In this episode of Purpose and Profit Podcast, Carly and Dave talk about the power of nostalgia in boosting innovation in your business or non-profit. 

They begin by sharing the history of the word “nostalgia” and reveal its varying definitions over the years as our culture has evolved.

They dive into familiar topics that bring about nostalgia such as Disneyland, Super Bowl commercials, and the Barbie movie, and talk about how utilizing nostalgia can be a great way to invite your supporters to identify with your organization’s story.

Other topics include: 

• Benefits of evoking nostalgia in your business or non-profit

  
  



• Examples of effective nostalgia use in media and branding

  
  



• How leaders and brands can effectively tap into nostalgia

  
  

Article Link: 

https://www.imago.consulting/articles/tapping-into-the-power-of-nostalgia 

Tater Tot Link:https://news.kraftheinzcompany.com/press-releases-details/2024/After-20-Years-Ore-Ida--the-Inventor-of-Tater-Tots--Comes-to-Napoleon-Dynamites-Rescue-with-First-Ever-Tater-Tot-Protecting-Pants/default.aspx 

Sign up for Weekly Insights from The Wave Report: https://www.imago.consulting/wavereport 

Season Four of the Purpose & Profit Podcast is brought to you by:

IMAGO CONSULTING

Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.

VIRTUOUS

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist. 

MASTERWORKS

At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.

Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.