5 Ways to Fix Your CRM, with Wayne Larson
Description
Participate in the 2026 High Growth Study today: https://hingemarketing.com/survey
In this episode of Spiraling Up, the Hinge team welcomes Wayne Larson, the CRM Plumber, for a lively discussion on how to un-clog your CRM pipes. From bad data to cumbersome reports, learn how to clean up your tech issues. Finally, the team dissects common branding missteps, taking lessons from Cracker Barrel and Patron Tequila.
CHAPTERS:
00:00 Welcome
06:20 Becoming a CRM Plumber
07:04 The Current Conversation on CRM
10:40 Five Scenarios
11:54 Our Data is a Mess
18:31 Metrics
23:51 Users
29:46 Marketing Teams
35:01 Partners are Questioning CRM's Value
41:56 High Growth Study and AI
45:49 Pivotal Story
58:19 Conclusion
Connect with Wayne on LinkedIn: https://www.linkedin.com/in/larsonwayne/
Visit A-Sesh Tech: https://www.aseshtech.com/
United States
