Want to Win One of 20 Prizes?

We’re celebrating with a competition! Here’s your chance to win premium headphones, sleek earbuds, loop earplugs, or Audible copies of #AddAZero: Establishing Basecamp!

Here’s how to enter:

✅ Listen to the first three episodes.

✅ Answer these three questions:

1. What does Delboy say?

2. Where is Gary's business based?

3. What is the name of the stressed female business owner?

✅ Email your answers to Podcast@mytruenorth.biz.

The draw will take place live on Christmas Day, 25th December, so stay tuned to see if you’re one of the lucky winners!

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Discover the Path to Sustainable Business Growth with Our Free Scale Audit: ⁠⁠https://www.addazero.co.uk/free-scale-audit/⁠⁠ 

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Episode Overview 

Welcome to Episode 54 of the #ADDAZERO Podcast! I’m your host, Jay Allen. In this episode, we’ll explore the importance of values in business, especially for small and medium-sized enterprises. You'll learn why values aren’t just for large corporations and how defining them can transform your business. We’ll also discuss how to embed values effectively and make them part of your working culture.

By the end of this episode, you’ll have actionable insights on how to define, implement, and measure values within your business to drive growth, improve performance, and build a more collaborative, accountable culture.

This episode also highlights: 

- Why values are essential for business success, no matter the size of the company

- Common mistakes businesses make when defining their values.

- How to effectively involve your team in the process of creating and implementing values.

- How values can influence business culture and performance.

- The importance of using values to hold employees accountable and drive positive behaviour.

- Practical tips for measuring the impact of values on your business growth.

We’d love to hear your thoughts and key takeaways from this episode! Share your insights, experiences, or questions with us! 

Website: https://www.mytruenorth.biz/ 

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business owner, business values, sustainable growth, value statements, company culture, employee retention, recruitment challenges, team dynamics, business performance, value implementation, employee behaviour, value alignment, business success, company vision, value definition, entrepreneurial journey, workplace conflicts, business ethics