🇩🇪 Smarter Channels over Smarter Spend
Update: 2025-09-26
Description
In this episode of Beyond Revenue, I sit down with Stefan Bader, CEO of Cello, to explore the future of go-to-market strategies in the age of AI.
We discuss how companies need to rethink their GTM playbook: shifting from simply increasing budgets to choosing the right channels and orchestrating them with data-driven precision.
Stefan shares his perspective as a founder and CEO on the role of AI, the opportunities and risks for B2B organizations, and why channel strategy is key to building sustainable growth.
A conversation about smart decisions, sustainable scaling, and the GTM world of tomorrow.
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