061: The Strategy Behind Scaling Costa Vida and Building the Virtual Brand “It’s Just Wings” with Wade Allen
Description
In this episode of The Pineapple Perspective, host Troy Hooper speaks with Wade Allen, President of Costa Vida, about his unique journey from a digital and tech background to leading a fast-casual restaurant brand. Wade shares his philosophy on hospitality, the importance of leadership over management, and how Costa Vida is scaling while maintaining a strong food culture.
He also discusses the use of AI and technology in improving restaurant operations, from scheduling to order accuracy. The episode includes behind-the-scenes insight into the creation of “It’s Just Wings” at Brinker and ends with Wade’s vision for Costa Vida’s growth and market expansion.
Topics Discussed in the Episode:
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Wade Allen’s transition from CIO to President of Costa Vida
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Defining hospitality through personalization and value
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Using AI and digital tools to improve scheduling and order accuracy
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Building leadership culture and retaining talent in hospitality
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The backstory behind the success of “It’s Just Wings” virtual brand
Connect with Wade Allen:
linkedin.com/in/wade-ryan-allen
https://www.instagram.com/costavida
https://www.facebook.com/CostaVidaFreshMex/
https://www.tiktok.com/@costavidafreshmex
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
United States
