12: When and Why Does Shock Value Work In Advertising?

Update: 2024-03-20

Description

Camden Bernatz and Madeline Trenkle (Art Director) reflect on the story behind Starburst's "Berries and Cream" commercial, the importance of genuine humor in ads, and how shock value can sometimes be enough, depending on what you are advertising.

Listen to our episode with Winslow Dennis!

If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email podcasts@thebrandrevolt.com.

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