazon PPC 29:12 Continuous learning and professional growth in PPC 32:46 Challenges and opportunities in Amazon PPC 39:15 Podcast conclusion and key takeaways 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How To Forecast Your Amazon PPC Approach (Classic) What Is The Role Of Data In Amazon Campaign Management?  Why Should You Rethink Your Approach To PPC On Amazon? How Does Tracking Keywords Help PPC? Can Amazon PPC Success Be Predicted?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Abe Chomali Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 
In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Intro– Get out your crystal balls! 4:43 When is forecasting necessary in Amazon PPC? 9:27 First step when planning an approximation  10:57 Where to get approximate search volume 15:50 Where to get approximations for average CPC 20:05 How to build a mid-case or worst-case scenario  28:35 When does Elizabeth use approximations 30:40 Why approximations are useful 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Elizabeth Greene Junglr Here’s another episode featuring Elizabeth, How To Launch Your First Sponsored Products Campaign On Amazon? All About ACOS YouTube playlist ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 
In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - What is Mina's morning routine? 5:31 - How Amazon sellers interact with their data 6:07- How do typical sellers behave with data 8:05 - What is competitive positional awareness 23:12 - How to build a comprehensive dashboard 36:02 - How to scale and optimize PPC campaigns 37:38 - How to identify wasted spend 45:52 - What is the conclusion 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Thinking Strategically about Amazon Advertising  What Do I Do With Wasted Ad Spend  The Complete Amazon Advertising Evergreen Campaign Strategy Guide  How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?  How Should I Analyze My Data for my Amazon PPC Campaign?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - How did Adverio impact Ad Badger? 2:55 - What tools does Seller Central offer? 4:12 - How can Search Query Performance enhance Amazon advertising? 11:09 - What is skewed economics in Amazon's context? 15:43 - What is the Product Opportunity Explorer? 19:49 -  How can Market Basket Analysis improve sales? 23:46 - How to manage brand reputation on Amazon? 29:04 - How do brand tailored promotions and coupons work? 33:36 - What are the best practices for Amazon posts? 36:39 - How does Creator Connections facilitate influencer marketing? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Does Tracking Keywords Help PPC? Can Agencies Serve As Teachers In Amazon Selling? How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? How Can I Become An Advanced Amazon Marketer? How Can I Reach My Full Potential In The Amazon PPC Space? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Guest Introduction: Michael Tejeda 2:20 - Client Management Insights 3:01 - Deep Dive into Marketing Strategy 6:04 - The Role of Audits 7:14 - Understanding Client Needs 8:58 -  How do FBA fee changes affect PPC strategies 10:57 - Managing Product Profitability 13:10 - Strategy and Client Communication 15:07- Key insights 🦡 Resources & Links 🦡 GET AD BADGER ➡️ ⁠https://www.adbadger.com/pricing-product-tour/⁠ ⁠Can Amazon PPC Success Be Predicted?⁠ ⁠How Does Tracking Keywords Help PPC?⁠ ⁠How To Develop A Successful Client Relationship?⁠ ⁠Can Agencies Serve As Teachers In Amazon Selling?⁠ ⁠How To Launch Amazon Products That Customers Actually Want?⁠ 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠ ⁠Subscribe to our newsletter⁠ ⁠Review all our show notes⁠ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 
Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Guest Introduction: Who is Mansoor Norouzi? 0:37 - Forecasting Focus:  What is forecasting in Amazon PPC? 2:30 - How complex is Amazon advertising? 3:27 - Why never stop learning? 5:44 - What does forecasting really involve? 8:55 -  How to plan financially for advertising? 11:47- How to determine market share? 17:46 - Which tools help understand the market? 29:25 - How to empower your Amazon strategy? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Does Tracking Keywords Help PPC? https://youtu.be/RJRN1RsaqWo  How To Develop A Successful Client Relationship? https://youtu.be/PVZj1ZSrKtw  How To Launch Amazon Products That Customers Actually Want? https://youtu.be/z4nCvWjhJnU  What Amazon PPC Updates Do You Need For 2024? https://youtu.be/slwiD4LqGGs  How Can I Build Tasks To Help My Amazon PPC Campaign? https://youtu.be/ncVo9QF7Qhk  How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? https://youtu.be/72tKqVk08QA  📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:35 - How do ads affect organic sales? 1:02 - How do I set up PPC campaigns? 2:19 - What are current challenges in Amazon advertising? 3:13 - Why is troubleshooting important in PPC? 5:00 - Why track keyword ranks? 10:02 - How does spending affect organic rank? 13:33 - How does rank tracking show PPC impact? 20:12 - How do I use high-value keywords effectively? 29:06 - Why is keyword rank tracking crucial? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How To Do Keyword Research For Amazon PPC: Back To Basics (Classic) One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon What Do I Do When A Keyword Doesn’t Convert? (Classic) Bidding On Branded Keywords: What Happens When You Turn Them Off? 8 Solutions To Fix An Amazon Campaign With Too Many Keywords 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic. We’ll see you in The PPC Den! 🦡 Highlights ​​0:00 - Intro 0:48 - Explanation of broad and phrase match types 1:48 - Example of how broad match can trigger unrelated search terms 4:00 - Advice on sparing use of broad match in advertising strategies 6:03 - Clarification on the use of modified broad in sponsored products 9:32 - Real-world example demonstrating phrase match issues 13:31 - Tips on using search term analysis tools 16:00 - Importance of negative keyword management. 🦡 Resources & Links How Do I Make The Most Of Amazon’s New Broad Match Update? How Can I Use Phrase Match To Rank Higher On Amazon? Is Exact Match Always Best? How To Become An Advanced Advertiser For Amazon PPC Campaigns How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance 🦡 Book a call to discuss your best Amazon PPC strategy 📚 Get our content library that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno
In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro 0:42 - Why are long-lasting client-manager relationships important? 1:18 - What are common pitfalls in Amazon marketing relationships? 7:54 - How do you align goals between clients and managers? 10:57 - Why is trust important in partnerships? 20:57 - How can communication be adapted for clients and projects? 🦡 Resources & Links Can Agencies Serve as Teachers in Amazon Selling? https://youtu.be/cuVk3q7zp2M?si=m_fN0ujh5z9k487o  How to Launch Amazon Products That Customers Actually Want? https://youtu.be/z4nCvWjhJnU?si=kOXs-qTgXt4C0WpA  How to Achieve High Lifetime Value? https://youtu.be/o7FnHBZ5yao?si=O5jX9dAZoNRXdiPN  What Amazon PPC Updates Do You Need for 2024? https://youtu.be/slwiD4LqGGs?si=S_thi7SVIBRJ-Vb5  Take my Amazon PPC ClickUp board for Amazon PPC Optimization https://youtu.be/ncVo9QF7Qhk?si=ovzyvYFUTptxxc7v  🦡 Book a call to discuss your best Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/ 📚 Get our content library that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux, Adam Riback Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 
Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Quick intro 1:02 - Why the inventory score (IPI) matters 2:27 - How inventory levels affect Amazon ads 6:01 - What's coming next in inventory management 10:05 - What influences your inventory score 15:24 - Tips for a better inventory score 25:58 -  How good inventory helps your ads work better 🦡 Resources & Links How Do I Perfect My Amazon Inventory Management?    10 Steps to Maximize Amazon FBA Inventory Limits How Can I Expand My Amazon PPC Campaign To Canada?  How Can An Amazon Campaign Audit Help My Business? Take my Amazon PPC ClickUp board for Amazon PPC Optimization 🦡 Book a call to discuss your best Amazon PPC strategy 📚 Get our content library that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 
Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Introduction 2:19 - 2024's balance and marketing myopia? 7:38 - Now harder for solo Amazon sellers? 11:40 - Focus on financial literacy 17:01 - Michael's view: Amazon ad forecast for brands 20:00 - Steps for better Amazon performance 23:44 - Should advance Amazon entrepreneurs improve skills? 28:17 - Back to basics 32:35 - SOP issues 37:48 - Destaney's book recommendation 🦡 Resources & Links How Can I Use ChatGPT To Advance My Amazon PPC Campaign? How Should I Analyze My Data for my Amazon PPC Campaign? How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales? Amazon PPC Horrors: 10 Terrifying Mistakes You Might Be Making How Can I Reach My Full Potential In The Amazon PPC Space? What Amazon PPC Updates Do You Need for 2024? Are We Still In The Golden Age of Amazon PPC? 🦡 Book a call to discuss your Amazon PPC strategy  📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Welcome 01:12 - Chatting About the Early Days of Selling on Amazon 05:02 - Can You Start a Business While Working Full-Time? 07:41 - The Biggest Mistake in Product Launches in 2024 09:48 - Basic Steps to Launch a Product on FBA 11:59 - How to Make Products People Love 17:09 - Why Gathering Customer Feedback First is Crucial 21:06 - Using Reviews to Improve Your Products 🦡 Resources & Links 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign How To Launch Your First Sponsored Products Campaign On Amazon? Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon New Launch Strategy For New Products: Skip The Auto? How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? How Can I Be The Most Efficient With My N-Gram Analysis? 🦡 Book a call to discuss your Amazon PPC strategy 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Jake Zaratsian Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
🦡 Highlights ​​ Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁 We’ll see you in The PPC Den! 00:00 - Welcome 1:50 - Small Talk: A Warm Winter at Minnesota 4:00 - How to Encourage More Repeat Buys at No Cost? 6:43 - Who Dominates in Profitable Per-Click Spending? 10:27 - Why is Branding Expensive? 14:20 - Starting Small: You Don’t Need Many Products 17:25 - Exploring the Customer Loyalty Analytics Dashboard 18:25 - The Math Behind Your Target ACOS 21:40 - Increasing Repeat Purchases 23:58 - Key Drivers of Lifetime Value After the First Sale 27:36 - Should Brand Search Strategy Change Despite Uncertainty? 31:00 - Rapid Fire 🦡 Resources & Links How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? How Can I Become An Advanced Amazon Marketer? How Can I Reach My Full Potential In The Amazon PPC Space? How Can I Best Use Amazon Marketing Cloud? Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign 🦡 Book a call to discuss your Amazon PPC strategy 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joe Shelerud  Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Welcome 1:47 - Small talk: A Journey Through Wine, Poetry, and Art 4:00 - Updating Sponsored Brand Pictures 6:31 - Amazon's AI Image Creator 9:44 - Vertical Videos for SB Ads 12:55 - Posts Now Use Vertical Videos 14:48 - Better Bulk Editing for SB Ads 21:04 - More Search Terms on Amazon 25:00 - Final Thoughts: Good or Bad? 🦡 Resources & Links How Can I Elevate My Copywriting In My Amazon PPC Campaign?  Are We Still In The Golden Age Of Amazon PPC? How Can I Reach My Full Potential In The Amazon PPC Space? How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales? An Important Update To Sponsored Product Placement Bid Modifiers How Can I Expand My Amazon PPC Campaign To Canada? How Can I Use ChatGPT To Advance My Amazon PPC Campaign? 🦡 Book a call to discuss your Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/  📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 
Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Intro 1:37 - Creating a campaign 5:15 - Choosing a campaign type 7:06 - Sponsored Product 9:40 - Ad group name 13:51 - Add the products you're advertising 16:35 - Targeting: automatic or manual? 24:50 - Negative keyword targeting 31:57 - Negative product targeting 32:31 - Campaign section - Campaign bidding section 42:21 - Settings 48:31 - Launching manual targeting 🦡 Resources & Links An Important Update To Sponsored Product Placement Bid Modifiers How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns? Are your Amazon PPC Bids Healthy? | Ad Badger Product Demo Introduction to Sponsored Product Campaigns in Seller Central 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? How and Why to Use Negatives in Your Amazon PPC 🦡 Book a call to discuss your Amazon PPC strategy 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
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Comments (2)

Sebastian

What a fantastic episode! Thanks so much for sharing such a massive amount of knowledge!

Jan 17th
Reply

Lucas Bassa

Unfortunately I cannot review via Castbox. If you are looking for an accessible podcast that keeps you in check on Amazon PPC, then look no further. humourous guys that help me keep an open mind in terms of PPC theories and methods. I would like an episode on PPC automation rules. benefits, cons, best practices.

Dec 16th
Reply