19. We Built The Largest Crypto Company In NZ To Keep My Brother Out Of Jail! - Janine Grainger
Description
Janine Grainger is living proof that bold vision, grit, and conviction can change the game. From high school dropout to co-founder of one of New Zealand’s largest crypto platforms, Janine built Easy Crypto from a wild idea into a multimillion-dollar empire and then walked away on her own terms. In this episode, she unpacks what it takes to lead in a male-dominated industry, navigate burnout, and trust your gut in the face of massive uncertainty. This conversation is equal parts entrepreneurial insight and deeply personal growth.
About our guest:
Janine Grainger is a fintech founder, speaker, and advocate for financial literacy and inclusion. As the co-founder and former CEO of Easy Crypto, Janine led the company through record-breaking funding rounds, global expansion, and massive industry shifts all while championing equity, access, and ethical innovation. With a background in traditional banking and a passion for democratizing finance, she now focuses on empowering others to take control of their financial futures.
Follow Our Guest:
- Guest LinkedIn: https://nz.linkedin.com/in/janine-grainger
Follow Us On:
- Host Instagram: https://www.instagram.com/the_powerhouse_alliance/
- Host Website: https://www.drdanielkirkbride.com/
Episode Highlights:
00:00 - Episode Trailer
01:00 - From crypto empire to exit: Janine’s story behind the sale
05:45 - Starting a fintech business with her brother from a hammock
10:00 - The regulatory firestorm and building a bankless business
15:10 - Owning her voice in a male-dominated industry
20:00 - Why imposter syndrome doesn’t have to win
24:30 - Crypto 101: what every founder should understand about digital assets
29:00 - Burnout, identity loss, and life after your business
34:15 - The dark side of raising capital and what she’d do differently
39:30 - Redefining success after external validation fades
43:00 - Janine’s one message to the woman she was when it all began