Our guest this week is Jefferson Heatwole, EVP of Sales & Marketing at Shenandoah Valley Organic, a startup producing organic chicken for retail consumers. Listen in to hear what makes this company so innovative and how they've found their niche in an industry where traditional dogma says size and scale are the way to win.

In today's episode you will learn:

• About Shenandoah Valley Organics and how the company got started.
• Some surprising things Jefferson has learned about how sales/marketing works in this industry.
• A high level overview about how pricing works in the specialty segment.
• Some of the challenges Jefferson faces in terms of sales, logistics, price, etc.
• How Jefferson thinks the industry will look differently in 5, 10 years.

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