078: Coaching Jenny Matthews on Optimizing Her Private Podcast to Replace Live Launches
Description
Tired of live launching and looking for a smarter way to sell your courses? Join us in this episode of Launch Your Private Podcast as we coach Jenny Matthews, a licensed mental health therapist and anxiety specialist, through the setup and optimization of her brand-new private podcast lead magnet.
Jenny’s niche? Helping fearful flyers overcome anxiety with practical, therapist-tested strategies and now she’s taking that mission to the airwaves.
Timestamps:
[0:00 ] Introduction to the episode and Jenny Matthews’ challenges with her new private podcast to drive course sales
[4:04 ] Breakdown of her two offers and ideal buyers for each
[7:31 ] How she repurposed a PDF into a private podcast using ChatGPT
[9:00 ] Review of Jenny’s landing page and opt-in results
[13:01 ] Messaging tips to increase perceived value and trust
[15:00 ] Why audio is more powerful than PDFs for anxious audiences
[18:01 ] Jenny outlines her podcast episode structure and unique approach
[25:32 ] Nora reframes the sales pitch as “continuing to work together”
[38:32 ] Evergreen vs. live launch: what works best for fear-based audiences
[41:31 ] When to evaluate funnel performance and the power of outreach
Links Mentioned:
Website https://stateofmindtherapy.com/
Instagram https://www.instagram.com/flightanxietycoach
Flight Anxiety Audio Relief Guide https://stateofmindtherapy.com/toolkit
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