Here is another solo episode, especially for those who are selling innovations. You see, selling innovative products may be hard because customers are not familiar with them yet. In the context of sales, this means the feeling of unfamiliarity carries a feeling of risk, and customers don’t want risks. They need assurance they’re going to buy something of value.

This is why in this episode, I break down the 3 things that you need to do to sell innovation. It doesn’t have to be hard. All you have to do is be strategic in the actions you take and mindful of the principles that influence you. 

Let’s listen to this episode and sell innovations to the world! 

In this Episode:

[00:01 - 01:12 ] Opening Segment

• I introduce our topic for today

[01:13 - 09:02 ] Selling Innovation

• Identify your target niche for your innovation
• Listen to these steps to have a niche
• How to talk about your innovation 
• “Anchor with a twist”
• Benefits > Features
• Behaviors that lead to success
• Don’t miss this list 

[09:03 - 09:59 ] Closing Segment

• Final words from me

Tweetable Quotes:

“Innovation is going to disrupt your customer’s current behavior.” - Greg Rice

“Focus on the benefits that are important to the customer.” - Greg Rice

Resources Mentioned: 

• FREE e-course to master body language and micro-expressions to boost your EQ by 10% and sales by 20%. Check it out here. 

You can connect with me on LinkedIn, Twitter, Instagram, and Facebook. Join The Communication Nation and learn from others in the community. Feel free to email me at gregrice79@yahoo.com, I’d love to hear from you!

Want more help with your digital marketing? Go to my website https://gregjrice.com/inflection/ and let’s have a conversation.

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