094: Coaching Njeru Nthigah on Creating a Private Podcast Lead Magnet to Convert Overwhelmed Course Creators
Update: 2025-08-13
Description
In this coaching episode, Nora and Lindsay work with Njeru Nthigah, founder of Business Implementation Academy, to develop a strategic private podcast lead magnet. Discover how to create audio content that meets overwhelmed course creators where they are emotionally and guides them toward a clear implementation path. Learn how to position your expertise to build trust with prospects who have decision fatigue from previous failed attempts at launching their businesses.
Topics Covered
- Understanding the emotional state of overwhelmed entrepreneurs stuck in learning mode
- Identifying the gap between knowledge and implementation for course creators
- Developing the "One to Six" framework approach for client acquisition
- Creating lead magnets that provide structure rather than more information
- Using audio content to build trust and demonstrate methodology
- Addressing imposter syndrome and comparison struggles in marketing
- Balancing valuable content delivery with clear calls to action
- Testing lead magnet concepts with existing clients for feedback
Links mentioned
http://www.businessimplementationacademy.com
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