048: Solving the Real Marketing Problem with Fractional Insight with Erin Levzow
Description
In Episode 048 of The Pineapple Perspective, host Troy Hooper sits down with Erin Levzow, a seasoned marketing and technology leader with more than two decades of experience in hospitality, restaurants, and consulting. Erin shares her insights on what hospitality truly means—emphasizing emotional connection over transactional service—and why every business, regardless of industry, should consider itself part of the hospitality sector.
The conversation explores current trends in marketing tech, including the tendency for brands to misdiagnose their marketing issues, the over-accumulation of disconnected tech tools, and the importance of consolidating tech stacks for efficiency and ROI.
Erin also breaks down her approach to fractional consulting, helping businesses uncover the real problems behind their perceived challenges and align their technology and brand strategy to drive revenue. The episode closes with her personal reflections on redefining career priorities and integrating work-life balance through her consulting practice.
Topics Discussed in the Episode:
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The meaning and business value of authentic hospitality
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Common misconceptions in diagnosing marketing problems
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Evaluating and consolidating the tech stack
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Understanding data usage versus data accumulation
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Erin's consulting philosophy and work with fractional clients
Connect with Erin Levzow:
https://www.linkedin.com/in/erinlevzow/
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
United States
