Discover#ADDAZERO Business Challenge049 Small Business Success decoded
049 Small Business Success decoded

049 Small Business Success decoded

Update: 2023-08-23
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Cracking the Code of the Numbers Game



In today's episode, titled "The Game of Business," we delve deep into the world of numbers and how understanding them can make or break your success.


It's time to level up your game as we explore the crucial metrics for sustainable small business growth.


We'll uncover the power of revenue and profit margins, discover the importance of customer acquisition cost (CAC) and customer lifetime value (CLTV), and learn how to navigate the waters of cash flow, inventory turnover, customer churn, and retention rates.


But it doesn't stop there. We'll also dive into the finer details, exploring gross and net profit margins by product and service, as well as understanding return on investment and breakeven points. These key metrics are the foundation for informed decision-making, resource optimization, and strategic planning.


If you've ever felt overwhelmed by the numbers behind your business or wondered if you're making the right financial choices, this episode is for you. Don't let a lack of understanding hold you back from achieving your full potential.


Key topics covered



  • Introduction to the importance of numbers in the game of business

  • Exploring key metrics for sustainable small business growth

  • Revenue and profit margins

  • Customer acquisition cost (CAC) and customer lifetime value (CLTV)

  • Cash flow

  • Inventory turnover

  • Customer churn and retention rates

  • Gross and net profit margins by product and service

  • Return on investment and breakeven points

  • The consequences of failing to measure and understand critical numbers

  • Misguided decisions

  • Financial instability

  • Stagnation

  • Inefficient resource allocation

  • Lack of focus

  • The benefits of strategic focus on critical metrics

  • Informed decision-making

  • Resource optimization

  • Agile adaptation

  • Financial resilience

  • Strategic planning


As this enlightening episode comes to a close, we invite you to share your thoughts, comments, and suggestions with us.


Send an email to podcast@myTrueNORTH.biz.And don't forget to subscribe to our podcast on your chosen platform. By subscribing, you'll never miss an episode packed with valuable insights and strategies that will help you add a zero to your business.


Remember, sharing is caring. If you find this episode valuable, share it with your colleagues and business network. Together, we can create a community of entrepreneurs who are armed with the knowledge and tools needed to thrive.


All as part of our mission to eradicate unemployment in the UK. By supporting business owners to significantly and sustainably scale up their businesses. That collectively, we can create more new roles, than there are those actively seeking employment.


Have YOU got what it takes to #ADDAZERO?

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052 The great reveal

052 The great reveal

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049 Small Business Success decoded

049 Small Business Success decoded

Jay Allen