In this inspiring episode, Aline shares her heartfelt journey of creating a sustainable, non-dairy butter that has made waves in the food industry. Aline opens up about the challenges she faced, from crisis management moments and balancing family pressures to the triumph of winning prestigious food industry awards. She discusses the pivotal role of intuition, perseverance, and staying true to her values while navigating a traditionally dairy-dominated market. This episode offers a raw and transformative look at the highs and lows of building an impact-driven business and the importance of maintaining balance between personal and professional life.

About our guest:

Aline Fonseca is the co-founder of Feliz Wholefoods, a family-owned business she founded alongside her husband, Patrick Malloch. Together, they are united by a shared vision of creating delicious, sustainable, plant-based food that nourishes both people and the planet. Their flagship product, Vutter, is a multi-award-winning vegan butter that represents their commitment to quality, wellness, and sustainability. Aline and Patrick’s journey began with a life-altering decision to adopt a plant-based lifestyle and raise their children in an environment aligned with their values. With backgrounds in fine dining, architecture, design, marketing, and FMCG, they built Feliz Wholefoods from the ground up, using their diverse expertise to create products that make plant-based living accessible and enjoyable. Their innovative, award-winning products, such as the Vutter Avo Spreadable, have garnered recognition, including the Supreme Winner of the 2024 New Zealand Food Awards. Through Feliz Wholefoods, Aline and Patrick aim to inspire positive change by making mindful, sustainable food choices easier for everyone while supporting a healthier planet for future generations.

Follow Our Guest:

Website: https://www.felizwholefoods.co.nz/

Instagram: https://www.instagram.com/vutter.nz/

Facebook:

https://www.facebook.com/vutter.nz/

Follow Us On:

Instagram: https://www.instagram.com/the_powerhouse_alliance/

Episode Highlights:

00:00 - Episode Trailer

02:35 -  From Crisis to Success

04:26 - Balancing Business and Family

08:40 - A Vision of Transformation

11:30 - Why Success Demands Tears, Resilience, and Vision

17:03 - Change Starts from Within

21:33 - Facing Criticism and Misconceptions

24:27 - The Moment We Realized We Made It

28:15 - Wisdom for Aspiring Entrepreneurs

32:36 - From Pressure to Purpose