Purpose & Profit Podcast

Join Dave and Carly as they welcome guest Claudio Ludovisi, the Assistant Dean of Marketing, Strategy, and Corporate Relations at the Graziadio School of Business and Management at Pepperdine University. Ludovisi has been a scholar-practitioner for 25 years in marketing leadership, spending time leading at brands such as Disney/ABC, and NBC. Ludovisi is studying the relationship between organizational purpose and customer engagement. In this episode, Ludovisi talks about the purpose of a brand and the links in research between successful businesses with high purpose and performance. The strategy, and how for-profit brands and non-profits can grow if they implement these tactics. Topics we cover: The 5th “P” of Marketing- Purpose (re: the 4Ps). Trust, relevance, authenticity. Taking the pressure off of leaders feeling like they need to hop on the “cause bandwagon” (cause-of-the-month). Claudio’s career and research projects.  We hope you enjoy our conversation with Claudio! Season Two  of the Purpose & Profit Podcast is brought to you by: NextAfter NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more click here. Masterworks Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. To learn more about Masterworks click here. Imago Consulting Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more click here. Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

Today's conversation is discussing 6 ways to improve work productivity and sustainability in a company. Do you ever feel like some tasks are too difficult for you to finish? Or a group project is not successfully done? Dave and Carly deep dive into the business model Working Genius, an assessment test that analyzes your strength and weakness in projects. Working Genius is used by companies to enhance teamwork.  Dave and Carly share their experience implementing the productivity test in their businesses and how it will change forprofits and nonprofits in the future. Today's topics: Working genius 6 types: Wonder, Invention, Discernment, Galvanizing, Enablement, and Tenacity. Dave and Carly's experience using Working Genius. How the process works. Benefits of the program. We hope you enjoy! To learn more about Working Genius check out Patric Lencioni podcast here: https://podcasts.apple.com/us/podcast/the-working-genius-podcast-with-patrick-lencioni/id1553105854 Or check out Working Genius website and assessment test: https://www.workinggenius.com/ https://www.fivebehaviors.com/Partnership/Become-A-Partner-LP.aspx?utm_id=go_cmp-17374076304_adg-145767963828_ad-611411603278_kwd-298003499469_dev-c_ext-_prd-_mca-_sig-CjwKCAiAxvGfBhB-EiwAMPakqgPxE2eJVZqdXcZtFs_BlY43FBVEVKxmxBpv1B4tl4enBKC2ejQjARoCMAYQAvD_BwE&utm_source=google&gclid=CjwKCAiAxvGfBhB-EiwAMPakqgPxE2eJVZqdXcZtFs_BlY43FBVEVKxmxBpv1B4tl4enBKC2ejQjARoCMAYQAvD_BwE We hope you enjoy the episode! Season Two  of the Purpose & Profit Podcast is brought to you by: NextAfter NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com. Masterworks Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency. Imago Consulting Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting. Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

Today's show is about innovation, optimization,  and the future of marketing. Join Dave and Carly as they welcome guest Tim Kachuriak. Tim is the founder and Chief Innovation Officer & Optimization Officer for NextAfter, a fundraising research lab consultancy and training institute that works with charities, nonprofits, and NGOs to help them grow their resources. (And, sponsor of Season 2 of the podcast!) Kachuriak is also the co-founder and board member of the Human Coalition and serves on several other boards. He is the author of “Optimize Your Fundraising,” and lead researcher, and co-author of the “Online Fundraising Scorecard,” “Why Should I Give to You?” and “The Mid Level Donor Crisis.” Today's topics: How to use data to successfully release a product. Tim’s career and how he founded NextAfter. The future of marketing for and nonprofit organizations. How do we see technology changing in the next couple of years? We hope you enjoy our conversation with Tim Kachuriak! Season Two  of the Purpose & Profit Podcast is brought to you by: NextAfter NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com. Masterworks Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency. Imago Consulting Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting. Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

Today's show is about disillusionment and staying rooted in God when life seems to fall apart. Peter is the President and CEO of Hope International, a global nonprofit focusing on economic development around the world. He is also the author of Rooting for Rivals, Gift of Disillusionment, and much more. Join Dave and Carly as they talk about: Peter’s career and his work with organizations and nonprofits. Peter's books, including: Rooting for Rivals: How Collaboration and Generosity Increase the Impact of Leaders, Charities, and Churches, and The Gift of Disillusionment: Enduring Hope for Leaders After Idealism Fades. How for-profit business should focus on mission more than rivalries. The service industry, and battling discouragement during hard times. We hope you enjoy our conversation with Peter Greer! Season Two  of the Purpose & Profit Podcast is brought to you by: NextAfter NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com. Masterworks Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency. Imago Consulting Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting. Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

Today's episode is about challenger and cause-oriented brands. Join Dave and Carly as they welcome their guest Jon Lee. Jon is the Brand Leadership Principal for LERMA, an advertising agency dedicated to challenging creativity for good. The agency recently launched three different ads in the Super Bowl 2023 – one for Avocados from Mexico, and two spots for a campaign near and dear to Jon’s heart - He Gets Us. Jon has been serving national brands for two decades, including Salvation Army, Lifeway Christian Resources, Fruit of Loom , Interstate Batteries, Dallas Cowboys, and many more. Dave and Carly talk with Jon about: Challenger brands. How Lerma focuses on how to help society and culture instead of just pushing products. Millennials and Gen Z as the “majority culture.” Cause brands. Questioning how the greatest love story became synonymous with hate groups. To learn more about He Get Us, go to https://hegetsus.com/ We hope you enjoy our conversation with Jon Lee! *** Season Two  of the Purpose & Profit Podcast is brought to you by: NextAfter NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com. Masterworks Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency. Imago Consulting Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting. Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

Today's show is all about satisfying customers whether that is through non-profit organizations or big corporations. Join Dave and Carly as they break down the who, why, and how to provide the best long-term marketing goals. Today's guest is Ken Calwell who serves as Chief Marketing Officer at Compassion International. Before he worked for one of the largest non-profit organizations, he spent his career in the food industry as the Chief Marketing Officer at Domino's Pizza, Wendy’s International, as Director of New Product Development at Pizza Hut, and CEO and President of Papa Murphy’s. Ken is widely recognized for his accomplishments by being named one of Advertising Age’s Top 100 Marketing Leaders of the Year, being inducted into the Indiana University Kelley School of Business Brand Leadership Hall of Fame, winning a Golden Effie marketing communication award, being named Kansan of the Year by the Topeka Capital-Journal and being the creator of stuffed crust pizza. Dave and Carly talk with Ken about: Innovation story- stuffed crust pizza Understanding the customer Reaching the generation Who, why, and how questions Long-term marketing strategy Red, yellow, green We hope you enjoy our conversation with Ken Calwell! Season Two  of the Purpose & Profit Podcast is brought to you by: NextAfter NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com. Masterworks Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency. Imago Consulting Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting. Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

The time has finally come. Season 2 of the Purpose and Profit Podcast is upon us! This episode is a quick tease for what is to come this season. This season includes a variety of topics relevant to leaders of causes and brands alike, including: Lessons on innovation from the inventor of stuffed crust pizza to innovation at one of the world’s largest charities. Insights on collaboration between competitors, and the gift of disillusionment (really, it can be a gift!). The power of challenger brands and purpose-driven marketing. The synergy between optimization, innovation, and the power of testing. Understanding and leveraging the Six Types of Working Genius for innovation. The link between organizational purpose, customer engagement, and profit. Trends in crypto philanthropy and the impact of crypto donations. Lessons in cause marketing from major brands. 6 mistakes leaders and organizations make in innovation. We’re looking forward to having you on this journey with us as we embark on Season 2 of The Purpose & Profit Podcast.

The Subscription Economy is here, and it’s changing how both brands and causes think about and provide value. Customer and donor loyalty is declining, but the rise of recurring subscriptions is changing expectations and providing a way to generate sustainable, ongoing revenue, while also providing unique value to customers and donors. In this final episode of Season One, we talk about the big business of subscriptions today, and how nonprofits and brands alike can do to tap into the Subscription Economy. Hint - it’s not as simple as taking your existing product or fundraising offer, and slapping a monthly subscription onto it. Tune in to find out more.

Charity: Water is one of the nation’s leading charities. It has been the subject of a lot of press over the years, and for good reason. It has been one of the best modern examples of a cause-based approach to nonprofit fundraising, community building, and unconventional approaches to philanthropy. Recorded in 2021, we talked to Chief Revenue Officer at Charity: Water, MZ Goodman. MZ comes from a diverse background, including work at The New York Times, Ralph Lauren, and Goop, Gwyneth Paltrow’s modern lifestyle brand. We cover a number of topics with MZ, including: Tapping into the Subscription Economy with Charity: Water’s monthly giving program, The Spring. Valuing and the difficulty of measuring great storytelling. The power of being “the” nonprofit associated with a specific cause. Measuring marketing effectiveness and cultivating a performance culture. Charity: Water was founded by Scott Harrison in 2006 with the goal of bringing clean drinking water to developing countries. After working at so many major brands, MZ is uniquely qualified to bring her expertise to charity: water to further their mission… let’s get into our conversation with MZ. Charity: Water: https://www.charitywater.org/ MZ Goodman: https://www.linkedin.com/in/mz-goodman/

Today’s episode is all about crypto, cryptocurrency, crypto donations. Our guest, Evan Johnson serves as Senior Director of Mass Market Fundraising at Project Hope. Evan helped Project Hope get on board with accepting donations of cryptocurrency in the previous year and until recently had received very few donations. Then, Russia invaded Ukraine. Project Hope moved into action to help the Ukrainian people and those impacted by shipping essential medicines and medical supplies to assist Ukrainians. Since then, they’ve seen revenue via crypto donations increase 88-fold. While crypto is still a small percentage of their overall disaster revenue, they are bullish on the future of the giving channel. Crypto is also a metaphor of sorts for the adoption of any new technology, innovation. In the episode, we discuss the lessons that go beyond Crypto itself. We discuss issues like… What is the cost of missing out on being a first mover? When do you jump in to experimenting with a new technology? What kinds of expectations of success should you have in innovation? Project Hope - https://www.projecthope.org/ The Giving Block - https://thegivingblock.com/ Evan Johnson - https://www.linkedin.com/in/evanjohnson83/

Today’s show is all about storytelling, crafting memorable experiences, and the world of themed entertainment. Our guest is Mel McGowan, Co-Founder and Chief Creative Officer of Storyland Studios. Mel got his start in film, design, and spent a decade at the Disney Company. You’ve probably heard the term “Imagineer” — someone who combines the art and the craft of telling stories in three dimensions. Mel was an Imagineer and he got to work on some pretty fun projects, including a little theme park called Disney's California Adventure, Disney’s Grand Californian Hotel & Spa, Downtown Disney, and more. Mel has continued that practice, called spatial storytelling, at Storyland Studios. Mel has led teams that have won multiple Solomon Awards for “Best Church Architect,” and “Best Builder.” He was named one of the top 25 influencers by OC Metro Magazine, is a contributing editor to Outreach Magazine, and an Adjunct Professor at the College of Architecture, Visual Arts & Design at Cal Baptist University. Mel is passionate about creating compelling experiences and immersive environments around the world. He’s also the creator and co-host of the Themed Attraction Podcast. We hope you are blessed by our conversation with Mel McGowan. Mel McGowan - https://www.storylandstudios.com/slsteam/mel-mcgowan/ Storyland Studios - https://www.storylandstudios.com/

This week on the podcast we are doing something a little bit different. Instead of having a guest, we are going to discuss a trending topic that affects both causes and brands. Artificial intelligence is not just a buzzword…whether you’re a big business or a nonprofit, you’re possibly using it whether you know it or not, and if you’re not, it’s something to get serious about and it’s really helping to drive organizations forward. This topic gets thrown around constantly and sometimes it can feel intimidating because of the lack of understanding of the technology and how it can really be applied. This week we talk about what AI really is and how it can be used in any business or nonprofit. Tune in to hear: - What is AI? - How are we seeing it used? - How will AI evolve in the future? By the end of the show, you’ll have a better understanding of what AI is in a practical context and how you might think of applying it to your business or organization. If the show has been helpful to you, it would mean a lot to us if you would submit a rating.

What can nonprofit and business leaders learn from bookstores in the dot-com boom, publishers, and the world of nonprofit leadership? Tami Heim serves as the president and CEO of the Christian Leadership Alliance. She’s been on both the cause and brand side of the fence, spending the bulk of her career in retail and publishing - as president of Borders bookstores, EVP and chief publishing officer for Thomas Nelson Publishers, and in the world of marketing and branding at an agency. For the past decade, she has led the Christian Leadership Alliance, which is dedicated to helping train, equip, and connect leaders. In the episode, we discuss: Three things that customers want Helping your people understand their purpose How Borders responded to the Amazon threat She then served as EVP and chief publishing officer for Thomas Nelson Publishers, before diving into the world of marketing and branding at an agency. She’s spent the last nearly decade as president and CEO of the Christian Leadership Alliance, so she really has had a front-row seat to leadership from both the commercial retail and publishing world, and now in nonprofit leadership. I first heard about Tami when she joined the Christian Leadership Alliance, and a number of years later I was asked to join the board, so I’ve gotten to know Tami much more over the past few years. She’s a passionate, dynamic leader, and it’s been a huge blessing to see her leadership and the lessons she’s learned put into practice. The question for today is, what can we learn from the worlds of retail, publishing, and nonprofit leadership? Listen in to find out. Christian Leadership Alliance – https://christianleadershipalliance.org/ Outcomes Conference – https://outcomesconference.org/ Tami Heim – https://www.linkedin.com/in/tamiheim/

What can nonprofit and business leaders learn from the world’s most beloved cookie, the organization at the center of fighting to end slavery in our liftime, and big box retail? A lot it, it turns out. Join us as we interview Sheeba Philip and learn the surprising ideas that live at the intersection of causes and brands. Sheeba has built a nearly 20-year career creating and growing purpose-driven brands in the consumer packaged goods, retail, and nonprofit sectors. Sheeba serves as CEO for Akola, a globally-inspired luxury jewelry brand and social enterprise. In 2018, the National Retail Federation named Akola as one of the top 25 brands, alongside Warby Parker and Allbirds, that are shaping the future of US retail. Sheeba brings a vast knowledge of brands and how to stay centered on your purpose, she mentions “To build an iconic brand or an organization that will stand the test of time, you have to build a deep relationship with the consumer or with the donor that goes beyond the transaction.” Akola – https://akola.co/ Sheeba Philip – https://www.linkedin.com/in/sheebaphilip/

What do nonprofits and brands have in common? A lot more than you think! Purpose and Profit is a podcast dedicated to uncovering the surprising ideas at the intersection of causes and brands. We’ll take trends that are transforming fundraising and marketing, and ask the question…what might nonprofits learn from these trends and what might brands learn from nonprofits? Co-hosts Dave Raley and Carly Berna share a passion for innovation, entrepreneurship, and learning. Quick backstory - We’ve worked together with a group of non-profit leaders that have this same desire and we would often bring in for-profit leaders who are pushing boundaries so that we could learn from them. This made us wonder if others would be interested in hearing from different industries. We want to bridge the gap between these two worlds…for profit and non profit…this idea became the start of this podcast. We want to discover the surprising ideas at the intersection of nonprofits and brands. We hope you learn something new right along with us. Our first episode will release on April 12th! Follow along on social media and subscribe to the podcast wherever you get your podcasts. You can also find us at www.purposeandprofitpodcast.com.

What do nonprofits and brands have in common? A lot more than you might think! Purpose & Profit is a show dedicated to uncovering the surprising ideas at the intersection of causes and brands. We’ll take trends that are transforming fundraising and marketing, and ask the question... what might nonprofits learn from these trends, and what might brands learn from nonprofits? Each episode, hosts Dave Raley and Carly Berna unpack a topic or a trend that matters to nonprofit and business leaders, and explore what each can learn from the other.