019. Instagram Just Changed the Game (Again)
Description
In this episode, Naoma and Kelsie break down Instagram’s latest update: professional accounts are now being indexed by Google. This means your posts can show up in search results — yes, your Reels, captions, especially alt text.
What does that mean for your business? It’s time to get serious about strategy. The duo walks through what this update changes, what you should do now to align your content with your website and brand goals, and why content pillars and keyword use matter more than ever.
They also get real about shadow banning, personal branding accounts, and how this shift might affect your reach, visibility, and ultimately your revenue.
You'll Learn:
What Google indexing on Instagram really means
How to optimize your IG profile and content for SEO
Why alignment between your site and social media matters more than ever
The difference between discoverability and diluted messaging
Tips for navigating shadow banning and personal branding
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