Netflix, Monthly Donations, and The Subscription Economy
Update: 2022-05-25
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The Subscription Economy is here, and it’s changing how both brands and causes think about and provide value.
Customer and donor loyalty is declining, but the rise of recurring subscriptions is changing expectations and providing a way to generate sustainable, ongoing revenue, while also providing unique value to customers and donors.
In this final episode of Season One, we talk about the big business of subscriptions today, and how nonprofits and brands alike can do to tap into the Subscription Economy. Hint - it’s not as simple as taking your existing product or fundraising offer, and slapping a monthly subscription onto it. Tune in to find out more.
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