How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowth

In this episode of Spiraling Up, we discuss whether marketing attribution is a myth, inspired by Sherehan Ross’ hot take on LinkedIn which sparked a debate about revenue as a marketing KPI. 

Then, we welcome author, speaker, and sales strategy expert Amy Franko to play a game of ‘Would You Rather: Sales Edition.’ In this fun, gameshow style interview, we explore sales team dynamics, the importance of integrating technology, and practical tips for professional services marketing. In this fun-filled segment, you’ll hear whether Amy would rather…

• measure a marketing team’s performance based on revenue or a combination of core funnel KPIs?
• lead a team that excels in traditional sales tactics but is resistant to change, or a team that's adaptable but less experienced?
• focus on selling to established industries or emerging markets?
• have a salesperson who talks excessively and doesn't effectively listen to the client's needs or one who is too passive and fails to proactively guide the client through the sales process?
• enhance your sales team’s expertise in traditional sales methods or in new technologies such as AI and automation?

BONUS: At the end, we do a rapid-fire ‘lightning’ round with Amy to see how many questions she can answer in 5-minutes.

Connect with Amy Franko on LinkedIn: https://www.linkedin.com/in/amyfranko/
Visit Amy Franko’s Website: https://amyfranko.com/