Our guest this week is Layne Fortenberry, CEO of Grainster. Grainster is a robust cash grain marketplace that features several cutting edge components including a digital currency system, a logistics solution, and a food traceability program. Layne discusses the how innovation in agricultural commodity markets can drive efficiency and the generational shift that has contributed to the heavy uptake of technologies across the globe.

In today's episode you will learn: 

• How Grainster got started and what problems it is solving
• Why now is the time for adoption of market innovations
• Technology's role in "efficiently" getting the job done vs "just" getting the job done

Stay current on the latest happenings in animal protein markets by subscribing to The Idea Exchange podcast!

Head over to iTunes and subscribe to The Idea Exchange Podcast to get instantly notified of new episodes published every Thursday. If you enjoyed today's episode, please leave a review on iTunes to help us reach even more influential experts throughout the industry.

To learn more about The Poultry Exchange, please visit our website.