13: How Unique AI Insights Led to a One-of-a-Kind Campaign From KitKat

Update: 2024-04-03

Description

Inspired by a Google Deepmind study claiming AI performs better when you ask it to take a breather, Matt Miller and Tommy Yong of Courage Advertising pitched a campaign to KitKat combining this fact and their famous “have a break/gimme a break” slogan. Matt and Tommy join Camden on today’s episode to discuss how they discovered this AI insight and the creative process behind this campaign, including getting vetted by legal.

If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email podcasts@thebrandrevolt.com.

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13: How Unique AI Insights Led to a One-of-a-Kind Campaign From KitKat

#box-pro-ellipsis-175955620812369{-webkit-line-clamp:2;}13: How Unique AI Insights Led to a One-of-a-Kind Campaign From KitKat

13: How Unique AI Insights Led to a One-of-a-Kind Campaign From KitKat

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13: How Unique AI Insights Led to a One-of-a-Kind Campaign From KitKat