17: How Superstitions, Timeliness and the Stanley Cup Led to a Successful Campaign for KFC Canada
Description
During this year’s Stanley Cup Playoffs, Edmonton Oilers captain and superstar Connor McDavid superstitiously wore the same pregame suit for multiple games in a row. Jesse Wilks and Gerardo Agbuya, creative directors at Courage Inc., saw an opportunity and pitched an idea for one of their clients, KFC Canada, to become superstitious too by running old ads from 1990, the last year the Oilers hoisted the Cup, to try and bring good vibes to the team.
Jesse and Gerardo join Camden on today’s episode to take you behind the scenes and tell the story behind this campaign. Listen in to learn about how the idea to be, how they were able to find the old footage to use during this campaign and the extensive production process.
If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email podcasts@thebrandrevolt.com.
United States
