The PPC Den: Amazon PPC Advertising Mastery

In this episode, Michael sits down with Shane White  of Nobul Partners to reveal the untold secrets behind AI video ads and why top Amazon sellers are keeping them under wraps. Together, they dig into how AI is transforming video ad creation, boosting click-through rates, and why creative optimization is the next big thing in Amazon advertising. Shane shares how his team has been experimenting with AI video for nearly a year, delivering 5x higher conversion rates for their clients.  From using 3D renders to customizing video for specific keywords, this episode gives you a real inside look at how AI is making video ads faster, cheaper, and more effective. ‘We’re creating ads that finally hit the mark without the crazy price tag,’ Shane says, as they walk through practical examples and tips you can start using today. We’ll see you in The PPC Den! 🦡 Highlights 0:00 – Intro  2:15 – The Early Advantage of Sponsored Brand Video Ads 3:30 – Why Video Ads Are Getting Expensive 5:16 – How Hyper-Focused Video Content Can Boost Results 7:27 – Big Ads vs. Simple AI Solutions 10:16 – Using AI to Create, Low-Cost Video Ads 14:45 – Testing & Customizing Videos for Maximum Impact 19:29 – Quick Wins with AI Video Targeting and Conversion 25:33 – Competing with Big Brands Using AI Video Ads 39:02 – Creative Optimization & Client Reactions 🦡 Resources & Links 🦡 GET AD BADGER ➡️  Profit Reset on an Aggressive Amazon Brand: A Strategy Shift Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns How Search Term Algorithms Boost Amazon PPC? How does conversion rate influence ACOS on Amazon? How Do Technical and Creative Strategies Work Together in Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Shane White Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 

In This Special Episode of the PPC Den Podcast... Badger Nation, it's time to celebrate! 🎉 We’ve officially hit 300 episodes of diving deep into Amazon PPC. That’s 300 rounds of CTR tweaks, ACoS wins, and keyword battles—because if there’s one thing we know, it’s that optimization never sleeps. We’ve laughed through the Prime Day chaos, shared victories over wasted spend, and heard stories from you—our listeners—about turning campaigns (and entire businesses) around. Some of you even took the plunge, launched agencies, and trained your teams using what you learned here. That’s the kind of impact we live for. Massive shoutout to Nancy Gonzalez, the legend behind the scenes from episode one, and Pedro Moreno, our editor, making sure every episode sounds as sharp as your bid strategies. And of course, to every guest who dropped knowledge bombs along the way—you made us all smarter. This journey wouldn’t mean a thing without you—our listeners. Whether you’ve been with us from the start or just tuned in last week, you’ve made the PPC Den what it is today: the go-to spot for Amazon PPC mastery. Thank you for being part of this ride. See you next week, right here in the Den—because optimization waits for no one. 🦡 Highlights ​​ 0:00 – Did Michael Just Sing About ACoS? 0:44 – CTR & ACoS Talk 1:29 – Clicks, bids, profits – rinse and repeat 2:08 – From noobs to pros – we’ve got you covered 2:23 – Team Shoutouts 2:43 – Outrо 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Profit Reset on an Aggressive Amazon Brand: A Strategy Shift ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR  What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 

In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of "Amazon wizardry." Tune in for the story of the great profit reset. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:27 - Introduction 01:42 - Client strategy shift 03:37 - Growth vs. Profit 07:50 - Product-level focus 10:32 - Amazon net proceeds tools 18:43 - Campaign bid adjustments 24:12 - Profitability jump 29:34 - Next steps: strategic scaling 31:49 - When not to reset for profit 🦡 Resources & Links 🦡 GET AD BADGER ➡️ ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR 5 Important Factors That Influence Amazon Ranking (Classic) Why Should You Rethink Your Approach to PPC on Amazon? How to develop a successful client relationship? What Amazon PPC Updates Do You Need for 2024?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host:  Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 

In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn’t the hottest month for Amazon PPC, but Mike breaks down why it’s not all bad news. He even points out why your revenue per click might be needing a little extra warmth this month.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:30 - September's PPC weather: cold, dreary, and probably wet socks 00:47 - Key metrics: ACOS, CPC, RPC, and CVR—our survival gear 01:39 - ACOS starts off nice, then takes a chilly climb to 32% 2:01- Revenue per click slips to the usual $2.94—someone grab a blanket! 2:27 - CPC stable, but conversion rate catches a cold, down to 9.6% 3:29-  Amazon's Product Opportunity Explorer confirms a conversion rate drop 3:44- Did you stay warm or catch the same chill? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns  The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)  Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger How Search Term Algorithms Boost Amazon PPC?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 

If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call.  Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors.  This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro  6:00 - Improve Amazon ranking whether  A9 or A10 algorithm 7:20 - Speed round overview 9:05 - Seller Authority  12:07 - Impressions & Click Through Rate 15:35 - Conversion Rate 19:00 - Existing Sales on Amazon 20:58 - Off site sales 23:30 - PPC Sales  26:52 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Other than CPC, what else ranks your Amazon Ads?  PPC Booster Series What should you do first when Amazon PPC sales drop? Can Amazon PPC Success Be Predicted? What Are 7 Overlooked Seller Central Tools?  How Does Tracking Keywords Help PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Get the Evergreen Campaign Creation Strategy Guide Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno  Podcast Coordinator and Graphic Designer: Sofiia Podash

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.  Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily. 🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide  This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide 2:18 – Intro 5:20 – Inspiration behind evergreen strategies for PPC 8:30 – Evergreen campaign creation strategy 11:17 – The  “Protect” Strategy 18:20 – The “Conquer” Method 22:21 – The “Rank” Approach 26:06 – The “Dominate” Strategy 32:18 – The “Discover” Campaigns 41:23 – Connect with us 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Noemi, ScaleWave.io Wizards of Ecom Podcast  Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Get the Evergreen Campaign Creation Strategy Guide Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno  Podcast Coordinator and Graphic Designer: Sofiia Podash

In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Introduction  1:05 - What Defines Wasted Spend: Clicks with No Orders 2:10 - Steps to Download Sponsored Products, Brands, and Display Reports 4:01 - Weekly Analysis Timing 6:52 - Filtering Search Terms with Zero Sales 8:38 - Calculating Total Non-Converting Spend from Reports 12:28 - Common Misconceptions About Wasted Spend 12:54 - Practical Steps to Reduce Non-Converting Spend 14:51 - Using ACoS Power Ratio to Measure Efficiency 15:41 - Actionable Tips: Set Up Your Wasted Spend Tracker 15:55 - Homework: Track and Analyze Your Non-Converting Spend 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ What strategies can help minimize wasted spend in Amazon PPC? https://youtu.be/FDwPBfb81Ec  What Do I Do With Wasted Ad Spend? https://youtu.be/C8bNxLa2Sj4  What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies https://youtu.be/ERHy10lGGX0  Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet https://youtu.be/vE8AQB18SX0  How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales? https://youtu.be/BiFg73uv_vQ  📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/  Review all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

Want to know what really goes on behind the scenes in Amazon brand management? Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to explore the ins and outs of managing Amazon brands. They share how to balance SOPs with creativity, spot red flags in ad accounts, and handle scaling ad spend without wasting money. Discover the tactics that separate the good brand managers from the great ones and get insider tips on mastering unbranded traffic with top-tier listings and testing. Don’t miss this episode—tune in now and level up your brand management skills! We’ll see you in The PPC Den! 🦡 Highlights 0:00  - Intro 2:01 - Balancing SOPs/Creativity 5:01- Client Expectations Tips 10:01- Spotting Ad Mistakes 15:01- Scaling Ad Spend 20:01- Unbranded Traffic Wins 25:01- Holistic Brand View 30:01 - Good vs. Great Managers 35:01 - Leadership and Teams 40:01 - Summit Recap and Closing ​​🦡 Resources & Links 🦡 GET AD BADGER ➡️ Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger How to align team goals using Amazon PPC data tools? How Do Technical and Creative Strategies Work Together in Amazon PPC? What should you do first when Amazon PPC sales drop? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Josh Rawe  Guest Co-Host: Brady Tieland Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break...  In this episode, Michael and Brent Zahradnik  from AMZ Pathfinder reveal a simple, powerful way to keep your Amazon PPC campaigns on track with minimal effort. Learn how to set up a streamlined weekly sheet that gives you all the insights you need, without the hassle. Listen now to learn how you can keep your Amazon PPC in check, even when you're away, and grab the free weekly sheet that makes it easy. We’ll see you in The PPC Den! 🦡 Highlights 0:00  - Balancing Work and Vacation 2:22 - Elevate and Delegate 4:42 - Interstellar PPC Reporting 10:37 - Impact of Attribution 17:39 - Breaking Down Ad Spend 24:25 - Structured Reporting 29:23 - Common Ground and Data Accuracy 🦡 Resources & Links 🦡 GET AD BADGER ➡️ How To Align Team Goals Using Amazon PPC Data Tools? What Should You Do First When Amazon PPC Sales Drop? What Makes an Amazon PPC Manager Successful? Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger What is the SKU Economics Report and How It Boosts Amazon Ads? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host:   Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno ​​

In this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based business to SaaS. Have you ever wondered how a business changes when moving from providing services to a SaaS model? Michael and Clément share their trials and triumphs on this battlefield.  Learn how to delegate tasks effectively, adapt strategies, and avoid common mistakes that could be costly for your business. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Introduction 02:31 - A motivating tale 06:01 - Challenges in transitioning from service-based to SaaS 12:01 - Adapting strategies and the importance of delegation 18:01 - The role of machine learning in Amazon PPC 24:01 - Practical tips for a successful SaaS transition 34:01 - Closing thought 🦡 Resources & Links 🦡 GET AD BADGER ➡️ ⁠ ⁠How Search Term Algorithms Boost Amazon PPC?⁠ ⁠How to align team goals using Amazon PPC data tools?⁠ ⁠What is the role of data in Amazon campaign management?⁠ ⁠How Do Technical And Creative Strategies Work Together In Amazon PPC?⁠ ⁠What should you do first when Amazon PPC sales drop? ⁠ 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠ ⁠Subscribe to our newsletter⁠ ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠ ⁠Review all our show notes⁠ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clément Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 02:30 - Survival in the Amazon Business 03:50 - Kickstarter Experience as a Brand Building Bootcamp 06:00 - Combining Creative Branding with Technical Marketing 09:00 - The Role of Search Terms and Their Optimization 27:00 - Importance of Spreadsheet Skills 35:00 - Prioritizing Search Terms 46:00 - Episode Conclusion 🦡 Resources & Links 🦡 GET AD BADGER ➡️ What is the SKU Economics Report and How It Boosts Amazon Ads? What is the role of data in Amazon campaign management? What strategies can help minimize wasted spend in Amazon PPC? How Do Technical And Creative Strategies Work Together In Amazon PPC? Can Amazon PPC Success Be Predicted? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host:  Jeremy  Suelflow Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno  ​

In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data? The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 00:36 - Overview of the new SKU Economics Report tool 3:03 - Amazon ad management roles 7:17 - Impact of cash flow on ad strategies for brands 9:00 - Amazon Fees and Profit Calculation 18:09 - Identifying profitable and unprofitable products 22:24 - Analyzing Total ACOS using the SKU Economics Report 27:00 - Optimizing ad spend based on the report's insights 28:22 - Percentage of total fees 30:00 - How to connect with Elizabeth 🦡 Resources & Links 🦡 GET AD BADGER ➡️ What is the role of data in Amazon campaign management? What strategies can help minimize wasted spend in Amazon PPC? How To Align Team Goals Using Amazon PPC Data Tools? What Should You Do First When Amazon PPC Sales Drop? How Do Technical And Creative Strategies Work Together In Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist  Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host:  Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno​​

In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Introduction   00:10 - Series Kickoff: Amazon PPC Wasted Spend  00:47 - Defining Wasted Spend  01:26 - Understanding Conversion Rate and Its Importance  03:04 - Identifying and Analyzing Wasted Keywords  06:30 - Analyzing Search Term Reports  09:24 - Strategies to Minimize Non-Converting Spend  🦡 Resources & Links 🦡 GET AD BADGER ➡️ How Does Conversion Rate Influence ACOS On Amazon? How To Align Team Goals Using Amazon PPC Data Tools? What Should You Do First When Amazon PPC Sales Drop? How To Achieve Low ACOS With Negative Keywords?  How Do Technical And Creative Strategies Work Together In Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 

In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice to boost your sales and lower your ACOS. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Conversion Rate Importance 03:09 - Small Brand Hurdles 05:01- Price Testing Effects 07:27 - Shopify vs. Amazon 10:00 - Competitive Analysis 13:16 - Leveraging Reviews 15:30 - Conversion Strategies 18:33 - Avoiding Price Wars 22:34 - PPC and Organic Growth 31:22 - Traffic and Final Tips 🦡 Resources & Links 🦡 GET AD BADGER ➡️ How To Align Team Goals Using Amazon PPC Data Tools? What Should You Do First When Amazon PPC Sales Drop? How To Achieve Low ACOS With Negative Keywords?   How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host:  Andy Craig Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 

In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Introduction 1:00 - Small talk: gifts in Japan and China 4:22 - Assembling a killer PPC team 9:02 - Navigating conflicting objectives in PPC 11:35 - Steps to get your team aligned 14:00 - Mastering brand analytics and search query performance 18:00 - real-world success stories 24:00 - Future trends in PPC game 34:00 - Role of technology in scaling efforts 36:00 - Documenting processes for team efficiency 40:00 - Strategies for team collaboration 42:00 - Benefits of SOP documentation 50:00 - Closing thoughts  🦡 Resources & Links 🦡 GET AD BADGER ➡️ What Should You Do First When Amazon PPC Sales Drop? How To Achieve Low ACOS With Negative Keywords?  How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? What Makes An Amazon PPC Manager Successful? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Frekey Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Why Down Months Happen 1:57 -  Seller Panic Button: To Push or Not to Push 5:03 - Utilizing Category Insights 14:00 - Exploring Product Opportunity Explorer 26:10 - Analyzing Brand Metrics for Performance Evaluation 34:21 - Strategic Responses to Market Changes 39:13 - Wrap-Up 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How To Achieve Low ACOS With Negative Keywords?  How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? What Makes An Amazon PPC Manager Successful? How To Forecast Your Amazon PPC Approach (Classic) 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist  Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 

In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of this episode, you’ll know how to improve your ACOS with these tips and tricks on negative keyword management. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Rocky Mountains intro 0:19 - What secrets do low ACOS accounts hold 0:41 - How can negative keywords boost performance 1:07 - What's the difference between keywords and targets 2:05 - How important is the negative keyword multiple 3:15 - Can a 38x negative ratio be effective 9:41 -  How do you find the best negative keywords 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign How Do We Calculate Amazon ACOS? How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 

In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies. We’ll see you in The PPC Den! 🦡 Highlights 0:00 -  Meet our guest: Laura Meyer from Envision Horizons 0:50 - How to balance technical and creative strategies in Amazon PPC 2:05 - Overcoming the challenges of combining tech and creativity 3:35 - Inside look: Running a full-service Amazon agency 4:45 - What are "centers of excellence" in Amazon marketing? 6:11 - How to avoid siloed departments and boost teamwork 8:51 - The power of pod structure for effective collaboration 10:29 - Training tips for performance marketers 12:02 - Key roles you need in your Amazon marketing team 14:41 - Why brand awareness is crucial for PPC success 18:10 - Boosting growth with DSP and AMC 21:16 - The role of affiliate marketing and creator connections 24:45 - How to test creative elements using PickFu 27:00 - Measuring ROI: Balancing creative and technical efforts 29:32 - Why a good account manager is essential 32:14 - Using first-party data to enhance Amazon campaigns 35:29 - Future trends in Amazon advertising you need to know 37:46 - Final thoughts and top advice for Amazon sellers ​​🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Can Product Images On Amazon Boost Conversion Rates? What Makes An Amazon PPC Manager Successful? How To Forecast Your Amazon PPC Approach (Classic)  Why Should You Rethink Your Approach To PPC On Amazon? What Is The Role Of Data In Amazon Campaign Management?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Laura Meyer Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to follow Amazon’s guidelines. They also touch on the latest trends in product photography. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 1:20 - Reviewing Cricut Maker images 3:00 - Importance of brand images 5:10 - Optimizing listings for user experience 7:30 - Conversion rates and competition 10:00 - Comparing traditional and modern products 14:00 - Effective image strategies 19:00 - Highlighting products through design 24:00 - Creating compelling image stacks 30:00 - Learning from competitor examples 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ What Is The Role Of Data In Amazon Campaign Management? What Makes An Amazon PPC Manager Successful? Why Should You Rethink Your Approach To PPC On Amazon? Can Agencies Serve As Teachers In Amazon Selling? What Amazon PPC Updates Do You Need For 2024?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Schermer Tamir  Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 

In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry. We’ll see you in The PPC Den! 🦡 Highlights ​​ 1:05 Introduction 3:07 Role of curiosity and learning in PPC success 8:19 Leveraging Amazon's algorithms for better results 11:59 Ideal customer experience on Amazon 14:50 Personalization in Amazon search results 18:14 Adapting to policy changes in Amazon PPC 22:24 Impact of FTC regulations on PPC management 25:27 Protecting trade secrets in Amazon PPC 29:12 Continuous learning and professional growth in PPC 32:46 Challenges and opportunities in Amazon PPC 39:15 Podcast conclusion and key takeaways 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How To Forecast Your Amazon PPC Approach (Classic) What Is The Role Of Data In Amazon Campaign Management?  Why Should You Rethink Your Approach To PPC On Amazon? How Does Tracking Keywords Help PPC? Can Amazon PPC Success Be Predicted?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Abe Chomali Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno