051: Don’t Be Boring: Brand Strategy and Storytelling with Richard Liverman
Description
In this episode of The Pineapple Perspective, Troy sits down with consultant, coach, and mentor Richard Liverman. Broadcasting from the UK, Richard shares his perspectives on hospitality, branding, and the power of storytelling in business. Drawing from a diverse background from horticulture to luxury brands he illustrates how service and connection can define success across industries.
The conversation centers around Richard’s core mantra, “Don’t be boring,” which he uses as a lens to challenge clients’ thinking, brand execution, and communication. He introduces listeners to the concept of “scaffolding” for personal and professional growth, highlighting systems and support that help leaders and entrepreneurs perform at their best.
Topics Discussed in the Episode:
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Defining hospitality through meaningful connection and consistency
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The role of storytelling in branding and customer engagement
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“Don’t be boring” as a mindset for challenging assumptions and innovating
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Personal and business “scaffolding” for sustainable growth
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Staying fresh and relevant through clarity of brand DNA
Connect with Richard Liverman:
https://www.linkedin.com/in/richard-liverman/ https://www.instagram.com/richer_solutions_global/
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
United States
