067: Growing Midweek Revenue Through Corporate Dining with Laura Wilber
Description
In this episode of The Pineapple Perspective, Troy Hooper speaks with Laura Wilber, Director of Strategic Partnerships at Dinova, about the business dining landscape and how restaurants can tap into the lucrative market of corporate dining.
Laura shares her journey from custom boot fitting and radio ad sales to becoming a trusted partner for over 600 global companies through Dinova’s extensive restaurant network. She highlights the impact of corporate travelers on midweek traffic, growing trends in catering, and how experiential dining and entertainment options like pickleball and mini golf are shaping team-building events. The conversation also dives into the economic realities of restaurant operations today and the importance of providing a seamless, responsive experience for corporate clients.
Topics Discussed in the Episode
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Laura’s path from radio advertising to strategic partnerships at Dinova
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What hospitality means in both business and personal life
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Business dining trends and insights from Dinova’s upcoming report
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How corporate clients are driving growth in catering and team events
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The role of responsiveness and communication in winning corporate dining business
Connect with Laura Wilber:
https://www.linkedin.com/in/lauramwilber
https://www.linkedin.com/company/dinova
https://www.instagram.com/dinova_marketplace/
https://www.youtube.com/channel/UCw1cY4n9zQtzr9NEyEROC-Q
https://www.facebook.com/Dinovanetwork/
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
United States
