084: Coaching Joyce Layman on Turning Her Most Engaging Episode into an Audio Lead Magnet
Description
Wondering how to turn your high-performing content into a compelling lead magnet? Join us in this episode of Launch Your Private Podcast as we coach Joyce Layman, a seasoned visibility strategist and author, on how to transform her mindset-based content into a private podcast lead magnet that deeply resonates with her audience.
Joyce came into the conversation with content that outperforms everything else, but it's centered around mindset, not marketing tactics. Together, we unpack how to align what’s working with what she’s selling and how to use private podcasting to bridge the gap between curiosity and conversion.
Timestamps:
[0:00 ] Intro to Joyce Layman and why her audience is tired of social media
[5:56 ] Joyce walks through her membership, group program, and micro offers
[7:41 ] Her audience struggles with tech and low-performing lead magnets
[9:18 ] Repurposing a PDF into a private podcast that leads to her offers
[13:02 ] Joyce plans to enhance and restructure her lead magnet content
[16:19 ] Her top-performing episodes are about mindset and the RAS
[18:33 ] Using mindset as the “holy sh*t” moment to build belief early
[22:12 ] Messaging ideas like “Train your brain to be seen” take shape
[28:06 ] How a private podcast can bridge mindset and visibility strategy
[32:14 ] Final recommendation: test both the PDF and RAS audio lead magnets
[35:19 ] Joyce previews her upcoming Micro Audio Summit
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