10: What The Industry Should Learn from the 'Mitarry Best' AI Experiment

Update: 2024-02-21

Description

Adam Stoker, the CEO of EKR, returns to the show to discuss what can be learned about AI and risk-taking in destination marketing from Visit Myrtle Beach's "Mitarry Best". Adam comments on how the relationship between agency and brand determines the level of success something creative like this can achieve.

Listen to our episode with Stuart Butler!

If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email podcasts@thebrandrevolt.com.

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21: A Look Behind the Scenes of ESPN’s “Only in Fantasy” Campaign

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20: How Knowing The Brand Can Replace The Brief

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19: Celebrating Centenarians with a Fun Campaign from A&W

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18: Flexibility + Partnership = Clever Campaigns

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17: How Superstitions, Timeliness and the Stanley Cup Led to a Successful Campaign for KFC Canada

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16: What Made Tinder’s “It Starts With a Swipe” Campaign Successful?

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15: How Tinder Reclaimed "The Swipe"

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14: How Small Insights Can Lead to Large Campaigns

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13: How Unique AI Insights Led to a One-of-a-Kind Campaign From KitKat

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12: When and Why Does Shock Value Work In Advertising?

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11: The Story Behind Starburst’s Iconic “Berries and Cream” Commercial

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10: What The Industry Should Learn from the 'Mitarry Best' AI Experiment

2024-02-2129:45

9: 2024 Superbowl Ads: The Best and Worst

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8: How Visit Myrtle Beach’s AI-Generated Campaign Took Reddit By Storm

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00:00

10: What The Industry Should Learn from the 'Mitarry Best' AI Experiment

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10: What The Industry Should Learn from the 'Mitarry Best' AI Experiment

EKR

10: What The Industry Should Learn from the 'Mitarry Best' AI Experiment