DiscoverSpiraling Up — Marketing For Professional Services10 Things We Hate About Websites (And Examples of Ones We Like)
10 Things We Hate About Websites (And Examples of Ones We Like)

10 Things We Hate About Websites (And Examples of Ones We Like)

Update: 2025-07-16
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In this episode of Spiraling Up inspired by the hit 1999 movie, "10 Things I Hate About You", Austin, Mary-Blanche, and Joe dive into the top ten things they hate about professional services websites. They discuss issues from huge navigation menus to poor SEO optimization and offer illustrative examples of websites that are doing it right. 

Hinge's Art Director Christian Baldo, also joins the show to share his perspective on why brands (and the world) has gone gray. And don't miss the unique closing segment where Joe reads a heartfelt poem about these website woes. 

View the Hinge website portfolio here: https://hingemarketing.com/portfolio#website-design

CHAPTERS:
00:00 Intro + Banter
04:22 Pivotal Story: Is the World Losing Color?
15:53 Complex Main Navigation
21:18 Bad Homepage Headlines
25:36 Stock Imagery
30:24 Websites With No Filtering Tools
33:07 Lack of Case Stories
37:16 Lack of Expert Bio Pages
39:40 Attributing Thought Leadership to the Company
43:33 Lack of Video
47:40 Lack of Employer Branding
51:09 Poorly Optimized For Search
55:40 List Recap
56:38 Slam Poet Joe

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10 Things We Hate About Websites (And Examples of Ones We Like)

10 Things We Hate About Websites (And Examples of Ones We Like)

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