🇩🇪 Growth, differentiation and competitive advantage: success strategies from Germany
Description
Christos Golias joins Michael to unpack two decades of scaling at TAROX AG and how German Mittelstand roots can be a superpower in global competition. We dive into building autonomous business units, creating five clear sales career tracks, staying obsessively close to customers, and turning cloud & security into growth engines.
You’ll learn:
How “company-in-a-company” business units drive speed, ownership, and profit
The five-layer sales model (from junior support to solution consultants)
Using an executive cockpit and monthly/weekly cadences to stay aligned during hypergrowth
Why cloud services became a ~€50M pillar and how to staff its backend
Differentiation in a crowded market: German-language service, reliability, and Mittelstand focus
Germany’s real location advantages (infrastructure, safety net) vs. bureaucracy & unfair import dynamics
What’s next: internationalization, IT security, video security, and practical AI enablement
Guest: Christos Golias, CSO / Managing Director, TAROX AG
United States
